1 Oct 2026 · 1 hr 19 min
$TPB: can Turning Point Brands be the third player in nicotine pouches? | Saberpoint Capital
Nicotine pouches might be the best new consumer category in decades: cheap to make, high margin, and sticky once someone gets hooked, the same traits that made Philip Morris a 16.5% a year compounder for close to a century. George Baxter of Saberpoint Capital has owned Turning Point Brands since his fund's first days, and he thinks the market is missing how well TPB is positioned as the third player behind ZYN and Velo, with FRE and the Tucker Carlson backed Alp now almost half of revenue. We get into whether pouch users are really brand loyal or will hop around like energy drink buyers (my…






