280. Baking it Down - Scary Scope Creep

More from Baking it Down with Sugar Cookie Marketing 🍪 All episodes →

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   S15 · E2 · 13 Oct 2026 · 1 hr 22 minNew

   282. Baking it Down - The Pricing Pumpkin

   Send us Fan Mail 🎃 The Pricing Pumpkin - Stop being scared of profit In this week's Baking it Down Podcast - Episode 282 - The Profit Pumpkin, we are continuing to force the "scary Halloween-themed" podcast lineup, this time talking about things that scare off your profitability (pumpkins have nothing to do with it other than also starting with a "P"). 🎃 Fear of the Quote Something that's scary - especially if you're new or recently raised your prices - is sending that first quote. The fe...

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   S15 · E1 · 6 Oct 2026 · 1 hr 3 min

   281. Baking it Down - Authentic in a World of Sc-AI-ry

   Send us Fan Mail 😱 Authentic in a World - of Sc-AI-ry In this week's Baking it Down Podcast - Episode 281 - Authentic in a World of SC-AI-ry, we are not bashing AI. In fact, I think most bakers should find a way to incorporate it into their workflow, automation, and planning. But in marketing, specifically your interface with the clients, authenticity always wins. And oftentimes, being authentic is the opposite of easy. So while bakers out there are generating their images, copy, blog posts...

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   S14 · E19 · 23 Sep 2026 · 1 hr 42 min

   279. Baking it Down - Cookier Interview - Jonathan Brandel

   Send us Fan Mail 🎙️ Pod Guest: Jonathan Brandel - Cookier turned 3D printer...er? In this week's Baking it Down Podcast - Episode 279 - Cookier Interview - Jonathan Brandel, we had the third in our series of guest speakers this year! This week featured Jonathan Brandel (our potentially long-lost triplet), who is a full-time worker, baker, father of three, and now a 3D printer. Printer-er? How do you say that correctly? He takes us through how he balances it all, what new tech is comin'...

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   S14 · E18 · 15 Sep 2026 · 1 hr 28 min

   278. Baking it Down - Cost Creepers

   Send us Fan Mail 🧟‍♂️ Cost Creepers - Scary ways you’re losing money. In this week's Baking it Down Podcast - Episode 278 - Cost Creepers, the Cookie College is comin' up with Blueprints (more on that soon), and the first 14-day Blueprint focuses on accurately pricing your bakes profitably - the key word being: profit. One of the most insidious threats to your profit margin is sneaky overhead costs (also called indirect costs). These are the line items in your budget that are needed to make ...

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   S14 · E17 · 8 Sep 2026 · 1 hr 20 min

   277. Baking it Down - First Timer Follies

   Send us Fan Mail 🤡 First Timer Follies - When you’re new and need orders. In this week's Baking it Down Podcast - Episode 277 - First Timer Follies, we're wrapping up our New Baker's series, talking about first-timer mistakes you don't have to repeat if you snag yesterday's episode. When you're new to any industry, it's easy not to know what ya don't know - and that's what this beginner podcast series is for: to help new bakers miss the missteps when just getting started, saving them time (a...

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   S14 · E16 · 1 Sep 2026 · 1 hr 30 min

   276. Baking it Down - How To Turn Down Orders When You Need Orders

   Send us Fan Mail 🛑 How 2 Turn Down Orders - When you’re new and need orders. In this week's Baking it Down Podcast - Episode 276 - How To Turn Down Orders When You Need Orders, the beginner baker needs to turn down orders - yes, even when they need orders. Sometimes the client isn't the right match, the client has expectations that exceed current skill set, or the baker just doesn't have the time to handle as much back-and-forth as a specific client needs to feel comfortable. So how do...

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   S14 · E15 · 25 Aug 2026 · 1 hr 40 min

   275. Baking it Down - Big Shoes Battle

   Send us Fan Mail 👟 Big Shoes Battle - How to compete with the big bakers. In this week's Baking it Down Podcast - Episode 275 - Big Shoes Battle, we're back on our beginner baker series, and good news - even if you're new and it feels like you're takin' on the Big Dog Bakers who have been in the space for 5+ years, you can still play ball. Here are five ways that being the underdog actually gives you the home-field advantage over more established bakers regarding your marketing approach. 👟...