Episode notes
We all know B2B marketing has evolved, but what is the new way? It seems we've come to a vital decision, how will brand and performance marketing work together in this new era? Today, James and Benji discuss a blog from Velocity Partners, "B2B Brand is Back(and MQLs are Bullshit)" -- breaking down some of the top takeaways and mindset shifts marketers must make. Link to Post: https://velocitypartners.com/resources/new-b2b-manifesto/ Connect with us: Benji: https://www.linkedin.com/in/benji-block/ James: https://www.linkedin.com/in/jamescarbary/
Podcast
B2B Growth
Sweet Fish · Business · English
Sharing lessons learned from the best content on the internet with B2B marketers.
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2 Jul 2024 · 16 min
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