Podcast · Business

LinkedIn Marketing Mastery

by Create and Earn - The Creator's Hub · English · Business

In this show, we’re digging deep into the fundamentals of marketing, and interviewing experts weekly who actually use LinkedIn to build their businesses. If you’re tired of the same old rat race tactics and ready to see real results, you’re in the right place. → Hit the Follow button and let's st

New episodes: Weekly
Typical length: 46 min
Latest: 11 Feb 2026
Language: English

Latest episode

11 Feb 2026 · 1 hr 13 min

LinkedIn doesn't work like they told you (try this instead)

LinkedIn gurus have been lying to you about signing clients on LinkedIn. In this video, three business owners who've tried it all share their raw methods they're actively using to find clients for their service businesses.No BS or hyped up tactics that only work to sell LinkedIn services! This is the 1st part of the final episode of the LinkedIn Marketing Mastery podcast. (part 2 coming soon...) Podcast's Substack: https://createandearn.com/sm Darren on IN: https://www.linkedin.com/in/darrenpallatina/ Aleks on IN: https://www.linkedin.com/in/creationcodes/ Fran on IN:…

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Earlier episodes 29 most recent

5 Aug 2025 · 48 min
Why This Serial Entrepreneur Went All-In on LinkedIn
Summary and important notes: createandearn.com/sm After running 12 businesses all over the world, Moe Choice settled on helping solopreneurs build their's without the need for investors... and using only 1 platform to market his own business... LinkedIn. Why? That's what we tried to find out in this episode. Follow Moe: https://www.linkedin.com/in/moechoice/ Follow Fran: https://www.linkedin.com/in/francallado/ Chapters 00:00 Intro 02:02 Transitioning to LinkedIn for Marketing 03:54 Building a Hospitality Consultancy 06:40 Adapting to the Pandemic and Online Learning 08:42 Understanding…
S1 · E44 · 30 Jun 2025 · 50 min
What You MUST Know about Video Marketing in 2025
Summary and important notes: createandearn.com/sm Marketing is changing. If your business is not publishing video in 2025, you need to hear this conversation! Evgeny's YouTube Growth Kit: Use coupon code «FRAN100» to get access for free - https://evgenymaximov.com/youtuber-essential-kit/ Follow Evgeny: https://www.linkedin.com/in/evgeny-maximov/ Follow Fran: https://www.linkedin.com/in/francallado/ Chapters 00:00 Intro 01:40 Video on LinkedIn... 02:29 The Importance of Video for Founders 05:10 Overcoming the Fear of Recording Videos 07:59 Tools and Techniques for Video Production 10:37…
S1 · E43 · 2 Jun 2025 · 43 min
The Secret to Attracting an Audience of Buyers
Summary and important info: createandearn.com/sm There's one secret to attracting the right audience. Those who'll buy from you every time. In this episode, Stacy Eleczko goes into the details of what it is and how to use it in your business. Follow Stacy: https://www.linkedin.com/in/copybystacy/ Stacy's Newsletter: https://stacy-eleczko.kit.com/f82d46769a Follow Fran: https://www.linkedin.com/in/francallado/
S1 · E42 · 11 May 2025 · 46 min
Why Finn McKenty ditched 760k YT Followers to Start Fresh on LinkedIn
Summary and important notes: https://createandearn.com/sm Finn McKenty never intended to be a YouTuber, he just wanted to solve a visibility problem. In this episode he reveals what got him into YouTubing and why he left everything behind to publish only on LinkedIn. Follow Finn: https://www.linkedin.com/in/finnmckenty/ Follow Fran: https://www.linkedin.com/in/francallado/
S1 · E41 · 4 May 2025 · 55 min
He Gamified a Highly Profitable Solo Business [Complete Playbook]
Summary and important notes: https://createandearn.com/sm Kevin Dowling's complete playbook to building a successful coaching business for which clients pay him thousands. He gave it away here for free! Follow Kevin: https://www.linkedin.com/in/kevin-dowling-communication-coach/ Follow Fran: https://www.linkedin.com/in/francallado/
S1 · E40 · 27 Apr 2025 · 15 min
4 Easy Strategies to Grow Your Business with LinkedIn
Summary and Important Notes: https://createandearn.com/sm LinkedIn Attraction Tool: https://francallado.com/linkedin-las These are the 4 easiest strategies to use on LinkedIn to start signing clients as soon as next week and grow consistently. Follow Fran: https://linkedin.com/in/francallado Chapters 0:00 Intro 1:58 Method 1 7:04 Method 2 8:56 Method 3 10:58 Method 4 13:03 Algo Update
S1 · E39 · 20 Apr 2025 · 1 hr 1 min
The Unique Strategy that blew Nick Broekema past 70k Followers
Important notes: https://createandearn.com/sm From working with some of the biggest names on LinkedIn to growing his own following past 70,000 whilst building his LinkedIn coaching, in this episode, Nick reveals what he did and how he'd do it again. Follow Nick: https://www.linkedin.com/in/nbroekema/ Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado/ Chapters 00:00 Introduction and Overview of LinkedIn Marketing Mastery 02:40 Understanding Content Design on LinkedIn 04:57 The Importance of Visibility on LinkedIn 07:54 Convincing…
S1 · E38 · 13 Apr 2025 · 17 min
How to Sign Clients on LinkedIn Automatically: Proven 4-Step System
Notes and step-by-step breakdown: https://createandearn.com/sm We're breaking down the 4-step system on how to use your LinkedIn activity as an automated machine to sign clients. Follow Dana: https://linkedin.com/in/dana-daskalova Follow Fran: https://linkedin.com/in/francallado Chapters 00:00 Ineffective Lead Generation on LinkedIn 02:17 Case Study Breakdown: The Four Steps 04:34 Creating an Irresistible Lead Magnet 06:49 Building a Simple Landing Page 09:45 Automating the Follow-Up Sequence 12:18 Leveraging Your Email List for Sales 15:03 Expectations and Results from the System
6 Apr 2025 · 51 min
LinkedIn Video HACKS to Outshine Your Competition
Important notes and summary: https://createandearn.com/sm Will you fade into the AI oblivion if you don't start posting video? Danny DelVecchio seems to think that 95% of people will... Follow Danny: https://www.linkedin.com/in/dannydelvecchio/ Follow Fran: https://www.linkedin.com/in/francallado/ Chapters 00:00 Intro 00:55 The Rise of Video on LinkedIn 01:42 Video as a Revenue Generator 04:17 LinkedIn's Algorithm Changes 06:54 Getting Comfortable with Video 09:57 Creating Engaging Video Content 13:47 Tools for Video Creation and Editing 18:42 Repurposing Content from Video 23:08 Crafting…
30 Mar 2025 · 10 min
Linkedin Algorithm Updates 2025: Leverage them to Grow your Business!
Summary and important notes: https://createandearn.com/sm DM Strategy playbook: https://createandearn.com/dms There are only 3 things that are really worth doing for your business on LinkedIn in 2025. Let's find out what they are! Follow Dana: https://linkedin.com/in/dana-daskalova Follow Fran: https://linkedin.com/in/francallado Chapters 00:00 The Decline of LinkedIn Engagement 02:44 Strategies for Effective Lead Generation 05:08 Building Your Personal Brand on LinkedIn
23 Mar 2025 · 10 min
Why LinkedIn Cold Outreach FAILS to Generate Leads in 2025
Summary and important notes: https://createandearn.com/sm DM Strategy: https://createandearn.com/dms Why cold outreach is a great way to get your account banned or restricted, and what to do instead to get 1 out of every 5 people on a sales call. Follow Dana: https://linkedin.com/in/dana-daskalova Follow Fran: https://francallado.com/in/francallado Chapters 00:00 Intro 02:36 Why Cold Outreach isn't effective 04:59 LinkedIn's Unique Environment 06:41 There's still a way to do outreach... 08:44 What's next
S1 · E34 · 16 Mar 2025 · 39 min
The Future of B2B Lead Generation: LinkedIn Groups?
Important notes: https://createandearn.com/sm As organic reach decreases on LinkedIn, we explore the potential of groups as a solution with the owner of a group with 1.5M members. Correction of a number shared: Jackie's group is about to reach 100M impressions, not 1B. Follow Jackie: https://www.linkedin.com/in/domanus/ Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado Chapters 00:00 Intro 00:34 The Return of Live Interactions 02:38 Exploring LinkedIn Groups 05:26 The Impact of Group Engagement on Visibility 07:44 Networking and…
S1 · E33 · 9 Mar 2025 · 22 min
Sign Clients on LinkedIn using these 3 Proven Messages (DM Strategy)
The strategy to booking sales calls with your ideal client with a short DM conversation (3 to 5 messages).The most valuable tips from this and other episodes here: createandearn.com/smDownload the DM Strategy: createandearn.com/dmFollow Dana: linkedin.com/in/dana-daskalovaFollow Fran: linkedin.com/in/francalladoChapters00:00 Introduction to LinkedIn Sales Strategies01:00 Common Mistakes in DM Outreach04:32 The Three-Step DM Process07:25 Identifying Your Ideal Client14:59 Crafting Effective Outreach Questions18:41 Building Rapport Before the Pitch
S1 · E32 · 2 Mar 2025 · 21 min
A New Method to Signing 60% Clients without Being Salesy (live call roleplay)
You don't need to be salesly to book a client - Let them sell themselves! Summary and Script: https://createandearn.com/sm Dana and Fran roleplay a sales conversation where the prospect sells themselves while explaining each part of this 4-step process.Follow Dana: linkedin.com/in/dana-daskalovaFollow Fran: linkedin.com/in/francallado
S1 · E31 · 23 Feb 2025 · 20 min
LinkedIn Algorithm Secrets The Gurus Won’t Tell You About
Want more views that lead to clients or customers on LinkedIn? Algorithms can be sneaky... We'll never fully understand them, but knowing how they work and why can help us distribute our content to more of the right people. Follow Dana: linkedin.com/in/dana-daskalova Follow Fran: linkedin.com/in/francallado 00:00 Understanding the LinkedIn Algorithm 05:01 Maximizing Impressions on LinkedIn 09:16 Engagement Strategies for LinkedIn 13:51 Creating Compelling Content 17:19 Identifying and Addressing Shadow Bans
S1 · E30 · 16 Feb 2025 · 21 min
Generate Leads on LinkedIn: This mainstream advice is keeping you stuck
Common LinkedIn advice will just keep you stuck! If you want to generate leads for your business, here's what to do! Grab the notes: https://linkedinmarketingmastery.substack.com/ DM Strategy: createandearn.com/dms Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado
S1 · E29 · 9 Feb 2025 · 31 min
Immediate and Automated Leads: Ultimate 2025 LinkedIn Business Guide
DM Strategy: https://createandearn.com/dms Workshop: https://createandearn.com/workshop Grab the notes: https://linkedinmarketingmastery.substack.com/ This is the only guide you'll ever need to scale your business using LinkedIn. We're giving you the step-by-step strategies to book clients immediately or automatically. Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado/
S1 · E28 · 2 Feb 2025 · 19 min
Personal Branding won't bring you Clients - This will...
Grab the notes: https://linkedinmarketingmastery.substack.com/ Don't fall for the lie of the personal branding! Most people selling personal branding are selling a pyramid scheme and don't understand much about business building. In this episode we'll show you the formula to build a profitable business while working on your personal branding. Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado/
S1 · E27 · 26 Jan 2025 · 53 min
65,000+ Followers & 6-fig Business: The Storytelling Formulas he used
Storytelling isn't the ability to tell a story… It's the framing of information in the easiest way for humans to consume! …and retain. Can you recall a social media post you read yesterday? How about the bedtime stories your mom read you as a kid? Stories are memorable. We're wired to connect with them. But how can storytelling help your business? Well, that's what Parker Worth will share with us this Friday. - How to use stories to sell - How anyone can write a story - How to use them on social media And more… Don't miss this one! Follow Parker: https://x.com/worth_parker…
20 Jan 2025 · 58 min
Linkedin Content Strategy to Skyrocket Your Business in 2025
Most founders think content is just noise. They believe their work should speak for itself. But without visibility, even the best offers go unnoticed. Here’s the truth: content isn’t about shouting into the void—it’s about building trust. Every post, every shared insight, is a chance to: Demonstrate expertise. Spark meaningful conversations. Stay top of mind with the right audience. I’ve seen founders go from invisible to indispensable by showing up consistently. People trust what they see often. Content isn’t just marketing—it’s a bridge to those who need your help most. Trust builds…
S1 · E25 · 12 Jan 2025 · 11 min
The Automated LinkedIn Lead Generation Machine
There are many ways to generate leads on LinkedIn... But none as efficient as turning your posts into automated lead generation machines! Mentioned in the video: https://createandearn.com/60leads Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado/
S1 · E24 · 5 Jan 2025 · 19 min
3 LinkedIn Myths that'll DESTROY Your Business - and how to avoid them
Listening to all the generic advice on LinkedIn will get you generic results, at best! In this episode, Dana and Fran discuss some of the most dangerous advice being spread on LinkedIn. Tune in to avoid some major pitfalls! https://linkedin.com/in/dana-daskalova https://linkedin.com/in/francallado
29 Dec 2024 · 25 min
How to create LinkedIn Content that Generates Leads
How can you generate leads and book clients through the content you're creating on LinkedIn? When you understand the basics, it becomes easy. It’s an easy process once you understand the basics. Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado
S1 · E22 · 22 Dec 2024 · 54 min
Business vs Personal Branding: The Forgotten Secrets
The most misunderstood concept on LinkedIn Everyone keeps talking about it, but few really understand it. Branding. Everyone is a branding expert now. - Ghostwriters… - Designers… - SMMs… But what do you get? Well, your brand is definitely being built. But is it: - attracting the right people? - repelling the wrong ones? - getting you paid your worth? If you can't answer these questions, you still don't understand the science behind branding… I know I don't. I had many questions about the hidden psychology of branding. And there was no one better than Jason Dellatolla to answer them. → A…
S1 · E21 · 15 Dec 2024 · 59 min
5Xed his Client's Revenue with these Business Mindset Hacks
Your most powerful asset in business… Some will say that it's: - Your content - Your network - Your personal brand - Your marketing strategy - You name it... In reality, there's one that will rule them all. And no one can argue against… → Your mindset. I've started businesses with all the right strategies, knowledge, and tools, and failed big time. Because I had the wrong mindset. But Dan Bentley is a magician who can give you the tools to immediately tune in to a winning mindset. He's had clients 5x their revenue with a few tweaks to their mindset. Follow Dan:…
S1 · E20 · 1 Dec 2024 · 1 hr 11 min
Content Masterclass with a LinkedIn Ghostwriter for 7-fig CEOs
There’s no magic content on LinkedIn! You might not want to read this but… You’ll never create content that will: - Make you go viral - Get you leads and sales - Build your personal brand - Get you to 100k followers in no time Not all 4 simultaneously at least. What you can do is understand: 1. what the platform rewards 2. how to touch your ICP’s wounds 3. make them feel like they need your help With the above 3, you can craft a strategy that will grow your brand and make sales consistently. And we know just the right person to show you how this is done. Alex Renner will join us live in less…
S1 · E19 · 24 Nov 2024 · 58 min
B2B Podcasting + LinkedIn = THE Marketing Formula for 2025
Focusing on LinkedIn alone is dangerous! LinkedIn is a great distribution platform… And undoubtedly the best for networking. What you’ll struggle to do with LinkedIn posts alone is move prospects down the funnel. In other words, getting people to trust you enough to hire you or buy from you just by reading a few short sentences from you every now and again… (Because no one reads your posts every day.) …that’ll take forever in the real world. Even though it doesn’t sound that way from the gurus’ posts… Is there a way to get inbound leads faster? There is. Strategically adding other platforms…
17 Nov 2024 · 55 min
LinkedIn Lead Generation: Inbound vs Outbound
What's the best way to get leads for your business? LinkedIn is probably THE best platform to find clients. More so if you're in B2B. But what's the quickest way to fill your pipeline? How can you get your first client? What if you're ready to scale? What makes more sense for your business, outreach or inbound? Or maybe a mix of both...It depends of the resources available to you, what your goals are, and where you business is at the moment. This episode of The LinkedIn Marketing Mastery will give you all the answers... The most efficient tactics to employ to: - Get your first client - Get…
S1 · E17 · 10 Nov 2024 · 1 hr 2 min
Digital Marketing Myths Exposed by a REAL Marketer! | Ep.17 - Lewis Kemp
Everyone's selling you marketing services, but real marketing isn't done in a void “You're building your personal brand” Personal brands don't pay the bills! Nor any branding efforts for that matter. And businesses that can't pay the bills don't last long. Don't get me wrong, you should be building your personal brand as the voice of your business. But don't do it in a void. Make sure that your branding efforts aren't getting in the way of business growth. Real marketing has: → Goals to grow the business’ profit → Measurable KPIs to assess → A positive ROI And you can do all this while…

About LinkedIn Marketing Mastery

LinkedIn Marketing Mastery is a English business podcast from Create and Earn - The Creator's Hub. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Create and Earn - The Creator's Hub
Language: English
Category: Business
New episodes: Weekly
Typical length: 46 min
Latest episode: 11 Feb 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1795745419
Rights: Create and Earn - The Creator's Hub

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