Podcast · Business

Workfluencer: Personal Branding & Content Creation

by Rhona Pierce · English · Business

Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real s

New episodes: Weekly
Typical length: 46 min
Latest: 12 Oct 2026
Language: English

Latest episode

12 Oct 2026 · 49 min

#103: How to Get Cited by AI Without a Big Following ft. Kaleigh Moore

You don’t need a massive following to have expertise worth citing. But how do you become a source AI turns to, and what could that mean for your next brand partnership? Kaleigh Moore joins Rhona Pierce to explore how creators can build AI search visibility through specific expertise and content that answers real buyer questions. They discuss why being known for something matters, what makes an expert citable, and how creators can show brands evidence that their content is already appearing in AI answers. For brands, this creates a different way to think about creator partnerships. Who can…

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Earlier episodes 29 most recent

E102 · 28 Sep 2026 · 53 min
#102: How to Build an Employee Creator Program ft. Heike Young
Most employee creator programs start in the wrong place. Companies focus on getting as many employees posting as possible, hand them approved links and captions, and call it employee advocacy. That may create activity, but it does not create thought leadership. After leading content and social media at Salesforce and Microsoft, Heike Young believes companies should move beyond copy-and-paste advocacy and invest in a smaller group of committed employee creators. In this episode, Heike joins Rhona to explain how to build an employee creator program around clear business goals. They discuss how…
E101 · 14 Sep 2026 · 48 min
#101: Building a Personal Brand While Working Full-Time ft. Roxy Couse
Being great at your job doesn’t guarantee a promotion. Roxy Couse learned that after nearly 15 years in corporate, several lateral moves, and a leader who admitted there was nothing left for her to prove. While working as a senior director, Roxy started creating content before work, after work, and on weekends. What began as a TikTok hobby grew into an audience of more than 650,000 followers, 100 million views, and brand partnerships with companies including LinkedIn and IBM. In this episode, Roxy shares what it really takes to build a personal brand while working full-time. She explains how…
E100 · 1 Sep 2026 · 36 min
#100: How Creators Can Help Brands Win AI Search
AI search citations are the newest piece of real estate on the internet, and creators may be one of the fastest ways for brands to claim it. Most brand deals are still measured through reach, clicks, and conversions. Meanwhile, answer engines are shaping which companies get mentioned when buyers ask ChatGPT, Perplexity, or Google who to trust. Almost nobody is pricing creator partnerships around that value yet. This conversation was never supposed to become an episode. Rhona Pierce invited Jeffrey Fermin, a 15-year marketing veteran, to privately pressure test an offer she is building around…
E99 · 24 Aug 2026 · 54 min
#99: How to Create LinkedIn Content That Sells
Most people post about getting laid off and ask for sympathy. Deidre “Dee” Henry posted about getting laid off and asked for clients. Dee had been a top-performing salesperson at Zillow when she suddenly lost her job. Instead of publishing the expected gratitude post, she shared what she was actually feeling and made it clear what she could do for potential clients. That story became the foundation for The Sales Loft, Microsoft partnerships, a CNBC feature, and an appearance on the same stage as Kerry Washington. In this episode, Dee joins Rhona Pierce to break down how personal stories…
E98 · 17 Aug 2026 · 41 min
#98: Why Creators Are Going Back to Corporate Jobs ft. Lissette Calveiro
Creators were supposed to leave corporate behind. Now some of them are going back — and companies are creating roles specifically for people with creator experience. Lissette Calveiro has spent nearly 15 years in the creator and influencer marketing industry and managed more than $10 million in brand partnerships. Today, she’s watching the creator economy evolve in an unexpected direction: creators are bringing their skills back into companies, while companies are realizing they need creators at the table. In this episode, Lissette explains why creators are moving into corporate roles, what…
E97 · 10 Aug 2026 · 47 min
#97: How he gets brand deals with a small following ft. Lloyd George
Most creators assume they need a huge following to land brand deals. They don't. Lloyd George has been on both sides of the creator economy. He's worked inside major agencies running campaigns for brands like Coca-Cola, Kevin Hart, and The Rock, while building his own creator business on the side. Now he's gone full-time as a creator and freelancer. In this episode of Workfluencer, Lloyd pulls back the curtain on what actually happens when brands decide which creators to hire—and why follower count is often much less important than creators think. We talk about how small creators can land…
E96 · 27 Jul 2026 · 38 min
#96: How to Land Brand Deals Outside Your Niche
Brand deals rarely come from playing it safe inside your niche. Kristi Kennebrew built Get Me Hired Kristi into a thriving creator brand while working full-time, but some of her most successful partnerships have come from brands nobody would expect—including a FIFA World Cup campaign. In this episode, host Rhona Pierce sits down with Kristi to discuss how she lands brand deals outside the career and HR space without losing the trust of her audience. They explore why creators shouldn't limit themselves to sponsors in their own industry, how Kristi pitches mainstream brands by connecting…
20 Jul 2026 · 42 min
REPLAY: Building Building HR's Most Subscribed Newsletter with Hebba Youssef
How do you come up with newsletter ideas every week? If you write anything on a schedule, you've felt this pain. Hebba Youssef writes I Hate It Here, one of the biggest newsletters in HR, and she used to do what most of us do: wake up on Sunday and pick a random thought. It worked until it didn't. "It's really stressful when you're trying to be creative in the chaos." Her fix: pick one theme per quarter, then break it into 12 newsletters that build on each other. Readers get a continuous story instead of scattered takes, and she never faces a blank page. The themes come from pop culture,…
E95 · 29 Jun 2026 · 34 min
#95: How In-Person Events Build Community
Hosting an event is easy. Building a community that people return to month after month is much harder. In this episode of Workfluencer, Rhona sits down with Chaselle Gazelle, founder of Jacksonville Bestie, to explore what separates unforgettable in-person events from forgettable networking mixers. Chaselle shares how she turned casual brunches with friends into one of Jacksonville's most recognizable community brands, why relationships matter more than transactions, and how businesses can use recurring in-person events to strengthen their brand, grow loyal audiences, and create genuine…
22 Jun 2026 · 42 min
#94: What Makes a Great DisruptHR Talk
Most people spend months preparing for a single DisruptHR presentation. Ashlynne Valdez delivered two different talks in 30 days, won Best Speaker at one event, and helps select speakers for DisruptHR Las Vegas. In this episode, we go behind the scenes of DisruptHR to explore what separates a good talk from a great one. Ashlynne shares how she develops topics, finds a disruptive angle, prepares for the fast-paced five-minute format, and what organizers are really looking for when reviewing speaker applications. Whether you're thinking about applying to DisruptHR or simply want to become a…
E93 · 15 Jun 2026 · 52 min
#93: How to Stand Out on LinkedIn
Most LinkedIn advice teaches you how to fit in. Jillian Richardson believes the opposite. In this episode of Workfluencer, Rhona sits down with one of LinkedIn's most recognizable ghostwriters to discuss why being a little weird might be your biggest advantage online. Jillian shares the story behind her viral "Be Weird on LinkedIn" movement, what founders get wrong about personal branding, and why authenticity is becoming the best defense against AI-generated content. They also discuss employee-generated content, ghostwriting, creator monetization, brand partnerships, and the realities of…
E92 · 8 Jun 2026 · 48 min
#92: How to Write a Book About Workplace Culture
What does it take to turn years of workplace observations into a published book? In this episode of Workfluencer, Abi Adamson shares the story behind her debut book, Culture Blooming: Nurturing Workplaces Where People Grow. From witnessing favoritism, discrimination, and toxic leadership to developing her own workplace culture framework, Abi explains how she transformed real-world experiences into a book designed to help leaders create better workplaces. Abi pulls back the curtain on the publishing process, including how she landed a publisher through LinkedIn, rewrote her entire framework,…
E91 · 1 Jun 2026 · 46 min
#91: How to Monetize a Podcast Without Losing Your Integrity
Most creators think they need a massive audience before brands will take them seriously. Chad Sowash says that's nonsense! In this episode of Workfluencer, Chad shares how he and his co-host, Joel Cheesman, built the Chad & Cheese podcast into a profitable business from day one, why most creators dramatically undervalue themselves, and what brands are actually buying when they sponsor content. We discuss why niche audiences outperform vanity metrics, how to create sponsorship packages that deliver real value, and why some of Chad's strongest sponsor relationships started after publicly…
E90 · 18 May 2026 · 49 min
#90: Rebuilding a Personal Brand After a Layoff
Strong POV content feels risky for most creators, but Jillian O'Malior built her audience by removing the corporate pleasing filter completely. After being laid off in November 2024, she ran a 90-day experiment leaning into “strategically unhinged” content about layoffs, labor reform, and the dehumanization of workers — and the inbound work, brand deals, and podcast invites started rolling in. In this episode of Workfluencer, Rhona Pierce sits down with brand strategist and workplace advocate Jillian O'Malior about the moment she dropped corporate Jillian, the dinner-party framework she uses…
E89 · 12 May 2026 · 51 min
#89: How to Build an HR Conference People Actually Want to Attend
Most conferences focus on information. Anna Morgan focused on belonging. In this episode of Workfluencer, Anna takes us behind the scenes of building Evolve — a fast-growing HR and recruiting conference brand built around trust, community, and real human connection. From hosting LinkedIn audio rooms and recruiter communities to executive dinners and a full-scale conference ecosystem, Anna shares how she turned years of relationship-building into one of the most community-driven experiences in the HR space. We talk about: How she launched her first conference in just 69 days Why most…
4 May 2026 · 54 min
#88: How Honest Employer Branding Attracts Better Candidates
What if candidates were lining up before you even posted the job? In this episode, Rhona sits down with Bradley Clark to break down how his team turned honest, transparent employer branding into a high-performing talent engine. They get into why most employer branding fails, how transparency filters in the right candidates (and repels the wrong ones), and the exact system behind their “early access” hiring strategy that drives 60% of hires before jobs ever hit job boards. This is a tactical, behind-the-scenes look at what happens when employer brand is actually aligned to hiring goals—not…
E87 · 28 Apr 2026 · 36 min
#87: How to Turn Content Into Clients (By Building in Public)
How do you actually turn content into clients—especially when you’re just starting out? In this episode, we unpack what it really looks like to build in public and use content as more than just a visibility play. Not polished. Not hindsight. Real-time. Preston recently left corporate and is building his business from the ground up, documenting the process as he goes. That means sharing what’s working, what’s not, and how his approach to content has shifted from “just posting” to something much more intentional. We talk about how content evolves from a side project into a true business…
E86 · 20 Apr 2026 · 44 min
#86: How to Build a Personal Brand After a Layoff
Most people get laid off and go quiet. Vanita Capobianco did the opposite. She started creating content, launched a podcast, and began building a personal brand from scratch. No audience. No experience. No roadmap. In this episode, we break down what actually happens after a layoff—and how to turn that moment into momentum. Vanita shares how she built consistency, found her voice, and created opportunities by showing up online. We also get into the real side of content creation. Late nights. Self-doubt. Low views. And why none of that matters if you keep going. If you’ve ever thought about…
E85 · 13 Apr 2026 · 50 min
#85: How to Get Content Ideas Without Overthinking
If you’re constantly consuming content but still struggling to come up with ideas… this episode is your reset. Jeff Harry argues that the problem isn’t a lack of inspiration, it’s too much input. In this episode, we break down why overconsumption leads to overthinking, how that blocks creativity, and what actually helps you generate better content ideas (hint: it’s not more scrolling). You’ll learn how to: Stop relying on inspiration from other creators Break out of the doomscrolling cycle Use boredom as a creative advantage Create content that feels natural, not forced If you’ve ever…
7 Apr 2026 · 31 min
Why HR Leaders Should Be Creating Content
At Transform 2026, I sat down with Rebecca Taylor to unpack what’s really holding HR and Talent leaders back from showing up online—and why that needs to change. We get into the real risks, the perceived risks, and the responsibility that comes with having a voice in HR. Because whether you’re posting or not, the narrative is being shaped—with or without you. Rebecca also shares a deeply personal career story that highlights how power, identity, and early decisions can shape everything that follows. If you’ve been hesitant to create content—or questioning whether it’s worth it—this…
3 Apr 2026 · 6 min
Transform 2026 Recap: What Actually Stood Out
I just got back from Transform 2026 and had way too much time before my flight… so I made my own awards show. This is a fun, unfiltered recap of what stood out. The swag. The activations. The people. The random moments you don’t see in the polished LinkedIn posts. Some brands nailed it. Some tried. Some just gave out tote bags. If you were there, this will hit. If you weren’t, this is the version you actually want. In This Episode The best swag (yes, it matters) The activation I couldn’t ignore A few brands I hadn’t heard of… until now The people who made the event fun Completely unnecessary…
30 Mar 2026 · 40 min
Why Employer Branding Alone Isn’t Working Anymore
Most companies are still relying on employer branding to attract talent, and it’s not landing the way it used to. In this episode, Tracey Parsons breaks down why traditional employer branding is losing effectiveness, and what’s actually replacing it. We get into the growing trust gap between companies and candidates, why polished “day in the life” content falls flat, and how employee-driven content is becoming a more powerful way to build credibility, visibility, and influence. If you’re leading hiring, employer brand, or content strategy, this conversation will challenge how you think about…
23 Mar 2026 · 41 min
How to Stand Out on LinkedIn Without Following Trends
Most advice about LinkedIn content says the same thing: follow trends, post consistently, and play the algorithm. But what if that’s exactly why your content isn’t standing out? In this episode, leadership strategist Julia Rock breaks down how to stand out on LinkedIn without copying trends, chasing viral formats, or sounding like everyone else. She shares what actually drives meaningful engagement, how to build authority through content, and why authenticity matters more than ever in a crowded feed. You’ll also hear what it really costs to show up online while working a corporate…
16 Mar 2026 · 38 min
How To Turn LinkedIn Posts Into Clients
Building a consulting business through content sounds simple. In reality, it requires clarity, conviction, and a willingness to say things others avoid. In this episode of Workfluencer, talent, culture, and DEI consultant Dani Herrera shares how LinkedIn content became the engine behind her consulting business. Dani didn’t start posting to become a creator. She started out of necessity while navigating the U.S. immigration system and needing to prove visibility in her field. What began as a practical move eventually turned into a pipeline for clients, speaking opportunities, and workshops.…
9 Mar 2026 · 52 min
Personal Branding for Women Over 40
Personal branding for women over 40 who feel invisible is rarely about a lack of expertise. It's about two decades of keeping your head down, taking care of everyone else, and forgetting to tell the world what you know. In this episode, Monica Rivera breaks down what it actually takes to stop hiding and step into the visibility you've already earned. Together, Rhona Pierce and Monica unpack why experienced women, especially women over 40, feel invisible even after 20 years of building skills, leading teams, and delivering results. They dig into what it actually takes to stop hiding and step…
2 Mar 2026 · 47 min
Burnout, Content Creation & Employee Advocacy Culture
Content creation burnout is real, and most professionals don’t realize they’re heading toward it until it’s too late. In this episode, Rhona sits down with internal communications and employee experience consultant Jo Coxhill to talk about content creation burnout, chasing the LinkedIn algorithm, and what happens when that same pressure shows up inside employee advocacy programs. If you’re building a personal brand while running a business, or leading employee-generated content (EGC) strategy, this conversation will challenge how you think about visibility, consistency, and workplace…
23 Feb 2026 · 39 min
Starting a Podcast While Working Full-Time
Starting a podcast while working full-time requires a different strategy than the usual “quit and go all in” advice. In this episode, Lee Cage Jr. shares how he built and monetized a podcast while working full-time as a Director at BDO, serving in the National Guard, and speaking at conferences. Together, Rhona and Lee break down what it actually takes to start a podcast while employed — from choosing a short-form format to attracting sponsors without obsessing over download numbers. This conversation covers podcast monetization, corporate visibility, and how to build influence without…
16 Feb 2026 · 1 hr 1 min
Personal Branding as a Black Woman in Corporate America
What does it take to build a personal brand as a Black woman in corporate America? In this episode of Workfluencer, I sit down with Keirsten Greggs, founder of Trap Recruiter, to talk about visibility, authority, and what happens when you stop editing yourself. We discuss: Being told not to name her brand “Trap Recruiter” — and building it anyway. The moment she stopped editing herself to make others comfortable What happens when your brand starts to eclipse your personal identity Walking into rooms where people still look for the white man in charge Why being featured in major outlets…
9 Feb 2026 · 44 min
Building a Creator Career After Corporate Layoffs
Building a creator career after corporate layoffs comes with pressure most people don’t talk about. In this episode, Madison Butler breaks down what it really means to build a creator career after corporate when content becomes your income, not your hobby. Together, Rhona and Madison unpack what happens when professionals—especially Black women—are pushed out of corporate roles and forced to build visibility, stability, and leverage online in real time. This isn’t about going viral. It’s about survival, grief, monetization, and staying honest when the algorithm doesn’t play fair. You’ll hear…

About Workfluencer: Personal Branding & Content Creation

Workfluencer: Personal Branding & Content Creation is a English business podcast from Rhona Pierce. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Rhona Pierce
Language: English
Category: Business
New episodes: Weekly
Typical length: 46 min
Latest episode: 12 Oct 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1740429498

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