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Season 1 · Climb Show

AI Won’t Replace Great Marketers, Rightmove CMO Explains Why

14 May 2026 · 45 min

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Episode notes

In this episode, we sit down with Matt Bushby, CMO at Rightmove, to explore how marketing is evolving in the age of AI, audience fragmentation, and changing consumer behavior. Matt shares practical insights on brand building, segmentation, creativity, LLM search, and why AI should empower marketers, not replace them.

Podcast

Climb Show

Ritchie & Mark · Business · English

Welcome to Climb Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make

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