Podcast · Business

B2B Business Class

by Westport Studios · English · Business

Welcome aboard B2B Business Class, the podcast that takes you on a captivating journey through the world of B2B success. Join host Robb Conlon as he sits down with first-class B2B leaders, who generously share their upward journeys and equip you with the tools to accelerate your own B2B achieveme

New episodes: Monthly
Typical length: 33 min
Latest: 31 Mar 2026
Language: English

Latest episode

31 Mar 2026 · 28 min

Stop Reheating the Meatloaf: Strategic Content That Speaks to Your Audience

In this episode, we talk with Erin Fields , Marketing Director at Ologie , about finding your voice in marketing and growing from a behind-the-scenes contributor into a strategic leader. Erin shares how years of producing podcast conversations helped shape her perspective on marketing strategy, why participation matters more than waiting for confidence, and how marketers can build visibility by sharing what they’re learning. Join us as we discuss: [2:10] What it’s like to shift from content contributor to marketing leader [10:47] The “reheated meatloaf” problem in content marketing [17:20]…

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Earlier episodes 27 most recent

10 Feb 2026 · 32 min
Answer Engine Optimization: How AI Is Changing Search for B2B Brands
Search is changing fast, and businesses are already feeling the shift. In this episode, Patty Dominguez , Founder of More Leverage Solutions , explains the next evolution of search: Answer Engine Optimization (AEO), and why it matters now. Patty breaks down how people are increasingly using tools like ChatGPT to decide who to trust, who to call, and who to ignore. The conversation explores what makes brands “chosen” by AI systems and the foundational steps businesses can take to stay visible as search behavior continues to evolve. Join us as we discuss: [2:17] What is Answer Engine…
27 Jan 2026 · 28 min
The Rule of 26: How Three Small Numbers Can Double Your Revenue
When platforms like Google and HubSpot offer hundreds of different metrics to track, many business owners find themselves “bamboozled” by statistics that don't actually hit the bottom line. In this episode of B2B Business Class , Mike Buzinski , CEO at Buzzworthy Strategies , drops by to discuss a simplified framework for scaling. Mike breaks down “The Rule of 26,” a system designed for service-based businesses to double their revenue by focusing on just three key performance indicators (KPIs). Join us as we discuss: [1:27] Adopting a scaling mindset by whittling down the KPIs that matter…
13 Jan 2026 · 31 min
You Don’t Start at Carnegie Hall: The Truth About Entrepreneurial Reinvention
What happens when the career you built no longer fits your life? In this episode, we talk with entrepreneur and strategist Wendy Shore , President of Business Acceleration & Transformation at SOMM Media, about the reality of entrepreneurial reinvention and what it takes to pivot careers, rebuild offers, and grow sustainably without burning out. Wendy shares her journey from running restaurants for over 25 years to consulting and coaching business owners through their own transitions. She argues why overnight success is a myth, how too many offers can stall growth, and why refining your…
18 Nov 2025 · 22 min
The Subscription Revolution: Why Renting Custom Software Beats Buying
Most business wisdom warns against building your company on “rented land.” But when it comes to the software that runs your operations, what if renting provided the ultimate flexibility and financial advantage? In this episode, Chad King, VP at Ayoka Systems joins us to talk about how their model bucks convention. Ayoka builds full-custom software, but instead of selling the code outright, they offer it as a service, or rental. Chad explains how this type of model, born out of a pivot during the COVID pandemic, saves clients time and money by using common software “components” while still…
28 Oct 2025 · 30 min
How to Co-create Culture: Why the Best Companies Listen at Every Level
Are you leading a company that’s growing faster than its culture can keep up? In this episode, Fractional COO Tim Peterson flips the script on leadership, arguing that culture doesn’t necessarily start at the top. He shares how successful organizations evolve by listening to their people, embracing change, and keeping curiosity alive even through chaos. From 130-year-old global brands to the unpredictable energy of LinkedIn debates, Tim explores how openness and authenticity fuel growth that lasts. He reminds us that the best leaders aren’t afraid to challenge bad ideas, spark real…
23 Sep 2025 · 36 min
The First Red Flags of a Broken Sales Pipeline
In this episode, we dive into the murky world of sales pipeline health with fractional executive and founder coach Lindsay Rios . Lindsay reveals how a "poopy pipeline" of misaligned sales data and bad habits can tank company growth and sabotage accurate forecasting. From exposing the first red flags to dispelling common founder myths, she provides a masterclass on how to create intentional strategies for your go-to-market team. Learn why it’s a cultural issue, not just a sales problem, and discover the practical steps needed to build a robust, people-first B2B business. Join us as we…
22 Jul 2025 · 26 min
Long Sales Cycles: How to Build Marketing That Lasts
Long sales cycles can be a tough climb. But if you know how to navigate them, they can become your company’s biggest wins. In this episode, Sarah Willis , Founder and CEO at ESI Partners, shares practical strategies for marketing into complex B2B environments, like where deals move slowly, buyer groups are huge, and decision makers span departments (or continents). She explains how to keep messaging aligned across stakeholders, why understanding the full buyer journey matters more than ever, and how a well-timed campaign can actually speed things up. If you're selling into industries that…
24 Jun 2025 · 33 min
Leader Mentality: Stress Management That Will Help You Lead with Clarity
A lot of stress comes with making decisions as a leader, but stress shouldn’t be making decisions for you. Dave Gieselman , Founder of Limitless Flow Breathwork , coaches business leaders on recognizing when they are overcome by fear, regaining their composure, and cultivating the right mentality for their company. In this episode, Dave shares his process for mastering stress and describes how changing your mentality can allow your business to reach the next step. Join us as we discuss: [7:36] How business owners can change their mentality to match their goals [11:30] The largest mental…
10 Jun 2025 · 41 min
B2B Content That Works: Kevin Turner’s LinkedIn Playbook
In this episode of B2B Business Class , Kevin Turner , Managing Partner at TNT Brand Strategist , breaks down why LinkedIn positioning is more than just a content strategy and how to show up consistently and credibly in your market. He explains how to create a profile and post strategy that builds affinity with decision-makers, even before the first meeting. From navigating the latest algorithm changes to crafting a page that resonates beyond the pitch, this episode is packed with actionable insight for anyone looking to turn LinkedIn into a pipeline engine. Join us as we discuss: [6:44] The…
6 May 2025 · 24 min
Beyond ChatGPT: Building a Soulful Business AI Strategy
In this episode, we fly into the future of AI with tech pioneer and marketing strategist Zeev Wexler , Founder of Wexler Marketing and CEO of Viacry . Zeev shares the turning points that made him realize AI wasn’t just a flashy tool, but a seismic shift in how we work and live. He explains why AI is like a digital asteroid hitting Earth, and what it means to be one of the dinosaurs or one of the survivors. Join us as we discuss: [5:12] Why “mediocre is free” today and how to rise above the AI noise [10:46] Agentic AI and using it to scale your voice and persona [19:37] AI hallucinations and…
1 Apr 2025 · 31 min
Remote Teams: What to Watch for When Outsourcing
Great talent can be found nearly anywhere in the world, but making sure that talent fits your business and is able to function and benefit the organization can sometimes be a tall order. In this episode, I sit down with Clarisse Viduya , CEO & Principal Strategist at Essiralc Marketing , as we discuss the finer points of working with remote talent from overseas and reframe my own experiences with outsourcing, by arming both myself, and you — the listener — with the tools to understand how to work better across national and cultural boundaries. Join us as we discuss: [2:26] Cultural factors…
18 Mar 2025 · 22 min
Betting on Yourself: Navigating the Leap from Sales Leader to Business Owner
What happens when a top sales leader realizes their next big entrepreneurial opportunity isn’t outside their current company — but within it? In this episode, Robb sits down with Steve Wallace , President of MaverickApp , to discuss his journey from employee to business owner. Steve shares what made him take the leap, how he reshaped his career without walking away from a great company, and why sales professionals struggle with consistency more than prospecting. If you’re thinking about betting on yourself and stepping into leadership, this episode is packed with insights you don’t want to…
4 Mar 2025 · 15 min
Break Free from LinkedIn’s Algorithm: A Networking Game-Changer
LinkedIn is more than just a digital resume — it’s a powerful tool for networking, sales, and business development. But are you really using it to its full potential? I sat down with LinkedIn wiz Liam Darmody , Founder of Liam's Brand Stand , to uncover the hidden advantages of Sales Navigator, how to escape LinkedIn’s algorithm-driven echo chamber, and why strategic commenting can be more valuable than cold outreach. Plus, we discuss how to tell when it’s time to invest in LinkedIn’s premium features and how to use them efficiently. Tune in to hear more about how to maximize LinkedIn for…
12 Nov 2024 · 37 min
Inspire Your Teams: Dream Management for Business Growth
In this episode, we sit down with Kate Volman , bestselling author and CEO of Floyd Consulting , to explore the innovative concept of “dream managers.” Kate explains how supporting employees’ personal and professional dreams doesn’t just enhance company culture — it also drives employee engagement and improves the bottom line. With real-world examples from industries like trucking and the trades, Kate unpacks how dream management fosters higher productivity, job satisfaction, and a resilient workplace. Join us as we discuss: [08:45] How to add dream management to your business culture…
6 Aug 2024 · 35 min
Strategic Partnerships: Elevate Your Customer Ecosystems
In this episode, we welcome Alexander Shyshko , CRO at Outbound Funnel , to discuss the importance of creating customer ecosystems in B2B sales. Alex emphasizes the importance of genuine outreach, understanding customer needs, and building strategic partnerships. Our conversation covers key strategies for building and maintaining partnerships, the role of customer ecosystems in modern sales, and the balance between marketing and sales efforts. This episode offers valuable advice for anyone looking to enhance their sales and partnership strategies in the B2B space. Join us as we discuss:…
7 May 2024 · 38 min
How to Productize Your Services as a B2B Agency
In this episode, we’re talking with Max Traylor with Max Traylor LLC . He’s the “consultant’s consultant,” and he’s here to drop some wisdom about your value in the B2B business space. We explore your most valuable contribution as a consultant, why you should charge for it, and why your services are like bumpers in a bowling alley. And this might surprise you, but he also tells us why not all money is good money. Learn about opportunity costs and why you should be niching down in this episode of B2B Business Class . Join us as we discuss: [8:46] Why giving away the plan is the wrong thing to…
16 Apr 2024 · 33 min
How the SaaS Bros Killed Sales: Destroying the Myth of the Silver Bullet
AI is here to stay, and it can help your organization thrive. In a world full of SaaS Bros, figuring out effective sales tactics can be confusing. Today, we’re talking with Candyce Edelen , President and CEO of Propel Growth . She’s here to tell us about sales tactics that work — and those that don’t. Learn about how to connect with prospects, build trust, and create profitable sales relationships. And we promise it doesn’t have anything to do with sending out thousands of “pitch slappy” emails. In this episode, we explore the human side of sales. Join us as we discuss: If the SaaS Bros kill…
2 Apr 2024 · 40 min
Customer Experience: Engagement Maintenance in a Multi-Screen World
How many times have you attended a virtual meeting, seminar, or training session and found yourself checking other tabs before the speaker even got to their main point? As a presenter, you want to ensure your audience is engaged, entertained, and interested in what you have to say next. It’s all about facilitating a smooth learning experience that is not only stimulating but leaves individuals with a desire to find out more. That’s why we’re getting our conversation started with Bernie Desantis III , the President and CEO of Insignia Training Partners . After leaving corporate, America…
26 Mar 2024 · 48 min
Breaking the Digital Barrier: Human Connections in B2B Business
We’re unblurring the Zoom background on this week's episode of B2B business class. In a digital-first environment, how can you get the most engagement and authenticity out of your product? Cut through the noise of AI personalization and actually make things personal for your consumers. We’re talking to Josh Fedie, the Founder & CEO of SalesReach. Originally crafting websites using self-taught coding knowledge, Josh has rolled with the ebbs and flows of the sales industry, eventually creating his own platform to sell in a more personalized way. Join us as we discuss: [13:50] Putting a…
5 Mar 2024 · 59 min
Culture Cultivation: Crafting Company Values From the Top Down
Crafting a positive company culture is not something that just happens overnight. If you take away money and you’re left scratching your head to define your business culture, then was there any in the first place? It’s time to take care of planning your company’s culture playbook. And it starts from the top down. That’s why we’re thrilled to be joined by Gaby Grinberg , CEO (Chief Experience Officer) of Proofpoint Marketing . After taking a terrible life experience and channeling it into the positive culture at Proofpoint, Gaby shares how others can do the same. In this episode, we delve…
12 Dec 2023 · 36 min
Leveraging LinkedIn for Successful B2B Marketing
If people in the B2B space want to create a presence and own a space, they should consider being active on LinkedIn. Now more than ever, the social media platform has evolved into an ecosystem that enables content creators to not only create insightful content but also actively build a community. For Walter Gainer II "> Walter Gainer II , LinkedIn has been much more than just a social media platform: It has helped him to amplify his message about creating better content and advocating for diversity and inclusion to a global audience. How can people get started on LinkedIn? How can they keep…
5 Dec 2023 · 30 min
The Power of Storytelling in B2B Marketing
Many in the B2B marketing space tend to overlook the strategic importance of telling a good story. As tempting as it can be, it’s best to avoid focusing too much on product features or services. It should be more about connecting with companies, addressing some important questions or challenges that your target audience has, and bringing a logical approach to the story. How can B2B marketers tell better stories? How can they find those crucial insights and make the customer the hero of the story? Join us as we take flight with Chris Rapozo "> Chris Rapozo to discuss how B2B marketers can…
24 Oct 2023 · 31 min
Niching Down for Greater Success in B2B Marketing
Trying to be everything and selling to everyone is a path that any business should avoid at all costs. In fact, the more you are able to niche down and be an authority in your space, the more successful you will be. It’s also about being vulnerable, practicing empathy, and creating trust with your expertise so that you can build relationships effectively. How can B2B marketers do this? How can they nail that niche? How can AI enable them to do their work more efficiently with the same resources? Join us as we take off with Bart Caylor "> Bart Caylor to talk about how B2B marketers can scale…
17 Oct 2023 · 37 min
Why You Need to Run From Marketing Agencies That Promise You Everything
“Integrated marketing communications” has become a big buzzphrase among B2B agencies. They tout themselves as jacks of every marketing channel and masters of all. But my guest Christian Klepp "> Christian Klepp , Owner of EINBLICK Consulting "> EINBLICK Consulting , has one word of advice for anyone considering their services — run. Christian explains why IMC agencies tend to overpromise and underdeliver and how his international experiences taught him that linguistics is just the first step to hurdling cultural business barriers. Join us as we discuss: - How a passion for linguistics opens…
10 Oct 2023 · 38 min
Why Relationships Are B2B Marketing’s Most Valuable Commodity
B2B marketing is an entirely different beast compared to closing a sale with your average consumer. Sure, brand storytelling and awareness matter, but when it comes right down to it, B2B mediums like podcasting are about building relationships . And when it comes to relationships, Jackie Aubel "> Jackie Aubel , Senior Content Marketing Manager at ServiceTitan "> ServiceTitan , knows a thing or two. Not only has she hosted over 200 podcast episodes, including ServiceTitan’s Toolbox for the Trades "> Toolbox for the Trades , but she’s also a mental health advocate with a Master’s in Marriage…
3 Oct 2023 · 35 min
Worry About Creating Value First: Why Trust Is the Greatest Money Printer
This episode was not brought to you by ChatGPT. Everybody’s buzzing about how generative AI will impact the workforce. But James Robert Lay "> James Robert Lay , CEO of the Digital Growth Institute "> Digital Growth Institute , thinks the absence of human experience is what gives AI content its artificial flavor. It’s passing on our experience that creates real value for people. And as James Robert said, if you focus on creating value for others first, the cash will start flowing. Tune in to our premiere episode to hear the best-selling author’s takes on mastering the business mindset and…
16 May 2023 · 1 min
Teaser - B2B Business Class
Coming this Summer. Join us for not only the takeoff of your B2B journey, but an experience that will elevate your success and career. Hosted on Ausha. See ausha.co/privacy-policy for more information.

About B2B Business Class

B2B Business Class is a English business podcast from Westport Studios. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Westport Studios
Language: English
Category: Business
New episodes: Monthly
Typical length: 33 min
Latest episode: 31 Mar 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1688213575
Rights: Robb Conlon

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