LinkedIn Algorithm Secrets The Gurus Won’t Tell You About

More from LinkedIn Marketing Mastery All episodes →

1. 

   30 Mar 2025 · 10 min

   Linkedin Algorithm Updates 2025: Leverage them to Grow your Business!

   Summary and important notes: https://createandearn.com/sm DM Strategy playbook: https://createandearn.com/dms There are only 3 things that are really worth doing for your business on LinkedIn in 2025. Let's find out what they are! Follow Dana: https://linkedin.com/in/dana-daskalova Follow Fran: https://linkedin.com/in/francallado Chapters 00:00 The Decline of LinkedIn Engagement 02:44 Strategies for Effective Lead Generation 05:08 Building Your Personal Brand on LinkedIn

2. 

   23 Mar 2025 · 10 min

   Why LinkedIn Cold Outreach FAILS to Generate Leads in 2025

   Summary and important notes: https://createandearn.com/sm DM Strategy: https://createandearn.com/dms Why cold outreach is a great way to get your account banned or restricted, and what to do instead to get 1 out of every 5 people on a sales call. Follow Dana: https://linkedin.com/in/dana-daskalova Follow Fran: https://francallado.com/in/francallado Chapters 00:00 Intro 02:36 Why Cold Outreach isn't effective 04:59 LinkedIn's Unique Environment 06:41 There's still a way to do outreach... 08:44 What's next

3. 

   S1 · E34 · 16 Mar 2025 · 39 min

   The Future of B2B Lead Generation: LinkedIn Groups?

   Important notes: https://createandearn.com/sm As organic reach decreases on LinkedIn, we explore the potential of groups as a solution with the owner of a group with 1.5M members. Correction of a number shared: Jackie's group is about to reach 100M impressions, not 1B. Follow Jackie: https://www.linkedin.com/in/domanus/ Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado Chapters 00:00 Intro 00:34 The Return of Live Interactions 02:38 Exploring LinkedIn Groups 05:26 The Impact of Group Engagement on Visibility 07:44 Networking and…

4. 

   S1 · E33 · 9 Mar 2025 · 22 min

   Sign Clients on LinkedIn using these 3 Proven Messages (DM Strategy)

   The strategy to booking sales calls with your ideal client with a short DM conversation (3 to 5 messages).The most valuable tips from this and other episodes here: createandearn.com/smDownload the DM Strategy: createandearn.com/dmFollow Dana: linkedin.com/in/dana-daskalovaFollow Fran: linkedin.com/in/francalladoChapters00:00 Introduction to LinkedIn Sales Strategies01:00 Common Mistakes in DM Outreach04:32 The Three-Step DM Process07:25 Identifying Your Ideal Client14:59 Crafting Effective Outreach Questions18:41 Building Rapport Before the Pitch

5. 

   S1 · E32 · 2 Mar 2025 · 21 min

   A New Method to Signing 60% Clients without Being Salesy (live call roleplay)

   You don't need to be salesly to book a client - Let them sell themselves! Summary and Script: https://createandearn.com/sm Dana and Fran roleplay a sales conversation where the prospect sells themselves while explaining each part of this 4-step process.Follow Dana: linkedin.com/in/dana-daskalovaFollow Fran: linkedin.com/in/francallado

6. 

   S1 · E30 · 16 Feb 2025 · 21 min

   Generate Leads on LinkedIn: This mainstream advice is keeping you stuck

   Common LinkedIn advice will just keep you stuck! If you want to generate leads for your business, here's what to do! Grab the notes: https://linkedinmarketingmastery.substack.com/ DM Strategy: createandearn.com/dms Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado

7. 

   S1 · E29 · 9 Feb 2025 · 31 min

   Immediate and Automated Leads: Ultimate 2025 LinkedIn Business Guide

   DM Strategy: https://createandearn.com/dms Workshop: https://createandearn.com/workshop Grab the notes: https://linkedinmarketingmastery.substack.com/ This is the only guide you'll ever need to scale your business using LinkedIn. We're giving you the step-by-step strategies to book clients immediately or automatically. Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado/

8. 

   S1 · E28 · 2 Feb 2025 · 19 min

   Personal Branding won't bring you Clients - This will...

   Grab the notes: https://linkedinmarketingmastery.substack.com/ Don't fall for the lie of the personal branding! Most people selling personal branding are selling a pyramid scheme and don't understand much about business building. In this episode we'll show you the formula to build a profitable business while working on your personal branding. Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado/

9. 

   S1 · E27 · 26 Jan 2025 · 53 min

   65,000+ Followers & 6-fig Business: The Storytelling Formulas he used

   Storytelling isn't the ability to tell a story… It's the framing of information in the easiest way for humans to consume! …and retain. Can you recall a social media post you read yesterday? How about the bedtime stories your mom read you as a kid? Stories are memorable. We're wired to connect with them. But how can storytelling help your business? Well, that's what Parker Worth will share with us this Friday. - How to use stories to sell - How anyone can write a story - How to use them on social media And more… Don't miss this one! Follow Parker: https://x.com/worth_parker…

10. 

    20 Jan 2025 · 58 min

    Linkedin Content Strategy to Skyrocket Your Business in 2025

    Most founders think content is just noise. They believe their work should speak for itself. But without visibility, even the best offers go unnoticed. Here’s the truth: content isn’t about shouting into the void—it’s about building trust. Every post, every shared insight, is a chance to: Demonstrate expertise. Spark meaningful conversations. Stay top of mind with the right audience. I’ve seen founders go from invisible to indispensable by showing up consistently. People trust what they see often. Content isn’t just marketing—it’s a bridge to those who need your help most. Trust builds…