Podcast · Business
Welcome to This Social Cottage: the podcast for business owners, content creators, experts and solopreneurs who want to grow on Instagram, sell their offers daily, and still have time for the life they actually want to live. Hosted by ex-teacher and Instagram strategist and offer strategist Gemma,
15 Oct 2026 · 9 minNew
Wanting to get ahead with your Instagram content by the end of 2026? In today's epsiode, I share with you the exact steps to take to get dangeously ahead with your Instagram content and what to do if your content just isn't reaching non-followers or attracting your ideal audience in a way that you would like.
1 Oct 2026 · 13 min
So many people are focused on going viral or getting more views and visibility, but very few people actually have the tools and systems set up so that when they do get the reach they're after, it actually makes a difference for their business. In today's episode, I share exactly what you need to set up so that when you do get the reach you need, it starts working for you. My Flodesk link: https://partners.flodesk.com/wqc7v7r645cu Free 30 days of Manychat here: https://manychat.partnerlinks.io/essqaddf0qm6-ogcg6e
24 Sep 2026 · 13 min
Should you plan your content? How do you plan it without overthinking? Are there any tools and resources I should use? Today's episode covers just that!
17 Sep 2026 · 12 min
Whether you're feeling trapped by the niche that you have created for yourself or feeling like you're a multi-passionate person who doesn't want to be put inside of a box, this week's episode is for you. We cover: Should you niche down? Should you not niche down? How to get the algorithm seeing more of your content and posting the stuff you love
10 Sep 2026 · 11 min
In today's episode, I take you behind the scenes on my client Becky's astronomical growth in the past two months, whilst having two small children at home and running her business too. Becky hasn't relied on lots of different complicated content methods. Instead, she's relied on using B-roll from her phone and photographs on her phone to overlay text because life is busy. It's for sure an episode that you don't want to miss!
3 Sep 2026 · 12 min
In March this year I set out with a mission to secure more brand partnerships and in today's episode i share with you what I did with my content and my communications to secure that deal.
27 Aug 2026 · 13 min
Content wobbles happen to all of us. We can find ourselves overthinking our content, doubting what we're posting and feel trapped by our own content ideas. In today's episode, I walk you through exactly what to do to get yourself out of a content wobble.
20 Aug 2026 · 12 min
In a world where everyone is trying to tell you what to post online for better reach, in today's episode I talk about the one metric that you can pay attention to and how to start positioning your content so that humans relate with it and you start growing an engaged community.
6 Aug 2026 · 28 min
Chantal has grown from 3,000 followers to 40,000 followers. Her handle is @becomingthismama In today's episode, she talks about how she has managed to use prompts to find her voice and her unique positioning, and how being willing to show up unafraid on the internet has resulted in an incredible community and thriving business.
29 Jul 2026 · 11 min
Are you feeling like your reach and engagement have dipped over the summer? That's really normal this season, but there are things you can do to give it a little helping shove. Instagram is in its mega personal recommendation era, and the mistake most of us make is thinking people care that we say things "as a doctor" or "as an expert." They don't. What actually gets reach is marrying that personal recommendation energy with what your audience is actually asking for. In this episode: Instagram's shift into its personal recommendation phase, and the mistake most people make trying to use it A…
23 Jul 2026 · 12 min
There's so much nonsense out there about Instagram right now, and today I'm answering your questions about all of it. You sent these into my story question box, and I'm deep-diving on each one because I want to assure you that Instagram doesn't have to be complicated. It gets to be enjoyable once you find your unique perspective and positioning! In this episode: Are designed Canva posts or in-feed carousels better? Is effort ever actually wasted on Instagram, or is it a perspective and positioning problem? Does Instagram throttle a trial reel that doesn't get traction in the first 24 hours?…
16 Jul 2026 · 12 min
Be honest with me. Have hooks ever given you the ick? Have you ever gone to create a piece of content and thought, I cannot believe I've stooped this low, or tried to shoehorn some phrasing into your post that just doesn't sound like you? You are not alone, and I hear this conversation a lot. This week, I'm breaking down what to do when hooks make you feel this way, and how to start opening pathways of conversation in your content instead. In this episode: "I hate hooks" usually means "I don't know my positioning well enough" Going from under 1,000 to 100,000+ followers and other client…
9 Jul 2026 · 14 min
I want you to imagine that you have just woken up with the number of followers that you are craving. Maybe that's 10k, 50k, or 100k… whatever it is for you, sit with it for a second. Then ask yourself: what's the content that got you there? If we're honest with ourselves, most of us would say the same thing: that we would've been bolder and braver than what we're currently posting. Not hiding behind the perfect hook or worrying about the timing of the video, but saying what we really think. In this episode: The follower-number exercise to run on yourself before you post again Why 3-4 posts a…
25 Jun 2026 · 9 min
Should you post on Instagram over the summer? What happens if your capacity is literally zero? In today's episode, I show you how to make posting over the summer easier on yourself and still give yourself lots of space and capacity.
11 Jun 2026 · 11 min
i've been supporting folks with their content for a long old while now. In today's episode, I break down the 10 things all successful content does, and the tweaks that you can make to get more reach.
4 Jun 2026 · 13 min
The whole of the marketing world has been going crazy over million dollar launches and talking to the camera. Today I share the lessons we can learn for our own content and the patterns to spot to get your content visible.
28 May 2026 · 12 min
What does posting on Instagram for impact look like? What happens if you're posting just for the sake of it? In today's episode I walk you through the exact questions to ask yourself and to get out of a rut.
13 May 2026 · 28 min
How do you sound like yourself online, particularly when AI is rife?! Kal from Words hurt Copy joins me in today's episode to share his perspective: You can find Kal at: Website: www.words-hurt.com @wordshurt.copy on instagram & threads and his newsletter Once More, With Feeling: The most dramatic newsletter on the internet https://words-hurt.myflodesk.com/newsletter
7 May 2026 · 9 min
In a world where 'claude wrote my content in 30 minutes', where do we draw the line about where we're letting AI take over the conversations we're having on Instagram? Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. Quick links 🔗 Instagram 🔗 Threads 🔗 This Social…
30 Apr 2026 · 14 min
Serious about growing your Instagram account? But not sure where your focus should be? I've got you! These are my non-negotiables that will actually get you out of 200 view jail for good. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. Quick links 🔗 Instagram 🔗…
23 Apr 2026 · 13 min
You know you want more people seeing your Instagram stories, but how do you do it? And how do you make them quickly so that you're not spending all day on your phone? That's exactly what I cover in this episode today! Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life…
16 Apr 2026 · 12 min
Getting out of 200 view jail and having your content reach more people can feel impossible these days on Instagram, right? In today's episode, I walk you through exactly how to do that, and with it taking you far less time than you think! Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live…
9 Apr 2026 · 15 min
Stuck in 200 view jail? Desperate to get to 1,000 followers to get trial reels, or wanting to get more eyes on what you do? In today's episode I cover the type of content you need to get your next 1,000 followers. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline.…
2 Apr 2026 · 14 min
You heard me the other week say that Instagram isn't for selling, so how on earth do you use it to grow your waitlist and to sell out your offers? In today's episode, I walk you behind the scenes in doing just that, without having to ever feel salesy. Ps, you can also catch a fab episode where I chat with Rachel Emma Waring on her podcast Launch Like A Creator, too! Link is here for you Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily…
26 Mar 2026 · 15 min
We all stress and fuss about hooks a lot, but how do you know if it's working? How do you kow that what you're posting online is resonating well and being seen by the right people? In today's episode, we cover just that Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life…
19 Mar 2026 · 12 min
Should you sell on your Instagram grid? Or what should go there instead if you don't? In today's episode, I give you a sneak peek behind my latest launch and what on earth to post on your grid if you're needing to sell. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life…
5 Mar 2026 · 35 min
Do you need a website when you're posting content on Instagram? Would a Linktree or Stan Store just be better? Sara Joelle from Between the Lines Copy shares her expertise as a Website Copywriter and an ADHD business owner. Sara's website: https://betweenthelinescopy.com/ Sara's Instagram here: https://www.instagram.com/btlcopy/ Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in…
26 Feb 2026 · 8 min
My DMS have been FULL of folks asking how on earth they can get their carousel posts to reach non-followers. In today's episode, I cover all you need to know about finally getting traction on those carousels. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. Quick…
19 Feb 2026 · 14 min
Talking to camera can easily give you the wibbles, right? In today's episode, I show you how to make that much easier and how one small tweak to your planning can make all the difference between talking heads that perform and talking heads that don't. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you…
12 Feb 2026 · 13 min
Should you use hooks? What if you begin to sound like everyone else on Instagram? In today's episode, I show you some great examples of content that have depth + use hooks. Creators mentioned: https://www.instagram.com/naamazusman/ https://www.instagram.com/thekindred.space/ Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right…
Welcome to This Social Cottage: the podcast for business owners, content creators, experts and solopreneurs who want to grow on Instagram, sell their offers daily, and still have time for the life they actually want to live. Hosted by ex-teacher and Instagram strategist and offer strategist Gemma,
This Social Cottage is a English business podcast from Gemma. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.
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