Episode notes
Myke, Tom, and Dan chat about how their Black Fridays went, and the various marketing strategies they deployed. Then, Dan can’t resist re-introducing the iPad vs laptop discussion, with a new angle.
Podcast
Thoroughly Considered
Relay · Arts & Books · English
A show about entrepreneurship, product design, and the ups and downs of running a small indie business. Hosted by Dan Provost, Tom Gerhardt, and Myke Hurley.
More from Thoroughly Considered All episodes →
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E134 · 24 Jun 2026 · 50 min
134: Kevin Kelly Remains Undefeated
Myke, Dan, and Tom chat about Dan’s new guitar company, Offkilter. They then chat about Myke’s successful Kickstarter campaign for his new podcast with Jason Snell, Designed in California.
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E133 · 6 May 2026 · 1 hr 1 min
133: Inspired by Star Wars™
Myke, Tom, and Dan chat about the new Limited Edition, and then dive into the state of the union of their respective businesses. Then, as usual, some AI discussion to close the show.
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E132 · 6 Mar 2026 · 46 min
132: Clearing the Tech Deck
Myke, Tom, and Dan chat about F1 on Apple TV, as well as some other lingering Dan’s Tech Corner topics.
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E131 · 5 Feb 2026 · 44 min
131: Authenticity in Marketing
Myke, Tom, and Dan chat about the latest Limited Edition Mark One, and then have a long discussion about adding personality and authenticity into marketing efforts.
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E130 · 9 Jan 2026 · 46 min
130: Embarrassment, Then Relief
Myke is thinking of running a Kickstarter campaign, and wants to talk it out with Tom and Dan.
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E128 · 19 Nov 2025 · 1 hr 1 min
128: The Biannual Gift Giving Guide
Myke, Tom, and Dan each share three items they think would make excellent gifts.
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E127 · 16 Oct 2025 · 48 min
127: Replace the X with an A
Myke and Dan share some thoughts on the new iPhone lineup, then Tom joins the show to chat about the new Studio Neat Patch Club design. Then, Dan proposes a new old camera design for iPhones.
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E126 · 11 Sep 2025 · 1 hr 2 min
126: Ten Years
Myke, Tom, and Dan chat about the 10th anniversary of recording this very podcast, as well as some recent Studio Neat launches such as Keen, the rose gold color, and Mark One with a clip.
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E125 · 8 Jul 2025 · 1 hr 15 min
125: Pikachu Phone Cases
Myke, Dan, and Tom are back to chat about the Glif returning for sale, the Seneca mechanical keyboard, Jony Ive and io, Liquid Glass, and revisit a longstanding discussion on merging OS platforms.
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E124 · 8 May 2025 · 1 hr 11 min
124: Tariff Talk
Myke is back! We have a fun and breezy chat about how tariffs are affecting our businesses, why the Material Dock was discontinued, and then follow up on some past predictions.
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