You know that thing you've been thinking about doing? Why Not Now? Amy Jo Martin, a New York Times Best-Selling Author and Personal Branding pioneer, created this show because she believes the world will be a better place if more people ask themselves, "Why Not Now?". Each episode you'll hear from A
What does healthy co-parenting after divorce actually look like? In this special episode of the Why Not Now? Show, Amy Jo Martin sits down with the show's longtime producer - and her former husband - Richard Grewar for a candid conversation about the past few years of raising their son, as co-parents. Their approach can be summed up in a phrase that helped shape their transition: one family, two homes. Amy Jo and Richard share what it took to move from marriage into a new kind of partnership, while keeping their son's experience at the center of their decisions. They talk openly about the…
For 10 years, Amy Jo Martin has asked hundreds of entrepreneurs, creators, athletes and cultural icons one deceptively simple question: Why Not Now? In this special 10-year anniversary episode of the Why Not Now? podcast, the person usually behind the scenes steps up to the mic. Longtime producer Richard Grewar joins Amy Jo to look back at a decade of conversations, unexpected moments and lessons that have shaped the show - and both of their lives. They go back to the beginning: launching the podcast from a boat in San Diego, landing Mark Cuban as their first guest and figuring out…
What if the greatest gift you can give your child has nothing to do with parenting techniques? In this conversation, Amy Jo Martin sits down with world-renowned clinical psychologist, New York Times bestselling author, and founder of the Conscious Parenting movement, Dr. Shefali, for an honest discussion about what children are really asking of us, and why the work begins within ourselves. Together, they explore why so many parents feel pressure to optimize every moment, manage every outcome, and "project manage" their children, when what kids often need most is a regulated, present adult.…
The gap between an idea and action is often smaller than we think. Jim Kwik believes one question can help close it: "What's the tiniest action you can take today to move closer to your goal?" In this episode of Why Not Now? , Amy Jo Martin sits down with brain coach, entrepreneur, founder of Kwik Learning, and New York Times bestselling author Jim Kwik to explore motivation, identity, memory, focus, and how to stay mentally sharp in an AI-driven world. The conversation draws from the ideas behind Jim's upcoming book, Limitless Daily , which offers 366 bite-sized practices to help readers…
What if the biggest risk with AI isn't the technology itself, but staying on the sidelines while the world changes around you? In this solo episode of Why Not Now?, forever the technology optimist, Amy Jo Martin challenges the fear-driven narrative surrounding artificial intelligence and offers a more practical, human-centered perspective: AI as a tool for increasing agency, momentum, clarity, and quality of life. Drawing from personal stories, recent speaking engagements, parenting, entrepreneurship, the fast-moving reality of AI adoption and her Renegade Experiment, Amy Jo breaks down how…
Lisa Detanna has spent decades helping families, founders and executives navigate wealth, markets and uncertainty - and in this episode of the Why Not Now? podcast, she joins Amy Jo Martin for a candid conversation about AI, investing, financial psychology, and what the future of money may actually look like. As Managing Director and Senior Vice President of Investments at Raymond James, Lisa has guided clients through multiple market cycles, economic shifts and technological revolutions. Together, Amy Jo and Lisa unpack some of the biggest misconceptions surrounding artificial intelligence…
What happens when you run an AI experiment during a season of real-life stress? In this solo episode of Why Not Now?, Amy Jo Martin shares an update from Q1 of her year-long AI experiment - right as an unexpected personal challenge introduces sustained emotional and cognitive strain. Instead of pausing, she keeps the experiment running, capturing what AI actually looks like in the middle of it , not in ideal conditions. That's where the most valuable insights are showing up. By feeding millions of data points - biometrics, sleep, spending, emotions, and daily decisions - into AI, Amy Jo is…
Artificial intelligence is everywhere, but most leaders are still asking the wrong question. Instead of focusing on tools, Geoff Woods believes the real shift is happening at the leadership level: how we think, how we make decisions, and how teams execute in a world where intelligence is suddenly abundant. In this episode of Why Not Now?, Amy Jo Martin sits down with Geoff Woods, author of the #1 international bestseller The AI-Driven Leader and founder of AI Leadership. Geoff's work helps leadership teams rethink how they align strategy, prioritize decisions, and operate at the speed AI now…
Have you ever heard a human interview their own AI—live, unscripted, and in real time? In this groundbreaking episode of the Why Not Now? podcast, Amy Jo Martin flips the script and welcomes a never-before-seen guest: her own ChatGPT AI, trained over years with millions of words of personal data, reflections, physiological metrics, and real-life context. The result is a raw, fascinating conversation that pulls listeners directly into the "petri dish" of a year-long AI integration experiment. Together, Amy Jo and her AI thought partner explore what it actually looks like to collaborate with…
Can AI improve your quality of life, not just your productivity? Keynote speaker Amy Jo Martin explores leadership, AI, and human-centered decision-making. In this solo episode of the Why Not Now? Podcast, Amy shares early field notes from The Reinvention Experiment, a year-long AI self-experiment exploring vitality, clarity, and what it means to live well and lead effectively in an AI-driven world. Rather than biohacking or performance optimization, Amy introduces the concept of Quantified Soul, combining hard data like sleep tracking, screen time, biometrics, and wearable data with…
What happens when you turn your life into a living laboratory? In this special episode, the host becomes the guest. Amy Jo Martin sits down with Sam Gooder to reveal her next big leap: The Reinvention Experiment, a yearlong, open-source quest to rethink time, wealth, wellbeing, and passion by putting herself inside a data-driven Petri dish. After two decades of entrepreneurial wins, burnout cycles, and reinvention after reinvention, Amy Jo felt an unmistakable signal: she was craving aliveness again. A moment on a plane—and one brutally honest "super prompt" to AI—confirmed it was time. Now…
What do elite athletes, top CEOs, and unforgettable teams really have in common? On this week's Why Not Now? with Amy Jo Martin, 12-time New York Times bestselling author and award-winning keynote speaker Don Yaeger pulls back the curtain on how world-class performers think, lead, and compound small wins into big outcomes. Don shares the spark behind his Corporate Competitor Podcast and the research that started it all: a striking link between women in the C-suite and sports participation. He then unpacks a powerful interviewing framework built on three moves: know your audience, find real…
In this episode of Why Not Now? with Amy Jo Martin, serial entrepreneur and tech leader Sam Goodner reveals how Swiss Army precision shaped his entrepreneurial philosophy, and how a keynote by Amy Jo helped him finally write his new book - "Like Clockwork". Get your copy here. Sam's journey spans global adventures, unicorn startups with billion dollar evaluations, and building the #1 Microsoft consulting partner in the world from Austin, TX. He shares the behind-the-scenes playbook that led to multiple exits and lessons learned in both boardrooms and bunkers. Whether you're a founder,…
In this inspiring episode of Why Not Now? with Amy Jo Martin, we meet Dr. Shaggy, Dallas-based cosmetic dentist, entrepreneur and visionary. She is a Renegade in every sense of the word. Affectionately known as the "Frank Lloyd Wright of Smiles," Dr. Shaggy is redefining what it means to build a brand through purpose, confidence, and function - one smile at a time. From launching her first dental practice during the peak of the pandemic to expanding into Austin, she shares how she's grown a multi-million dollar smile empire by blending aesthetics with rehabilitation, and business savvy with…
In this Why Not Now? episode, Amy Jo Martin interviews award-winning architect, designer, and creative entrepreneur Ben Uyeda - on location at his breathtaking Reset Hotel, nestled on 180 acres beside Joshua Tree National Park in Southern California. Ben shares how he went from filming DIY design videos on YouTube to co-founding one of the most talked-about new eco-conscious hotels in the California High Desert. With no traditional hospitality background, Ben used modular architecture, AI-powered marketing, and an unwavering focus on values to bring his bold vision to life, one incremental…
In this special Why Not Now? episode, Amy Jo Martin hands the mic to her AI agent, Renegade Rox, to introduce a live fireside chat with Amanda Ducach, Founder and CEO of Ema - recorded live at the SHE Media CoLab during SXSW 2025. Amanda, a femtech pioneer, built one of the world's first agentic AI platforms for women's health, before ChatGPT made headlines. Amanda shares how Ema uses AI to transform women's healthcare by meeting users where they are. From identifying hidden signs of suicide ideation to helping women advocate for their own medical decisions, Ema is revolutionizing AI-powered…
What happens when you're on top of the world—and everything changes overnight? In this raw and unfiltered episode of the Why Not Now? podcast, Amy Jo Martin reunites with entrepreneur, author, and cultural force Sophia Amoruso. This is Sophia's second time on the show, nearly a decade after her first appearance. From founding Nasty Gal and Girlboss to navigating public scrutiny, financial highs and lows, and deeply personal transitions, Sophia opens up about what she's learned from building (and rebuilding) her life and career. You will get a rare behind-the-scenes look at the real woman…
What if your most painful moment could lead to your most meaningful work? In this episode of Why Not Now? , we revisit Amy Jo Martin's conversation with Scott O'Neil - CEO of LIV Golf and former CEO of the Philadelphia 76ers - one of the most raw and riveting conversations in the show's history. A titan in the sports and entertainment industry, Scott shares how a deeply personal tragedy - the loss of his best friend to suicide - became the catalyst for his bestselling book Be Where Your Feet Are and a complete re-evaluation of what matters most. From leading billion-dollar organizations to…
In this episode of Why Not Now? , we revisit Amy Jo's interview with bestselling author, speaker, and global thought leader Mel Robbins - and the conversation is as raw, real, and revelatory as ever. Mel opens up about her incredible journey from burned-out attorney to one of the most booked female speakers in the world. At the heart of her transformation? A single moment at an Oprah Winfrey event that sparked a visceral reaction and led to a cascade of courageous decisions. Mel shares how she built her powerhouse platform by learning to trust her inner wisdom - and by inventing one of the…
In this bold and enlightening episode of Why Not Now? , Amy Jo Martin revisits her candid conversation with NYU professor, bestselling author, and entrepreneur Scott Galloway. Known for his unapologetic take on everything from tech monopolies to personal growth, Scott shares the pivotal "Why Not Now?" moment that led him to walk away from a successful life in San Francisco and start over in New York. You'll learn how Scott evaluates major life decisions, why failure isn't fatal (but playing it safe might be), the keys to healthy relationships and a healthy life, and how to build your own…
In this powerful re-airing of one of Why Not Now? 's most impactful episodes, Amy Jo Martin sits down with the incomparable Glennon Doyle - author of the #1 New York Times bestseller Untamed , CEO and Founder of Treat Media, and one of today's most vital voices in personal transformation. Glennon opens up about the life-altering "Why Not Now?" moment that began on a cold bathroom floor and led to her sobriety, awakening, and purpose-driven path. With unmatched honesty and grace, she explores what it means to feel all your feelings - especially the hard ones - and why facing life unfiltered…
What happens when a high-achieving doctor and sports chiropractor decides to rewrite the rules of health? Dr Kenna Ducey-Clark, Founder and CEO of HealthStyle by Dr. Kenna, is doing just that. In this episode, Amy Jo dive's into Dr. Kenna's transformational journey. She spent years working with elite athletes, helping them optimize their performance, but her biggest pivot came when she turned that expertise inward, confronting her own hidden health struggles. Dr. Kenna shares how a bold Why Not Now? moment at an airport changed her life - leading her to join Renegade and build a…
What happens when a world-class athlete, digital innovator, and fearless adventurer decides to pivot? Renegade member Georgia Sapounas, VP of Innovation & Digital at the NBA's Cleveland Cavaliers, did just that and shares her remarkable journey from elite figure skater to leading digital transformation in sports. In this episode, Georgia and Amy Jo go deep fast into the power of surrender, bold decision-making, and the Renegade mindset that fuels Georgia's success. From working at the Olympics to spontaneously traveling the world, Georgia embodies the "Why Not Now?" spirit—proving that…
Meet Bill Shufelt, the visionary co-founder of Athletic Brewing, who transformed a simple "Why Not Now?" moment into a game-changing movement in the beverage industry. Bill shares his incredible journey of leaving a stable hedge fund career to create a non-alcoholic beer brand that's now leading a cultural shift toward mindful drinking. In this episode, you'll hear about a pivotal dinner conversation with his wife that sparked Bill's bold leap into entrepreneurship, the personal transformation that fueled his passion for moderation, and how he built a brand that's not just about great beer…
In this special solo episode, Amy Jo Martin pulls back the curtain on her journey from a small-town girl with big dreams to a trailblazing entrepreneur, author, and founder of Renegade. She shares raw, personal stories of resilience, reinvention, and the power of taking action - right now. From the early days making her mark in professional sports, to building one of the first-ever social media agencies, Amy Jo reveals the turning points that shaped her career. But success didn't come without sacrifice. She opens up about burnout, rediscovering purpose, and why she created Renegade - a…
What if you could create a movement that redefines how people socialize and unwind, without the downsides? That's exactly what Jen Batchelor, Founder of Kin Euphorics, is doing. In this episode, Amy Jo uncovers the moment Jen asked herself, Why Not Now? and began to build a revolutionary product within a brand-new category. From growing up in Saudi Arabia - where her father secretly brewed his own drinks (did someone say "Renegade"!?) - to pioneering the future of functional beverages, Jen shares her journey of blending ancient traditions with modern science to create a new way to celebrate.…
Renegade Member, Dr. Brooke Weinstein, is a neuroscience expert, occupational therapist, and world renowned expert on parenting. She is also an unapologetic advocate for mental health and self-regulation. On this week's episode, Amy Jo Martin welcomes Dr. Brooke into her home (literally) to go deep fast. Dr. Brooke opens up about a life-changing moment when she decided to reclaim her power amidst the chaos of motherhood, a struggling marriage, and the pressures of life. Her "Why Not Now?" moment - choosing herself and her children over the weight of caregiving - not only transformed her…
In this special crossover episode of "Why Not Now?", Amy Jo takes a turn in the guest seat for an enlightening conversation with Syama Bunten, host of the "Getting Rich Together" podcast. Amy Jo shares her inspiring journey from humble beginnings in a trailer park to becoming a trailblazing entrepreneur, bestselling author and champion for women's financial legacy. You'll learn about Amy Jo's evolving relationship with money, her strategies for breaking into private investments, and how to leverage financial tools to create lasting stability and wealth. Amy Jo also reveals key lessons from…
Storytelling is one of the most (if not the most!) powerful tools for influencing human behavior, building connections, and creating impact in your personal and professional life. In this episode, Amy Jo shares her insights on crafting compelling, what she calls, "Go-To Stories" - potent, concise narratives that resonate emotionally and can adapt to any and all situations. Over her 20+ years as a professional keynote speaker and personal branding pioneer, Amy Jo has guided some of the biggest brands in the world on how to successfully tell stories in order to persuade, grow their impact and…
In this episode, we revisit a popular conversation with Dr. Gay Hendricks, a renowned expert in personal and relationship transformation. Dr. Hendricks shares his four-step process, "FACT" - facing, accepting, choosing and taking action - as a powerful tool to help people transform their lives by identifying and breaking long-standing patterns. If you are ready to make bold changes in your life and pursue your creative potential, his advice offers a practical roadmap for you. Drawing on stories from his life and career, including his profound insights into relationships, he discusses how…
About Why Not Now? with Amy Jo Martin
You know that thing you've been thinking about doing? Why Not Now? Amy Jo Martin, a New York Times Best-Selling Author and Personal Branding pioneer, created this show because she believes the world will be a better place if more people ask themselves, "Why Not Now?". Each episode you'll hear from A
Why Not Now? with Amy Jo Martin is a English business podcast from Amy Jo Martin. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.
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