Podcast · Business

Baking it Down with Sugar Cookie Marketing 🍪

by Heather and Corrie Miracle · English · Business

👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners). 🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while maki

New episodes: Weekly
Typical length: 1 hr 31 min
Latest: 13 Oct 2026
Language: English

Latest episode

13 Oct 2026 · 1 hr 22 minNew

282. Baking it Down - The Pricing Pumpkin

Send us Fan Mail 🎃 The Pricing Pumpkin - Stop being scared of profit In this week's Baking it Down Podcast - Episode 282 - The Profit Pumpkin, we are continuing to force the "scary Halloween-themed" podcast lineup, this time talking about things that scare off your profitability (pumpkins have nothing to do with it other than also starting with a "P"). 🎃 Fear of the Quote Something that's scary - especially if you're new or recently raised your prices - is sending that first quote. The fe...

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Earlier episodes 29 most recent

S15 · E1 · 6 Oct 2026 · 1 hr 3 min
281. Baking it Down - Authentic in a World of Sc-AI-ry
Send us Fan Mail 😱 Authentic in a World - of Sc-AI-ry In this week's Baking it Down Podcast - Episode 281 - Authentic in a World of SC-AI-ry, we are not bashing AI. In fact, I think most bakers should find a way to incorporate it into their workflow, automation, and planning. But in marketing, specifically your interface with the clients, authenticity always wins. And oftentimes, being authentic is the opposite of easy. So while bakers out there are generating their images, copy, blog posts...
S14 · E20 · 29 Sep 2026 · 1 hr 32 min
280. Baking it Down - Scary Scope Creep
Send us Fan Mail 😱 Scary Scope Creep - How to stop the spread. In this week's Baking it Down Podcast - Episode 280 - Scary Scope Creep, we are scarin' you straight back to staying within scope, aka what you and the client originally agreed on for their order. Scope creep is the scary term for agreeing to a design and a price, but over time, through minor changes and alterations, the initial quote no longer matches the bloat. You're now making less profit or, even worse, losing money on this ...
S14 · E19 · 23 Sep 2026 · 1 hr 42 min
279. Baking it Down - Cookier Interview - Jonathan Brandel
Send us Fan Mail 🎙️ Pod Guest: Jonathan Brandel - Cookier turned 3D printer...er? In this week's Baking it Down Podcast - Episode 279 - Cookier Interview - Jonathan Brandel, we had the third in our series of guest speakers this year! This week featured Jonathan Brandel (our potentially long-lost triplet), who is a full-time worker, baker, father of three, and now a 3D printer. Printer-er? How do you say that correctly? He takes us through how he balances it all, what new tech is comin'...
S14 · E18 · 15 Sep 2026 · 1 hr 28 min
278. Baking it Down - Cost Creepers
Send us Fan Mail 🧟‍♂️ Cost Creepers - Scary ways you’re losing money. In this week's Baking it Down Podcast - Episode 278 - Cost Creepers, the Cookie College is comin' up with Blueprints (more on that soon), and the first 14-day Blueprint focuses on accurately pricing your bakes profitably - the key word being: profit. One of the most insidious threats to your profit margin is sneaky overhead costs (also called indirect costs). These are the line items in your budget that are needed to make ...
S14 · E17 · 8 Sep 2026 · 1 hr 20 min
277. Baking it Down - First Timer Follies
Send us Fan Mail 🤡 First Timer Follies - When you’re new and need orders. In this week's Baking it Down Podcast - Episode 277 - First Timer Follies, we're wrapping up our New Baker's series, talking about first-timer mistakes you don't have to repeat if you snag yesterday's episode. When you're new to any industry, it's easy not to know what ya don't know - and that's what this beginner podcast series is for: to help new bakers miss the missteps when just getting started, saving them time (a...
S14 · E16 · 1 Sep 2026 · 1 hr 30 min
276. Baking it Down - How To Turn Down Orders When You Need Orders
Send us Fan Mail 🛑 How 2 Turn Down Orders - When you’re new and need orders. In this week's Baking it Down Podcast - Episode 276 - How To Turn Down Orders When You Need Orders, the beginner baker needs to turn down orders - yes, even when they need orders. Sometimes the client isn't the right match, the client has expectations that exceed current skill set, or the baker just doesn't have the time to handle as much back-and-forth as a specific client needs to feel comfortable. So how do...
S14 · E15 · 25 Aug 2026 · 1 hr 40 min
275. Baking it Down - Big Shoes Battle
Send us Fan Mail 👟 Big Shoes Battle - How to compete with the big bakers. In this week's Baking it Down Podcast - Episode 275 - Big Shoes Battle, we're back on our beginner baker series, and good news - even if you're new and it feels like you're takin' on the Big Dog Bakers who have been in the space for 5+ years, you can still play ball. Here are five ways that being the underdog actually gives you the home-field advantage over more established bakers regarding your marketing approach. 👟...
S14 · E14 · 18 Aug 2026 · 1 hr 31 min
274. Baking it Down - Allow Us to be Your Personal Yodas
Send us Fan Mail 🧙‍♂️ Your Yodas - allow us to be... In this week's Baking it Down Podcast - Episode 274 - Your Yodas Allow us to Be, we're back on our beginner baker series, and what better time than to reintroduce ourselves, tell you a bit about our background in marketing and sales, and how we got into the wild world of Sugar Cookie Marketing and The Cookie College. 🧙‍♂️ Hi, I'm Heather Born and raised in Northern Virginia right outside DC, I recently moved to West Virginia - as wild and w...
S14 · E13 · 10 Aug 2026 · 1 hr 52 min
273. Baking it Down - Content Cookies for Beginner Bakers
Send us Fan Mail 📹 Content Cookies - For the beginner cookier. In this week's Baking it Down Podcast - Episode 273 - Content Cookies for the Beginner Baker, we acknowledge there's an issue between when a baker gets started selling and the amount of content they have... or, well, don't have. A lot of the content that bakers post comes from the orders they take, and they get orders from the content they post. So when you're new to selling, you've got a bit of the 'chicken or the egg' going on ...
S14 · E12 · 4 Aug 2026 · 2 hr 10 min
272. Baking it Down - S-Tier Lead Gen for Cottage Bakers in 2026
Send us Fan Mail 👩🏻‍💻 S Tier Lead Gen - For cottage bakers in 2026. In this week's Baking it Down Podcast - Episode 272 - S-Tier Lead Gen Sources for Bakers in 2026, there's a new trend where people rank things they like and hate by tiers - 🟨 S-tier being the elite. For the oldie goldies like me, "S" apparently stands for superior. Following down the rankings, 🟩 A-tier means really good, 🟦 B-tier represents what's probably good to have around, 🟪 C-tier is a take-it-or-leave-it, 🟧 D-tier is mo...
S14 · E11 · 28 Jul 2026 · 1 hr 45 min
271. Baking it Down - Cookier Interview - Taylor Gandolfi
Send us Fan Mail 🎤 Cookier Interview - Taylor Gandolfi with Taylor'd Cookies. In this week's Baking it Down Podcast - Episode 271 - Cookier Interview - Taylor Gandolfi, continuing on with our cookier interview series, we snagged Taylor Gandolfi this week. She's been baking as a side hustle (more on her Italy trip below) since November, and comes from a UX degree, working a day job in public sector user experience design. When asked what she could bring to a podcast interview, her write-up ex...
S14 · E10 · 21 Jul 2026 · 1 hr 58 min
270. Baking it Down - The Right Foot when Getting Started
Send us Fan Mail 🦶 The Right Foot - When getting started. In this week's Baking it Down Podcast - Episode 270 - Getting Started on the Right Marketing Foot, we're continuing with our "back to baking" basics - this time getting started on the right marketing foot. What used to work - even just 3 years ago - doesn't work today, or at least not as effectively as it once did. As marketing pivots with algorithm updates, platform feature changes, and the introduction of AI, so must marketing. ...
S14 · E9 · 14 Jul 2026 · 1 hr 24 min
269. Baking it Down - Sugar Cookies as a Side Hustle
Send us Fan Mail 🍪 Sugar Cookies as a profitable side hustle. In this week's Baking it Down Podcast - Episode 269 - Sugar Cookie Side Hustle, we wanted to take it back to the beginning - specifically to those folks who know they want to take on a new hobby that not only covers itself, but also pads the pockets for some decent fun money. 🚗💨 Sugar cookies as a side hustle is an awesome concept because it doesn't require cars, insurance, fuel, or oil changes. You're also in control of your sche...
S14 · E8 · 7 Jul 2026 · 1 hr 33 min
268. Baking it Down - Biting at the Bit for Bartering
Send us Fan Mail 🔄 Biting @ the Bit 2 Barter - How to barter as a baker. In this week's Baking it Down Podcast - Episode 268 - Biting at the Bit for Bartering, Corrie has been running some 'bartering' case studies for podcast land. In these test runs, she's joined a local bartering group and exchanged cookies for a social audit with the group admin. In another case, she exchanged her cookies for 👩🏻‍💻🎨 some graphic design work her twin apparently refused to execute in a timely manner (my bad,...
S14 · E7 · 30 Jun 2026 · 1 hr 57 min
267. Baking it Down - There's Such a Thing as Bad Publicity
Send us Fan Mail 🗣️ There’s Such a Thing - As bad publicity. In this week's Baking it Down Podcast - Episode 267 - There's Such a Thing as Bad Publicity, if you've not lived under a rock, TikTok is buzzing with some cake pop drama between two bakers. If you have no idea what we're talking about - congrats, you likely have a life and aren't chronically online. The drama is easy to find, but it's lesson-worthy in terms of how your hyper-local small bakery can take some nuggets on how to approa...
S14 · E6 · 23 Jun 2026 · 2 hr 18 min
266. Baking it Down - AI Inspo Photo 101
Send us Fan Mail 🤖 AI Inspo Photo 101 - How to handle client ai inspo images. In this week's Baking it Down Podcast - Episode 266 - AI Inspo Photo 101, one of the top hot button topics we're seeing in not just the Sugar Cookie Marketing group, but all baking-related groups is AI. Specifically, this podcast covers AI-generated inspo photos sent to the baker by their clients - a niche aspect of the ever-popular AI debate. So, whether you're pro or anti-AI, your customers sending you AI is qui...
S14 · E5 · 16 Jun 2026 · 1 hr 51 min
265. Baking it Down - Cookier Interview: Sharon with Fabuela Q Cookies
Send us Fan Mail 🎤 Cookier Interview - Sharon with Fabuela Q Cookies In this week's Baking it Down Podcast - Episode 265 - Cookier Interview: Sharon, y'all asked for some fresh blood... I mean, new perspectives... on the podcast, and Sharon listened! Sharon with Fabuela Q Cookies recently found the Baking it Down Podcast - and at the perfect time, too. When her digital database of 3,000+ cookies glitched and deleted half her inventory, she caught the Nextcuses episode and approached th...
S14 · E4 · 9 Jun 2026 · 1 hr 13 min
264. Baking it Down - Stay Trendy with Trends
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S14 · E3 · 3 Jun 2026 · 1 hr 30 min
263. Baking it Down - Summer Slowdown
Send us Fan Mail ☀️ Summer Slowdown - Keep your marketing piping hot all summer In this week's Baking it Down Podcast - Episode 263 - Summer Slowdown, it's that tiiime of year - where both bakers and clients take a step back from the onslaught of End of School and grad orders. We say it every year - the dreaded "J" months are the slowest months for bakers because it's the convergence of our clients being out of town or busy entertaining the rug rats, along with a hiatus of any major ho...
S14 · E2 · 26 May 2026 · 1 hr 6 min
262. Baking it Down - Using Video in Marketing
Send us Fan Mail 🎥 Video Marketing - Using video in marketing. In this week's Baking it Down Podcast - Episode 262 - Using Video in Marketing, we spent today recording the sessions for the upcoming 2-day Cookie Videos Bootcamp that drops June 4 -5 (and there's still time to register, hint hint). Videos are here, and whether we like it or not, we need to jump on the bandwagon. Because not having videos in your marketing umbrella leaves you wide open to the competition snagging those pre...
S14 · E1 · 19 May 2026 · 1 hr 30 min
261. Baking it Down - Lawn Funnel
Send us Fan Mail 🌾 Lawn Funnel - Understanding the marketing landscape. In this week's Baking it Down Podcast - Episode 261 - Lawn Funnel, Corrie really wanted to stick with the 🌱 landscaping analogy - so baby gets what she wants. The topic = funnels. The analogy = a lawn. We use the buzzy word "funnels" a lot when we talk - acquisition funnel, conversion funnel, reengagement funnel, funnel cakes (wait... no) - lot'sa funnels. But what does "funnel" mean in marketing? 🔽 Think of a legi...
S13 · E20 · 12 May 2026 · 1 hr 52 min
260. Baking it Down - Business Weeding
Send us Fan Mail 🌱 Business Weeding - Stop bad behavior before it starts. In this week's Baking it Down Podcast - Episode 260 - Business Weeding, we wanted to talk about small behavioral problems that, when left to grow and get deeper roots, become big problems. Yes, Heather was weeding, and this is all she could think about. What happens is ya get started selling cookies, likely because it was a hobby, and randomly someone says, "Oh, can I place an order?!" Right here - it's right here when...
S13 · E19 · 5 May 2026 · 1 hr 28 min
259. Baking it Down - Posting Every Day
Send us Fan Mail 📅 Posting Every Day - To cut through & connect. In this week's Baking it Down Podcast - Episode 259 - Posting Every Day, Corrie has been testing out a 30-day strategy to cut through the noise of crowded AI-spun feeds to see if she can get the algo to swing in her direction and show more of her business page posts to her target demographic. In a world where anyone can get ChatGPT or Gemini or Claude to whip up copy that conforms to copy frameworks, uses perfect punctuatio...
S13 · E18 · 28 Apr 2026 · 1 hr 32 min
258. Baking it Down - Speaking For Clients, Not As
Send us Fan Mail 🗣️ Speaking For Your Clients - And not speaking as your clients. In this week's Baking it Down Podcast - Episode 258 - Speaking For Your Clients, Not As, we focus on bakers' tendency to hyper-focus on their own experience and apply it to their clients. Except... we're not our clients. 🥣 We're not our clients so much so that we don't buy sugar cookies. We're so cheap, we figured out how to make them instead! 🧠 So it doesn't make a ton of sense to apply your method of thinking...
S13 · E17 · 21 Apr 2026 · 1 hr 5 min
257. Baking it Down - What Popped at What's Popping Con
Send us Fan Mail 🟣 What Popped Off - at What’s Popping Con. In this week's Baking it Down Podcast - Episode 257 - What Popped Off at What's Popping Con, Corrie and I just got back from this week's second-ever 🔴🟠🟡🟢🔵🟣 What's Popping Con - a cake pop convention by Daisy Makes (also a beloved Baking it Down podcast sponsor). Last year, 👥 we'd talked about marketing in community groups, so this year, "the twins" wanted to level up that concept to build a social media strategy brick by brick from ...
S13 · E16 · 14 Apr 2026 · 1 hr 26 min
256. Baking it Down - Nextcuses
Send us Fan Mail 🤷 Nextcuses - How to get around your own excuses. In this week's Baking it Down Podcast - Episode 256 - Nextcuses, we wanted to talk about somethin' that crops up every month there's a Cookie Collab (Pipe a Park Collab is this Friday btw - oh, you won't be able to participate? Hold onto that thought.). We get it - 🥺 life is lifing, the kids are screaming, the clients are screaming louder than the kids, the spouse is upset, the in-laws are coming over, and you're about .002 s...
S13 · E15 · 7 Apr 2026 · 1 hr 28 min
255. Baking it Down - Pre-Sales Bootcamp Recap
Send us Fan Mail 💲 Pre-Sales Recap - What we learned in the bootcamp. In this week's Baking it Down Podcast - Episode 255 - Bootcamp Recap, we recapped the Bootcamp on Pre-Sales. No, this isn't a sales pitch, but the cool part about the bootcamps is the private Bootcamp Facebook group dedicated to that month's focus topic. Since the Bootcamp group, well, boots everyone when the Bootcamp finishes, the people who join are 100% there to get their learnin' on. So the answers to the group polls a...
S13 · E14 · 31 Mar 2026 · 1 hr 28 min
254. Baking it Down - Good Better Best
Send us Fan Mail ✅✅✅ Good - Better - Best - A tiered pricing strategy. In this week's Baking it Down Podcast - Episode 254 - Good Better Best, we explore the Good, Better, Best (GBB) strategy for pricing tiers - the magic being "good" is where it's at. Forgive the lateness of today's Onesday Wednesday... however *checks the clock* - it would seem we've still made the deadline (sorry, had to get today's Bootcamp on Pre-Sales launched). Not all strategies are created equal, and not all strat...
S13 · E13 · 24 Mar 2026 · 1 hr 40 min
253. Baking it Down - SWOT Your Way to Success
Send us Fan Mail 💪 SWOT 2 Success - Analyzing your way to success. In this week's Baking it Down Podcast - Episode 253 - SWOT Your Way to Success, I asked on the Sugar Cookie Marketing Facebook Page how Easter sales were so far (🐰 Easter falls almost two weeks earlier this year than it did in 2025). And the answers were all over the place - from being completely sold out to selling out of nothing. So what gives? 📍 Is location that big of a factor between selling out and selling a big f...

About Baking it Down with Sugar Cookie Marketing 🍪

Baking it Down with Sugar Cookie Marketing 🍪 is a English business podcast from Heather and Corrie Miracle. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Heather and Corrie Miracle
Language: English
Category: Business
New episodes: Weekly
Typical length: 1 hr 31 min
Latest episode: 13 Oct 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1556726534

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