Podcast · Business

B2B Growth

by Sweet Fish · English · Business

Sharing lessons learned from the best content on the internet with B2B marketers.

New episodes: Weekly
Typical length: 22 min
Latest: 26 Nov 2024
Language: English

Latest episode

26 Nov 2024 · 22 min

Make a Podcast People Love

Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar? In this episode, we’re diving into the adjustments that take a video podcast from forgettable to “must-watch.” Join as we discuss: The core elements of impactful video podcasting How to keep your audience hooked by skillfully balancing content-type Knowing when to lean in to controversy and when to keep it light Connect with us: Benji on LinkedIn James on…

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Earlier episodes 29 most recent

19 Nov 2024 · 26 min
5 PERFECT Examples of B2B Content
These five B2B brands are pushing boundaries with innovative content. In this episode, we’ll show you what makes their approach work and how you can apply what these brands are doing to help level up your own strategy. Join as we discuss: How one brand’s commitment to industry news builds authority and engagement. A creative approach that makes a product the star of an entertaining series. The secret to scripting video content that dominates a crowded platform. The power of personal branding on LinkedIn to amplify reach and credibility. Connect with us: Benji on LinkedIn James on LinkedIn
12 Nov 2024 · 55 min
The State of Video Podcasts
We studied the top 150 podcasts to give you the most comprehensive breakdown of what’s working today, and where podcasting is headed. In this episode, we’re discussing: Why personality-led shows are taking over How YouTube’s algorithm is the biggest cheat code to growing your show Why video might be the only path to breaking into the top 5% of podcasts If you want to dive even deeper, go grab the full report ! Connect with us: Benji on LinkedIn James on LinkedIn
5 Nov 2024 · 35 min
Morning Brew’s Co-founder Sounds Off: Is Modern Media Broken?
Everything we think we know about digital media is changing—fast. We’re discussing the biggest digital media observations from Morning Brew’s Co-Founder, Alex Lieberman, and sharing our thoughts on: The evolution of the creator economy Shifts in content distribution and discovery The future of media in business and how to stay ahead Link to Post discussed in this episode: Alex Liberman’s X Post ( Click Here ) Connect with us: Benji on LinkedIn James on LinkedIn
31 Oct 2024 · 7 min
The $5.4 Billion Computer Bug
Crowdstrike caused the world's worst cyber event in history, which took place on July 19th, 2024. Roughly 8.5 million computers were affected, over 9000 flights were delayed, and massive shutdowns were felt across every industry from healthcare, to banks, and even retail. This event was caused by a simple routine software update from the cyber-security company known as CrowdStrike.
29 Oct 2024 · 7 min
Electronic Arts' ILLEGAL Marketing Campaign
While promoting the new movie tie-in game, The Godfather II, EA would fill the mailboxes of journalists and bloggers with press kits in the shape of cigar boxes, complete with a gold set of real brass knuckles…
22 Oct 2024 · 14 min
Secrets to Master LinkedIn in 2024
James takes us through his comprehensive LinkedIn strategy. It's undeniable that a vast majority of B2B buyers are on LinkedIn. Leverage this opportunity by tailoring your content to fit the platform, learn what works and what doesn't, and kick start your content journey today!
15 Oct 2024 · 20 min
Are You Making These 8 Costly Content Mistakes?
We’re racing against the clock to cover the 8 most common content mistakes in under 20 minutes. From lacking a nuanced social media strategy to the pitfalls of not diversifying content formats, they chat about how these mistakes sabotage your ability to generate qualified leads and close high-value deals, and provide practical tips for avoiding these traps. Join as we discuss: The importance of a tailored approach to different platforms and why a one-size-fits-all strategy fails. How varying content formats and optimizing each element can enhance engagement and reach. The benefits of…
8 Oct 2024 · 28 min
Busy Execs CAN Create Content (5 Easy Habits)
Can marketers really get busy executives in on content creation without adding to their already packed schedules? In this episode, Benji and James chat about the major barriers keeping execs on the content sidelines and how to integrate content creation effortlessly into their schedules, ensuring they remain leaders in their industry without feeling overwhelmed. Join as we discuss: Strategic Habit Integration: Learn how habit stacking and smart calendar management can make content creation a natural part of an executive's day. Practical Content Creation Tactics: Explore tactics like sharing…
1 Oct 2024 · 33 min
Why Sonic Added Pickleball Courts
Sonic's new pickleball courts are revolutionizing fast-food marketing - could this be the future of customer experience? Join us as we discuss: The power of unique brand experiences and how Sonic's innovative pickleball courts are changing the game Redefining business experience marketing with creative ideas for non-retail businesses The impact of experiential marketing on brand perception and customer loyalty Connect with us: Benji: https://www.linkedin.com/in/benji-block/ James: https://www.linkedin.com/in/jamescarbary/
24 Sep 2024 · 43 min
The Only Way to Clip Your Podcast in 2024
Want to know the secrets behind creating viral podcast clips for social media? In this episode, we break down everything you need to know about crafting standout video podcast clips for platforms like YouTube Shorts, TikTok, Instagram, and LinkedIn. Join as we discuss: Key insights from studying the top 50 video podcasts posting clips across social platforms. The types of clips that capture attention and drive engagement. 10 examples from top shows that are nailing their short-form video strategy. Connect with us: Benji: https://www.linkedin.com/in/benji-block/ James:…
17 Sep 2024 · 22 min
Can Hubspot Beat Salesforce?
James Carbary (founder of Sweet Fish Media) sits down with Lexi Croisdale, Tyler Lessard, and Kellie Davis to discuss if Hubspot has any chance of catching SalesForce. Weigh in, DM James on LinkedIn with your thoughts.
10 Sep 2024 · 30 min
44 Years of Marketing Wisdom in 30 Minutes
James Carbary (founder of Sweet Fish Media) sits down with Lexi Croisdale, Tyler Lessard, and Kellie Davis to have a conversation about all their lessons learned as marketing leaders, and much more!
3 Sep 2024 · 16 min
Marketing Fails: McDonald’s Olympic Blunder & Sony's PSP Misstep
What do you get when a fast-food giant runs out of food during the Olympics and a tech titan tries to outsmart Nintendo with a grassroots campaign? Two colossal marketing failures that left customers frustrated and brands scrambling. In this episode, we explore how McDonald's 1984 Olympics promotion backfired, costing the company tens of millions and leaving customers empty-handed when they ran out of fries, buns, and even Coca-Cola. We also dive into Sony’s desperate attempt to boost PSP sales with the “All I Want For Christmas is a PSP” campaign, which fell flat in the face of Nintendo’s…
E117 · 27 Aug 2024 · 22 min
Can Starbucks & Coke match Red Bull’s media success?
James Carbary (founder of Sweet Fish Media) sits down with Lexi Croisdale, Tyler Lessard , and Kellie Davis to discuss Starbucks & Coke dipping their toes in the water of owned media, and much more!
20 Aug 2024 · 29 min
The 4 Best Top of Funnel Marketing Tactics
The top of the marketing funnel doesn’t need to be mysterious or overly complicated! For many companies though, they think they’re doing top-of-funnel marketing, and while they’re spending money on ads they aren’t growing affinity or an owned audience. In this episode, James and Benji share the 4 top of funnel marketing tactics you cannot afford to overlook. Join as we discuss: Why video podcasting is a game-changer for reaching wider audiences and establishing thought leadership How to leverage original research for creating compelling, data-driven reports that resonate with your audience…
13 Aug 2024 · 21 min
The LinkedIn Strategy You Should Steal in 2024
How can you turn your team’s LinkedIn profiles into powerful distribution channels that drive real results? In this episode, we’re exploring the best ways to leverage personal LinkedIn profiles to immediately boost your marketing strategy. Join as we discuss: The evolution of Sweet Fish’s LinkedIn team strategy and how you can apply it Practical tips for getting founders, sales, and marketing teams posting Overcoming common barriers like time constraints and fear of criticism Connect with us: Benji: https://www.linkedin.com/in/benji-block/ James: https://www.linkedin.com/in/jamescarbary/
6 Aug 2024 · 24 min
Part 2: What I Wish I Knew About Overcoming Self-Doubt
Things get personal in this episode. Benji is sharing his journey with depression and self-doubt, and lessons learned that have shaped his creativity and identity. Join us as we discuss: How to handle losing your community Learning to hold space for those that see the world vastly different from you How to overcome self-doubt and find healing Connect with us: Benji: https://www.linkedin.com/in/benji-block/ James: https://www.linkedin.com/in/jamescarbary/
30 Jul 2024 · 20 min
Part 1: Beating self-doubt and transforming your life
Things get personal in this episode. James is sharing his journey with overwhelm and self-doubt, and lessons learned that have shaped his business and life. Join us as we discuss: The importance of community in business and life The hardships of working with family and friends How to overcome self-doubt and find healing Connect with us: Benji: https://www.linkedin.com/in/benji-block/ James: https://www.linkedin.com/in/jamescarbary/
25 Jul 2024 · 32 min
4 thoughts on the future of Content Marketing
The role of the 'Creator' is shifting content teams dramatically —find out how this shift and other trends will shape the future of content marketing. In this episode, James and Benji break down 4 trends that’ll impact content in 2025 and beyond and how marketing teams must adapt now. Join as we discuss: Is YouTube the next big frontier for B2B? How to future-proof your content strategy Why 'building an audience' is replacing 'generating leads' Connect with us: Benji: https://www.linkedin.com/in/benji-block/ James: https://www.linkedin.com/in/jamescarbary/ Link to Post discussed in this…
16 Jul 2024 · 18 min
Does Salesforce need a rebrand?
James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to discuss how Salesforce could better excite the market with a more compelling brand narrative. Connect with us: James Carbary: https://www.linkedin.com/in/jamescarbary/ Sara Pion: https://www.linkedin.com/in/pion/ Nathan Burke: https://www.linkedin.com/in/nathanwburke/ John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/
9 Jul 2024 · 18 min
Guests are a BAD show growth strategy
Too many people hear podcasts and think of interviews. Today, James and Benji explain why having guests on your show may be hurting your growth and the ROI you’re hoping to see from the content. Join us as we discuss: Building an Audience vs. Generating Leads Why you can’t build a brand with an ABM podcast The power of personality-led content Connect with us: Benji: https://www.linkedin.com/in/benji-block/ James: https://www.linkedin.com/in/jamescarbary/
2 Jul 2024 · 16 min
IBM's Odd Marketing Problem - Nobody Understands Them
James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to discuss IBM and the marketing predicament they find themselves in. Join as we discuss: What can IBM do to reinvent themselves Leaning in to tell your story better Is IBM so big that they don’t need to (or even can) promote themselves? Connect with us: James Carbary: https://www.linkedin.com/in/jamescarbary/ Sara Pion: https://www.linkedin.com/in/pion/ John Morris:…
25 Jun 2024 · 21 min
What expert marketers wish they knew in year one
James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to breakdown the wisdom they wish they would've known at the beginning of their marketing careers. Connect with us: James Carbary: https://www.linkedin.com/in/jamescarbary/ Sara Pion: https://www.linkedin.com/in/pion/ John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/ Nathan Burke: https://www.linkedin.com/in/nathanwburke/
18 Jun 2024 · 16 min
The New B2B Manifesto
We all know B2B marketing has evolved, but what is the new way? It seems we've come to a vital decision, how will brand and performance marketing work together in this new era? Today, James and Benji discuss a blog from Velocity Partners, "B2B Brand is Back(and MQLs are Bullshit)" -- breaking down some of the top takeaways and mindset shifts marketers must make. Link to Post: https://velocitypartners.com/resources/new-b2b-manifesto/ Connect with us: Benji: https://www.linkedin.com/in/benji-block/ James: https://www.linkedin.com/in/jamescarbary/
11 Jun 2024 · 16 min
Coca-Cola launches a B2B media brand
Coke just launched a media brand for retail and restaurant partners, what does this mean and what can we learn from it? Join as we discuss: The need for a personalized approach to engage your audience The need for foundational research and data-driven insights to support your content Thought leadership and brand building through media content Connect with us: Benji: https://www.linkedin.com/in/benji-block/ James: https://www.linkedin.com/in/jamescarbary/ Link to Post discussed in this episode: https://www.coca-colalens.com Press release:…
4 Jun 2024 · 24 min
How to become a thought leader
James Carbary sits down with Ashley Faus(Head of Lifecycle Marketing Atlassian), Gwen Lafage(VP Marketing, Sinch), Spud Rule(VP of Demand, Leap), and Jane Serra(Creator & Host, Women in B2B Marketing) to talk about the future of content marketing and how to become a thought leader. This clip is from a B2B Growth Roundtable, hosted in Orlando at the Sweet Fish Media Creator House. Watch the full video now: https://www.youtube.com/watch?v=eDFc1fSrtYg&t=52s Learn more about the Creator House: https://www.sweetfishmedia.com/services/creator-house
28 May 2024 · 25 min
Who’s producing the best B2B content today?
We’re drafting our favorite B2B content companies! Today, James and Benji each pick three companies and discuss why they believe these companies are excelling at content creation. Join as we discuss: Using satire and comedy in B2B content Finding a format that’s repeatable and resonates with your audience Paid media to promote owned media Our Draft Picks: AudiencePlus - https://audienceplus.com/ Travis Tyler (Motion) - https://www.linkedin.com/in/travis-scott-tyler/ Ahrefs - https://ahrefs.com/ Moz - https://moz.com/ Haris Spahić (ButterDocs) - https://www.linkedin.com/in/haris-spahic/ Bold…
21 May 2024 · 19 min
Buying a NYC billboard to get in front of a prospect
What if we told you audacious generosity and unreasonable hospitality should be at the heart of your marketing strategy? In this episode, we’re breaking down unique ways to surprise and delight your ideal clients. From billboards in Times Square to dinner with Lindsey Stirling playing violin, this conversation is packed with stories and ideas to give you a new marketing perspective. Connect with us: Benji: https://www.linkedin.com/in/benji-block/ James: https://www.linkedin.com/in/jamescarbary/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ Link to Post discussed in this episode:…
14 May 2024 · 43 min
You Haven't Tried these 5 Digital Marketing Strategies
Too many organizations are running digital media strategies that are outdated and underperforming. In 2024 we need to rethink our approach and find a way to stand out in a sea of endless noise. In this episode, James, Brent, and Benji countdown 5 truly unique marketing strategies that could propel your business forward, and help you resonate with your market. Join as we discuss: How character building allows businesses to create a recognizable and relatable persona for their brand. Why co-hosted commentary is the future of B2B content. Moving in-house creators to the center of your social…

About B2B Growth

Sharing lessons learned from the best content on the internet with B2B marketers.

B2B Growth is a English business podcast from Sweet Fish. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Sweet Fish
Language: English
Category: Business
New episodes: Weekly
Typical length: 22 min
Latest episode: 26 Nov 2024
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1073885415
Rights: Copyright Sweet Fish Media

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