كيف تبني براند مصري بملامح جيل جديد؟ - #061

19 Jun 2025 · 1 hr 5 min

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In this episode, we sit down with Amr Kawashti, Co-Founder and Managing Partner of In Your Shoe. In Your Shoe is one of the most unique and recognizable fashion brands to come out of Egypt in recent years. Amr walks us through the brand’s early journey. From placing his first-ever online order for socks, to launching their first product with no background in fashion, manufacturing, or e-commerce, and watching it fail completely.We talk about the challenges of convincing local factories to work with them, how they introduced the concept of an online-first brand to Egyptian consumers, and the…

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Moghamra مغامرة

Moghamra Studios · Tech & Science · Arabic

The voice of the MENA startup ecosystem. A MENA focused podcast featuring in-depth conversations with startups, entrepreneurs and VCs.

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