Wireframe is now In The Making

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1. 

   S6 · E5 · 13 Sep 2023 · 24 min

   Brand-Aid with Phil Pallen

   For small business owners and creators, building your brand is the way to show the world what makes you great and why they should care. Teresa Au speaks to personal branding expert and content creator Phil Pallan about developing an authentic and consistent brand that will help you reach your goals.

2. 

   S6 · E4 · 30 Aug 2023 · 27 min

   Go Big AND Go Home with Yowie's Shannon Maldonado

   When a new creative venture is percolating in your mind, it might make sense to move to a more affordable or more nurturing area. Teresa Au speaks to Shannon Maldonado, who quit fashion design and New York to head home to Philadelphia and start her business YOWIE–it began as an online shop, and is now a design studio, store, and hotel. Shannon shares her strategies for finding and fostering community while you grow your creative business.

3. 

   S6 · E3 · 16 Aug 2023 · 23 min

   Going Viral with Jon Youshaei

   Whether you want to score brand influencer deals or promote a small business, a successful social media strategy needs to reach your audience in their favorite places. Teresa Au speaks to marketing expert and creator Jon Youshaei for tips on making social media content creation pay off for you. Jon shares insights from his years working for YouTube and Instagram and now running his own new media studio.

4. 

   S6 · E2 · 2 Aug 2023 · 24 min

   Resisting Perfectionism with Misha Blaise

   As a creator, sometimes you can be your own worst enemy! Perfectionism, negative self-talk, and fear block the creative process and keep you from doing your best work. Teresa Au speaks to writer and illustrator Misha Blaise, author of the books This Phenomenal Life and Breathe Deep, for guidance on how to keep perfectionism at bay.

5. 

   S6 · E1 · 19 Jul 2023 · 21 min

   365 Chances to Change Your Life with Puno

   When it’s time to make a change in your creative career, how do you figure out what you want to do next? Can you start your own business? What are your deal breakers and dealmakers? Use the principles of design to create a career you love. Teresa Au speaks to Puno, a web designer, content creator, and the founder of online education platform ilovecreatives, for guidance.

6. 

   S5 · E6 · 29 Aug 2022 · 24 min

   Deja Foxx and Carly Ayres Help Avie Daisy Designs Launch a Rebrand

   Designing a rebrand can feel overwhelming and complicated, and if you get it wrong, your business takes a hit. This is exactly the challenge facing Mickaela Allison-Aliifua. She launched “Avie Daisy Designs” in 2020 as a hobby. Her custom beaded pet collars are inspired by traditional beadwork from her Navajo heritage. But as business picks up steam, she wants to grow bigger and bolder - and she feels like the Avie Daisy brand doesn’t quite capture her vision. She wants to rename, redesign, and relaunch — but worries her customers won’t follow. How can design help her execute this rebrand…

7. 

   S5 · E5 · 22 Aug 2022 · 21 min

   Philip Wang and Karlei Ayers Help Hangover Coffee Personalize Their Brand

   Hangover Coffee’s branding is pretty slick, but it’s missing a personal touch. Founders Natalie Ma and Melody Jung have focused most of their design efforts on marketing their pour over coffee pouches with bold product shots and videos, but as a result, their social content doesn’t say much about who’s behind the company. They want their design to share more of their story to connect with customers and stand out from the pack. But how can they design a more personal brand?

8. 

   S5 · E4 · 15 Aug 2022 · 22 min

   Hilton Carter and Kyle Webster Help Plant Man P Design for a Split Audience

   Jon’s business, Plant Man P, is a melding of his two passions: streetwear and houseplants. It’s a unique combination, but it means that Jon’s audience is fractured: the houseplant crowd don’t resonate as much with his streetwear posts, and vice versa. As a result, Jon is stumbling through efforts to design great content. Should he try to please everyone, all the time? Or can we help him find a design strategy to hone in on his target audience?

9. 

   S5 · E3 · 8 Aug 2022 · 23 min

   Ellen Bennett and Schessa Garbutt Help Latinx Therapy's Founder Refresh Her Brand

   Therapist Adriana Alejandre is great at helping patients refresh their mindsets and improve their mental health. But when it comes to her own branding, she feels stuck in the past and just stuck creatively. Her mental health org, Latinx Therapy, has grown in leaps and bounds since it was founded in 2018, and it’s time for a branding update. Khoi’s challenge today is helping Adriana feel inspired to create a new look that represents the breadth of the Latinx population and herself, so Latinx Therapy can move with confidence and clarity into its next stage.

10. 

    S5 · E2 · 1 Aug 2022 · 23 min

    Chris Do and Elaine Lopez Teach Juliana Cifuentes How to Educate Homebuyers

    Juliana’s social media content is, as she says, a mess. The color, typeface, and style are inconsistent, and her message is getting lost. As a realtor, she finds great satisfaction working with first-time homebuyers, and she wants to be an educational resource for her clients online, making the process of home ownership less intimidating. But the process of designing engaging educational content on her social feeds overwhelms her. If Juliana wants to teach her clients about the market, she needs lessons on how design can help.