Season 1 · Climb Show
AI Won’t Replace Great Marketers, Rightmove CMO Explains Why
14 May 2026 · 45 min
Episode notes
In this episode, we sit down with Matt Bushby, CMO at Rightmove, to explore how marketing is evolving in the age of AI, audience fragmentation, and changing consumer behavior. Matt shares practical insights on brand building, segmentation, creativity, LLM search, and why AI should empower marketers, not replace them.
Podcast
Climb Show
Ritchie & Mark · Business · English
Welcome to Climb Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make
More from Climb Show All episodes →
-
S1 · 26 Jun 2026 · 54 min
Why Great Brands Win (And Weak Brands Get Exposed by AI) | Nick Emmel
What happens when AI stops listening to what brands say… and starts revealing what they actually are? In this episode, we sit down with Nick Emmel, Founder of Mr. President, one of the UK’s most distinctive creative agencies, to unpack why most brands are built backwards and what it really takes to create brands people believe in. From Ryanair and Apple to Vodafone and Metro Bank, Nick shares why brand isn’t advertising, identity or a campaign, it’s the total experience.
-
S1 · 22 Jun 2026 · 39 min
She Applied to 200 Jobs Before Landing EasyJet - Jessica Houston
From sending 200 job applications to leading Marketing Strategy & Operations across EMEA at EasyJet, Jessica Houston’s career journey is a masterclass in resilience, networking, growth and building a career with intention. In this episode, Jess opens up about: - Breaking into consumer marketing - Building relationships that create opportunities - Navigating restructures and uncertainty - Why marketing operations deserves more attention - How AI is changing the future of work - Burnout, boundaries and redefining success - Mentoring, leadership and continuous learning
-
S1 · 4 Jun 2026 · 41 min
The Future of B2B Marketing, AI & Growth | Elly Sherwin, CMO of Fundament
From helping scale Silicon Valley Bank across global markets to leading through one of the most dramatic moments in modern banking history, Elly Sherwin has seen leadership, growth, resilience, and marketing from every angle. In this episode, Elly shares what it was really like navigating the collapse of SVB, the transition into HSBC Innovation Banking, and why she ultimately chose to return to startup life as CMO of Fundament. We explore how modern B2B marketing is evolving, what it takes to drive predictable growth, how marketers can build stronger relationships with customers, and why…
-
S1 · 29 May 2026 · 48 min
How Wise Built A $10B Brand Without Traditional Marketing
What actually makes a startup scale into a billion-dollar brand? In this episode, we sit down with Lukas Bergmans, former Marketing Director at Wise and marketing leader behind brands like Kazoo, MoneySuperMarket, Pepsi, Heineken & Britvic.
-
S1 · 22 May 2026 · 45 min
The Future of Marketing Isn’t AI Content… It’s Human Psychology | Justin Lane
What if the future of marketing isn’t about trends, algorithms or viral hooks… but understanding human psychology at a deeper level than ever before? In this episode, we sit down with Justin Lane, founder of Culture Pulse, former Oxford researcher & AI expert, to unpack one of the most mind-bending conversations around AI, marketing, psychology & human behavior. From studying conflict zones in Belfast, Bosnia & Palestine to building psychologically realistic digital twins powered by behavioral science, Justin explains why most AI systems fundamentally misunderstand how humans make decisions.
-
S1 · 7 May 2026 · 46 min
Google Reveals the Future of Work & Marketing ft. David Black
AI is no longer hype, it’s driving real business results. In this episode, we sit down with David Black (Managing Director at Google) to break down how AI is transforming marketing, creativity, and the future of work. From 60% faster business growth for AI-leading companies to 27% more conversions using AI-powered tools, this conversation dives deep into what’s actually working right now. We explore how Google is building the future with AI, from Gemini models and TPUs to changing consumer behavior across searching, streaming, scrolling, and shopping.
-
S1 · 30 Apr 2026 · 43 min
How to Build a Brand That People Love & Pay For | Annabelle Cordelli
What does it really take to build an iconic brand in today’s world? In this episode, Annabelle Cordelli (SVP, Virgin Atlantic) shares powerful insights on modern marketing, brand building, and leadership from understanding culture and consumer behavior to creating unforgettable customer experiences. From competing on price in crowded markets to maintaining brand differentiation, this conversation dives deep into the fundamentals that stay constant across industries and what’s changing fast.
-
S1 · 24 Apr 2026 · 48 min
You don’t need a perfect plan, You need better thinking | Maria Koutsoudakis
What does it really take to build a career in modern marketing? In this episode,Maria Koutsoudakis (Chief Brand Officer at VodafoneThree) shares a brutally honest and refreshingly grounded take on marketing, career growth, and leadership.
-
S1 · 16 Apr 2026 · 34 min
How To Build An Extraordinary Career | Real Talk with Anna Braithwaite
What does it really take to build an extraordinary career in today’s fast-changing world? In this live podcast episode, we sit down with a senior leader from John Lewis to unpack real, unfiltered insights on career growth, leadership, AI, failure, and what actually drives long-term success. From navigating the first 90 days in a new role to creating visibility at work, embracing messy opportunities, and handling high-pressure failures, this conversation is packed with practical advice you can apply immediately.
-
S1 · 10 Apr 2026 · 47 min
What Great Leaders Do Differently Today Explained | Simonetta Rigo
What does it really take to succeed in modern marketing? In this episode, Simonetta Rigo, Chief Client Officer at Rathbones and former McKinsey consultant, breaks down the reality of marketing today, from rapid growth pressures to evolving technology, and why the best marketers think beyond campaigns and focus on customer experience. This is a deep dive into leadership, brand strategy, and sustainable growth in one of the most competitive industries today.
