Episode notes
Whether you want to score brand influencer deals or promote a small business, a successful social media strategy needs to reach your audience in their favorite places. Teresa Au speaks to marketing expert and creator Jon Youshaei for tips on making social media content creation pay off for you. Jon shares insights from his years working for YouTube and Instagram and now running his own new media studio.
Podcast
In the Making
Adobe · Arts & Books · English
Learn from the superstars turning content into cash! From social media influencers to small local businesses, people everywhere are harnessing the power of creative tools to design not just brands and content, but also deeply satisfying careers. In the Making explores the practical challenges and su
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S6 · E8 · 25 Oct 2023 · 26 min
Unfolding Your Money Story with Berna Anat
What’s it like to pay off $50,000 in debt, ditch your 9-to-5, travel the world, create educational content, and build community in the process? Teresa Au speaks to Financial Hype Woman and content creator Berna Anat about how she did all that and how she’s planning for tomorrow. Berna also shares how our emotional relationship with money impacts our decisions, her strategies for budgeting, saving and retirement, and what to do when the creator life doesn’t love you back.
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S6 · E7 · 10 Oct 2023 · 24 min
The Other Side of Fear with Tobi Shinobi
Whether it’s leaving the comfort of a steady paycheck to pursue photography, or checking out the possibilities of AI, sometimes the greatest rewards lie on the other side of fear. Teresa Au speaks to photographer Tobi Shinobi about his first career in law, making a name on Instagram, and why drone photography is so peaceful. Tobi also shares his perspectives as a brand strategist, advising the same types of corporate clients who hire him for their shoots.
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S6 · E6 · 27 Sep 2023 · 25 min
Don’t Quit Your Day Job with Miranda Wong
When is it better to keep your side hustle on the side, and stay with your day job? Teresa Au speaks to UX designer-by-day, illustrator-by-night Miranda Wong about the pros and cons of working a second shift in a creative field. Miranda shares her strategies for time management, why her illustration business makes her better at her day job, and the hidden rewards of meeting customers and vendors in real life.
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S6 · E5 · 13 Sep 2023 · 24 min
Brand-Aid with Phil Pallen
For small business owners and creators, building your brand is the way to show the world what makes you great and why they should care. Teresa Au speaks to personal branding expert and content creator Phil Pallan about developing an authentic and consistent brand that will help you reach your goals.
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S6 · E4 · 30 Aug 2023 · 27 min
Go Big AND Go Home with Yowie's Shannon Maldonado
When a new creative venture is percolating in your mind, it might make sense to move to a more affordable or more nurturing area. Teresa Au speaks to Shannon Maldonado, who quit fashion design and New York to head home to Philadelphia and start her business YOWIE–it began as an online shop, and is now a design studio, store, and hotel. Shannon shares her strategies for finding and fostering community while you grow your creative business.
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S6 · E2 · 2 Aug 2023 · 24 min
Resisting Perfectionism with Misha Blaise
As a creator, sometimes you can be your own worst enemy! Perfectionism, negative self-talk, and fear block the creative process and keep you from doing your best work. Teresa Au speaks to writer and illustrator Misha Blaise, author of the books This Phenomenal Life and Breathe Deep, for guidance on how to keep perfectionism at bay.
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S6 · E1 · 19 Jul 2023 · 21 min
365 Chances to Change Your Life with Puno
When it’s time to make a change in your creative career, how do you figure out what you want to do next? Can you start your own business? What are your deal breakers and dealmakers? Use the principles of design to create a career you love. Teresa Au speaks to Puno, a web designer, content creator, and the founder of online education platform ilovecreatives, for guidance.
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S6 · 5 Jul 2023 · 3 min
Wireframe is now In The Making
Khoi Vinh, host of Wireframe, hands over the Adobe podcast feed to Teresa Au, host of the new podcast In the Making. Khoi and Teresa talk about finding great stories in design, the rise of the creator economy, and what even is a slashie?
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S5 · E6 · 29 Aug 2022 · 24 min
Deja Foxx and Carly Ayres Help Avie Daisy Designs Launch a Rebrand
Designing a rebrand can feel overwhelming and complicated, and if you get it wrong, your business takes a hit. This is exactly the challenge facing Mickaela Allison-Aliifua. She launched “Avie Daisy Designs” in 2020 as a hobby. Her custom beaded pet collars are inspired by traditional beadwork from her Navajo heritage. But as business picks up steam, she wants to grow bigger and bolder - and she feels like the Avie Daisy brand doesn’t quite capture her vision. She wants to rename, redesign, and relaunch — but worries her customers won’t follow. How can design help her execute this rebrand…
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S5 · E5 · 22 Aug 2022 · 21 min
Philip Wang and Karlei Ayers Help Hangover Coffee Personalize Their Brand
Hangover Coffee’s branding is pretty slick, but it’s missing a personal touch. Founders Natalie Ma and Melody Jung have focused most of their design efforts on marketing their pour over coffee pouches with bold product shots and videos, but as a result, their social content doesn’t say much about who’s behind the company. They want their design to share more of their story to connect with customers and stand out from the pack. But how can they design a more personal brand?
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