Tom Goodwin and Rory Sutherland Fix Marketing (Part 2)

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1. 

   E272 · 24 Jun 2026 · 58 min

   The real 4 P's of the CMO with Susan O'Brien (Just Eat)

   Suso O'Brien, former CMO of Just Eat, joins us to discuss what the role of the modern CMO really looks like. Drawing on her experience helping scale Just Eat and the findings from a new CMO survey conducted with TikTok, Suso argues that today's marketing leaders need a completely different set of priorities. We revisit the growth of Just Eat, the success of the iconic “Did Somebody Say…” campaign, and the role celebrity partnerships and sonic branding played in building the brand. But beyond the advertising, Suso shares why CMOs spend surprisingly little time on the work itself, why internal…

2. 

   E271 · 22 Jun 2026 · 45 min

   The power of incredible customer experience - Jamie Domenici, Klaviyo

   Jamie Domenici, CMO of Klaviyo, joins us to discuss why customer experience has become one of the most powerful drivers of growth. Drawing on lessons from nearly a decade at Salesforce and her experience joining Klaviyo just months before its IPO, Jamie shares how great brands create loyalty by obsessing over the customer. We explore what marketers can learn from customer success teams, why events like Dreamforce are so memorable, and how Klaviyo has repositioned itself while building a competitive moat in an increasingly crowded market. Jamie also shares her views on AI, the future…

3. 

   E270 · 17 Jun 2026 · 1 hr 21 min

   Why brave creativity means business results according to GUT co-founder Anselmo Ramos

   Anselmo Ramos is one of the most respected creatives in advertising and the co-founder of GUT, the agency behind some of the world's most talked-about campaigns. Built on the belief that brave creativity drives business growth, GUT has quickly become one of the industry's most successful modern agencies. In this episode, Anselmo shares the story behind founding GUT, the principles that guide the business, and why marketers need to trust their instincts more. We discuss the power of relationships, how to build a great co-founder partnership, and why the biggest challenge often comes after…

4. 

   E269 · 10 Jun 2026 · 59 min

   Greg Hahn on why the biggest risk you can take is to be ignorable

   Greg Hahn returns to the podcast to discuss the philosophy that has made Mischief one of the most talked-about agencies in the world. From Tubi's famous Super Bowl interruption campaign to turning around legacy brands like JCPenney, Greg explains why the biggest risk brands face today isn't failure, it's being ignored. We discuss how to create safe spaces for dangerous ideas, why AI risks making marketers more cautious, and the hidden cost of playing it safe. Greg also shares the traits of great CMOs, the future of agencies and pitching, the campaigns he's most proud of, and the advice he'd…

5. 

   E268 · 3 Jun 2026 · 1 hr 4 min

   How Chili’s used creativity, culture and customer experience to create one of the greatest turnaround success stories - George Felix

   George Felix, CMO of Chili’s, joins us to tell the story behind one of the most impressive brand turnarounds of recent years. From iconic menu items like chips and salsa and the famous margarita to viral social media moments and creative partnerships, George explains how Chili’s became culturally relevant again and reignited growth. Before Chili’s, George played a key role in the legendary Old Spice turnaround, and in this episode he shares the lessons he's learned from transforming legacy brands. We discuss the power of nostalgia, making the most of your agency relationships, influencing…

6. 

   E266 · 20 May 2026 · 1 hr 4 min

   Rory Sutherland and Tom Goodwin Fix Marketing (Part 1)

   Two of our most popular guests return for a conversation on what’s gone wrong in modern marketing and how to fix it. Rory Sutherland and Tom Goodwin tackle everything from digital overload and bad choice architecture to the disappearance of taglines, long-term thinking, and genuine creativity. Expect behavioural science, contrarian thinking, and plenty of ideas that will make you rethink how marketing really works. Timestamps 00:00:00 - Start 00:01:31 - Digital overload - are consumers given too much choice? 00:05:51 - The power of “Easter Egg Thinking” 00:07:54 - Have hotels destroyed…

7. 

   E265 · 13 May 2026 · 45 min

   How to manage a crisis with ex United Airlines Chief of Comms, Jim Olson

   Jim Olson has spent his career helping businesses navigate moments of intense pressure from corporate crises to deeply personal challenges, running comms at United Airlines and Starbucks. In this episode, the author of Tailwind shares the lessons he’s learned from leadership, resilience, and facing adversity head-on. Drawing inspiration from Captain Sully’s Hudson River landing, Jim explains why the best crisis leaders follow the same process: aviate, navigate, communicate. We discuss where crisis management often goes wrong, what leaders can learn from failures like United Airlines, and why…

8. 

   E264 · 6 May 2026 · 48 min

   Marketing lessons from 20 years at Google - Dan Taylor

   Dan Taylor has spent over two decades at Google, helping shape how brands grow through search, media, and technology. Today, he leads global advertising at one of the world’s most influential companies, giving him a front-row seat to the biggest shifts in marketing. In this episode, Dan shares what he’s learned from 20 years at Google, from the importance of simplicity to navigating organisational complexity and the evolving relationship between product and commercial teams. We also dive into the future of search, including AI, new tools like “Circle to Search,” and what it all means for…

9. 

   E263 · 29 Apr 2026 · 43 min

   How Sephora built brands through creators, partnerships and loyalty - CMO Zena Arnold

   Zena Arnold, CMO of Sephora, joins us to break down how one of the world’s most influential beauty retailers continues to set the standard for brand, community, and culture. From standout branding to record-breaking product launches, Zena shares what’s behind Sephora’s success and how the business stays relentlessly close to its customers in a fast-moving category. We explore the rise of celebrity brands, the power of loyalty, and how Sephora works with creators through initiatives like the Sephora Squad. Thank you to our sponsor, System1: https://system1group.com/ Timestamps 00:00 - Start…

10. 

    E262 · 27 Apr 2026 · 39 min

    Marketing in the age of AI with Adobe Enterprise CMO, Rachel Thornton

    Rachel Thornton, Enterprise CMO at Adobe , joins us to unpack how one of the world’s leading technology companies is navigating marketing in the age of AI. From brand building in B2B to launching complex software products, Rachel shares what it takes to drive growth at global scale. We discuss the role of major events like Adobe Summit, how AI is transforming both the practice and perception of marketing, and why community and storytelling are becoming more important than ever. Rachel also explains how Adobe balances brand and product marketing, invests in partnerships like sports…