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Episode 37 · Galaxy Brain

How the World Cup Finally Won Over America

17 Jul 2026 · 33 min

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Episode notes

Why does the World Cup endure in an age of fractured attention? Is FreddyLA7 a real person? Charlie Warzel speaks with Men in Blazers founder Roger Bennett to chart how the World Cup has become far more than a sporting event and how this year’s tournament marks a turning point for soccer in the United States. They talk about how social media is transforming fandom into an endless thread of storytelling—amplifying goals, celebrations, memes, local rituals, and fan “bits” around the world. On the eve of the final, Bennett breaks down what the World Cup has taught us about national pride,…

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Galaxy Brain

The Atlantic · Tech & Science · English

The internet has warped public life: Politicians behave like influencers, the economy resembles a casino, and people can no longer agree upon a consensus reality. New conspiracy theories, memes, and main characters seem to pop up every day. A constant war is on for your attention, and it’s easy…

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