18 Aug 2026 · 19 min
Why Great Dentists Stop Selling and Start Solving Problems w/Dr. Craig Hewitt
The advice every dentist hears about “selling” treatment is wrong. Dr. Craig Hewitt shows how a general practice in Eaton, Ohio quietly built an orthodontic powerhouse by doing one thing better than most - educating patients instead of pitching them.If you’ve ever wondered how to add ortho, implants, cosmetics, or sleep apnea without feeling pushy, this conversation will hit home. Craig shares how a Navy-trained general dentist went from bread-and-butter dentistry to making orthodontics nearly half of his production, all while staying rooted in family practice and treating every patient like…






