Chapter 9: The Game

0:03Speaker 1:I'm a freak like everybody else. I like to watch people fuck. Sometimes it's funny to watch the dialogue.

0:12Speaker 2:Sometimes it's just like, yeah, I want to whack off and pop into porno.

0:18Speaker 1:Kid rock.

0:21Speaker 3:We watch all kinds of pornos on the tour bus. I really honestly enjoy masturbation and orgasms, and Corno helps me to achieve that. Mark Hoppus Blink one two.

0:38Speaker 4:Fuck it.

0:39Speaker 5:I like porn.

0:40Speaker 6:I don't give a fuck. I got a huge ass collection about one hundred movies. I love fucking sex. I like raunchy porn. The nastier, the better. Cocksucker ones are fucking cool. Jonathan Davis Coorn.

0:56Speaker 7:I came up with the idea I really want to do an autobi biography. I have so many amazing stories, and actually, to tell you the truth, I have a lot of things that I need to get off my chest.

1:11Speaker 5:Jenna Jamison, Welcome to jenal World. Welcome back to General World. I'm your host, Molly Lambert. This is episode nine the Game. By the early two thousands, DVD sales have permanently outpaced videotapes and account for sixty five percent of total sales of porn films. One of the last videotapes Jenna ever helps sell is a two thousand and two tape called strippers Ball that he promotes with Dennis Rodman on Howard Stern's show. It's not a Jenna and Dennis Rodman sex tape.

2:07Speaker 5:It's a tape of house parties around the world that Rodman has thrown where female partygoers take their clothes off. Around the same time, Joe Francis's Girls Gone Wild tape franchise takes off via constant infomercials. It's not exactly porn, but it's not really mainstream content either. It's part of a new two thousands trend, extreme raunch culture. If porn has previously always just mirrored American culture back to itself, in the early two thousands, American culture is starting to mirror back porn. Performing sexuality for a camera is no longer just for actors. At the same time as American culture is undergoing a conservative backlash post nine to eleven, television, music, and pop culture are becoming increasingly sex s obsessed. In Hollywood, Larry Flint's Hustler Store creates a porn Walk of Fame to promote the adult industry whose biggest stars license signature sex toys cast from their own body parts that the Hustler store sells alongside t shirts and a juice bar.

3:17Speaker 5:Like the famous star's handprints in front of Man's Chinese Theater, Larry Flint has porn stars leave their handprints and signatures in concrete. Jenna is honored with a Hollywood Boulevard handprint ceremony in two thousand and three, just like the Chinese theater in tombs film Legends in concrete. It helps mythologize the industry and invites a possibility that some alien civilization will find Jenna's handprints and ask who was this ancient emperor.

3:49Speaker 8:This is a special day for us at Hustler Hollywood, inducting Jenna Jameson as our latest star for the Porn Walk of Fame. Larry Flint publisher.

4:02Speaker 7:I was talking to Larry Flint and he said, when you've been over to put your hands in the cement, make sure they get a really nice ash shot.

4:12Speaker 5:Club Jenna continues to grow its business. In two thousand and four, the company announces that Club Jenna has signed its first contract girl, a blonde, blue eyed starlet from Irvine named Crystal Steel, who bears an uncanny resemblance to Jenna. In two thousand and four, Janet Jackson and Justin Timberlake perform at the Super Bowl halftime show. After singing the lyric Gonna Have You Naked. By the end of this song, Justin rips off part of Janet's outfit to reveal her breast with a pasty sticker over her nipple. Later termed a wardrobe malfunction, the incident is called Nipplegate and sets off a big backlash to the raunchy porn influenced hypersexuality of the late nineties and early two thousands. The FCC finds CBS half a million bucks for showing Janet Jackson's partially covered titty on live television, citing the impact it could have on young minds, even though all babies ever have seen a breast or two. The media firestorm over the halftime show inspires three young computer engineers working at PayPal to conceptualize a video sharing website where clips like Nipplegate could instantly be spread online. Frustrated with these still

5:31Speaker 5:limited capacities of streaming video, they envision a new kind of website where users could upload video clips as long as thirty whole seconds. Jawad Kareem, Steve Chen, and Chad Hurley want their new video site to be similar to Hot or Not, a site where people upload pictures of themselves to be rated on a one to ten scale by strangers online. They call their new video clip site tune In Hookup. They post to Craigslist ads soliciting hot girls to post videos of themselves for one hundred dollars a pop to drive traffic and imply the hot girls are interested in hooking up with viewers. When they don't get a lot of replies, they pivot to anyone being able to upload any kind of videos. After raising cash with venture capital firms, tune In Hookup officially launches on Valentine's Day, two thousand and five under its new name YouTube.

6:30Speaker 5:The first video on YouTube is of Kareem at the San Diego Zoo titled Me at the Zoo. Facebook also first launches as a website to rate women by looks. This is because the tech bro brain believes that there's an algorithm that objectively determines attractiveness, while there are culturally motivated norms for appearance. The fun thing about sexual attraction in real life is that it's very subjective. Thinking that beauty is mathematically objective is also why tech dweebs are so susceptible to believing in stuff like eugenics. There's also a huge difference between seeing visual images online and meeting someone in real life. Factors like personality and pheromones matter too.

7:18Speaker 5:Attraction is about more than just looks. When YouTube launches, older media companies aren't sure what to make of it and don't believe it threatens their established model. But like the shift from film to video, the move from TV to the Internet allows fresh blood to get in the door before the media's old guard catches up. The first test balloon comes that December, when Saturday Night Live airs what they term a digital short. SNL writer Adam McKay sees which way the wind is blowing that internet video sites like YouTube are SNL's great hope for tapping into a new youth audience, away for the show's pre taped video bits to have a digital after life after airing on TV. The first SNL digital short is an absurdist sketch called Lettuce, where Will Forte and Andy Samberg discuss a friend's recent death while taking big bites out of a head of lettuce. It's cut from SNL before airing.

8:18Speaker 5:The second digital short is a comedy rap about two gentlemen having a genteel Sunday afternoon in gentrified post sex in the City, New York, called Lazy Sunday or the Chronicles of Narnia Rap. It airs in December of two thousand and five and is uploaded simultaneously by SNL onto the iTunes store to buy. Despite the official iTunes upload, Lazy Sunday is rapidly bootlegged and emailed among friends in horrendous quality, becoming one of the first documented viral video hits a bridge between old media and new. On YouTube, where it's posted illegally, Lazy Sunday is watched over five million times, making Saturday Night Live culturally relevant yet again, and boosting YouTube's web traffic that week by a record eighty three percent. By February of the next year, NBC Universal demands that YouTube take down all copyrighted SNL content, including Lazy Sunday, so that viewers will have to watch them on NBC's own official website instead, but it's already way too late. Lazy Sunday is a gleaming nugget that inspires a gold rush online. You can lay your stake for free investing, talent, and time, but as with any

9:40Speaker 5:gold rush, there's no guarantee of striking it rich. Going viral proves unpredictable, even for those with lots of resources. Lazy Sunday spawns a billion mining claims and a brief influx of comedy video sites dedicated entirely to trying to go viral online. What goes viral remains hard to predict, although certain viral trends recur, like joke songs and cute animal videos. Meanwhile, Jenna Jamison goes on a Howard Stern live broadcast from Las Vegas. She lounges on a bed with her mic in a leather miniskirt, a sleeveless white turtleneck with an American flag on it, and a leathern newsboy cap, alongside comedian Joe Rogan, the host of NBC's Fear Factor.

10:29Speaker 9:Joe Rogan, by the way, has thirty DVDs of Jenna Jamison.

10:32Speaker 10:At least I've masturbated to her a thousand times.

10:36Speaker 11:At least he's working on a pornostar fear factor.

10:40Speaker 10:If you refuse to take it in the face, you will be eliminated.

10:44Speaker 9:Joe, what are your three favorite Jenna movies? Your three favorite titles?

10:48Speaker 10:I don't even read anything on the box. I just popped that sucker in there.

10:53Speaker 9:My favorite Jenna Jameson movie is that first one where she's with.

10:56Speaker 10:That old guy up and Comers.

10:58Speaker 9:Yeah, that's my favorite because you look like you just want to die having sex with him, and yet you do it like a trooper.

11:04Speaker 7:I am a good actress.

11:06Speaker 10:Wicked Weapon, I'm having flashbacks.

11:08Speaker 9:Tell me the plot of Wicked Weapon.

11:10Speaker 10:She gets naked, she gives oral, she takes it in the face.

11:18Speaker 5:Annie Sprinkle is a first generation feminist porn star who has asked what she thinks about the mainstreaming of porn in the media over the decades she's been in the industry.

11:30Speaker 4:What do I think of today's Jenna Jamison's Well, they're better at business. They're making millions. That's a different kind of political power. Annie Sprinkle, porn star.

11:49Speaker 5:In two thousand and four, Howard Stern announces he will be leaving terrestrial radio for a new gig on serious satellite radio. Who offer him a five year, five hundred million dollar contract.

12:03Speaker 9:Am I bitter about the way regular radio is going out?

12:06Speaker 8:Not at all.

12:08Speaker 9:Nothing can break your heart when you hate him that much. Fuck him, Okay, I'm a little bitter. Howard Stern, radio host.

12:21Speaker 5:In the early two thousands. The publishing industry is also starting to collapse, although everyone in it remains in a deep denial about what is happening. The Internet is competing with books and magazines for attention spans and winning because it's free, which is cutting into traditional print ad revenue. Jenna is assigned a collaborator for her book, a writer named Neil Strauss, who becomes notable for co writing celebrity tell Alls. Neil Strauss is a pisces from Chicago who climbs the ranks of publishing as it is peaking. One final time, he moves to New York and edits for critical theory publishers semiotext. In publishing, like porn, there was once a well trod path into the industry. The way to break into publishing was through low level jobs like copy editing and fact checking. Strauss did both at the Village Voice, part of a then robust print economy where writers could learn the trade. Strauss moves up to the majors as a New York Times music critic and a contributing editor at Rolling Stone, where he writes profiles of a list cover stars like Madonna and Tom Cruise. Before the invention of social media, magazine cover stories allowed celebrities

13:37Speaker 5:to offer the public limited access to an allegedly candid and personal side of themselves. The magazines needed stars on the cover to sell magazines, and stars needed publicity when promoting their projects. In two thousand and one, Neil Strauss co writes a hit book with Motley Crue called The Dirt Confessions of the World's Most Notorious rock band, Motley Crue, who are by then far enough away from their eighties peak that they're willing to spill their crazy, groopy tales and drug stories for an audience of hair metal nostalgists.

14:10Speaker 5:Neil Strauss forms a narrative out of the crew's rambling stories. The centerpiece of the book, to me, is an anecdote about breakfast burritos.

14:22Speaker 12:We were always fucking other chicks at the studio and backstage. We take Tommy Lee's van to a restaurant called Noggles to buy these egg burritos then rub them on of crosses to cover the smell of the girls.

14:32Speaker 13:We just fucked, so I Dick's smell of eggs. We tell our girlfriends, Oh, we dropped the burritos in our laps. The girlfriends thought, we're a bunch of clumsy slubs. We never thought about going to the restroom and just washing our digs. Vince Neil Motley Crue.

14:50Speaker 5:I looked it up and Noggles is a fast food chain that still exists, founded fittingly enough by Dick Noggle, an original founder of local drive through Mexican Chaine Del Taco, my favorite fast food chain. The Dirt is published by Reagan Books, an imprint of HarperCollins Publishing that puts out a lot of blockbuster hit books in the early two thousands. The Reagan in Reagan Books is a controversial, high powered business woman named Judith Reagan. When Jenna World returns, Judith Reagan does battle with the press. Oh my god, welcome back to general World.

15:43Speaker 14:I'm an average American with a two minute attention spin Judith Reagan, publisher.

15:51Speaker 11:I swear you get in a cab with my sister and you're on the most frightening ride of your life. Maureen Reagan, Judith's sister.

16:04Speaker 5:Judith Reagan A LEO, is a New York publishing tycoon. A former tabloid writer turned editor, she ferried celebrity books into print like Drew Barrymore's Little Girl Lost and Howard Stern's Private Parts. She's given her own imprint at HarperCollins called Reagan Books, where she both cashes in on the celebrity industrial complex and puts out National Book Award nominees. Reagan is mega successful and mega controversial for her brash demeanor. By two thousand and four, Reagan Books dominates the New York Times bestseller list and generates eighty million dollars in profits a year. Judith Reagan also has a lot of haters who think her focus on celebrity shock and raunch is ruining the publishing world. Reagan doesn't give a fuck.

16:58Speaker 14:They're snobs.

17:01Speaker 5:Judith Reagan is such a figure of intrigue that in two thousand and four, Vanity Fair publishes a hit piece on her with quotes from former employees and ex boyfriends to paint Reagan as vain, power obsessed and competitive to a fault. It explains how she turned into the lydiatar of books in the blunt talking, compulsively workaholic environment of New York publishing in its final Golden era. Reagan's wild ambitiousness stems from her childhood and class issues. She comes from an East Coast middle class Catholic Irish Italian family.

17:39Speaker 5:Her mother often criticizes Judith and makes her feel inferior. In return, Reagan pulls pranks, like shaping her mashed potatoes into a penis. She attends Vasser on a scholarship and develops a deep resentment for the easy living, rich girls that she encounters there. Despite her avowed revulsion for the rich, she gets a rich boyfriend and they move into his parents' Central Park West apartment. After graduation, he gets a job in Boston and the couple relocates there together. Reagan gets a secretarial job at Harvard and sees a print ad scouting cub reporters for the tabloid The National Inquirer. Writing for The Inquirer, she meets Saudi Arabian arms dealer Odd non Koshogi, finance conman caa Asset, Berniekornfeld, and Ray Stark a Sleezebag sixty super producer known for casting Barbara Streisand in Funny Girl and making her a star. Streisand only recently outed Ray Stark as a creepy letch in her autobiography.

18:46Speaker 5:Reagan briefly works on the Heraldo Talk Show, then becomes a consultant at Simon and Schuster, where she brings her tabloid honed knack for spotting what salacious material will move the most product. She moves to Manhattan to start climbing the skyscraper of success.

19:06Speaker 15:She's the highest functioning deranged person I've ever known. Anonymous former friend of Judith Reagan.

19:14Speaker 14:I have the biggest cock in the building.

19:19Speaker 5:Just to note that some of these outrageous quotes from Judith Reagan are alleged. Reagan makes enemies who dislike her assertive, confrontational, interpersonal style, but she also works hard to land big fish. Coming to Madonna with an idea for a book of erotica, Madonna takes the idea but cuts out Judith Reagan, taking it to Warner Books instead. Judith is salty and says Madonna went back on their handshake deal.

19:50Speaker 14:Sleazy and stupid. I wouldn't have minded if she'd sent me a note, but she showed no graciousness, no manner.

20:02Speaker 5:Madonna's team says the erotica book was Madonna's own idea, conceived with her longtime collaborator, noted fashion photographer Stephen Miselle. The book, called Sex, is one hundred and twenty eight pages of thirty four year old pop superstar Madonna, often naked, with writing detailing her personal sexual fantasies. It was originally going to be titled X, but then Spike Lee released his nineteen ninety two Malcolm X biopic with an EX logo, and so Madonna changed the name of the book to Sex.

20:36Speaker 5:Despite critical panning and late night roasting of Madonna as a slutty narcissist, Sex is a huge bestseller. Critics say it resembles pornographic magazines like Penthouse and Hustler. Some people can't tell the difference between a naked woman who's objectified for male consumption and a naked woman displaying herself because she's super horny and in charge. Madonna's performance of sexuality is camp for dancers like Madonna, Janet Jackson, and Jenna Jamison.

21:11Speaker 5:The body is also an instrument for self expression and using it can be a way of claiming your personal sexual agency. This is called third wave or lipstick feminism, and it was huge in the nineties. Sure, sexual power only goes so far and can't compare to power conferred by money or privilege. Sure it runs out when you age out. And sure misogynists will never respect any woman who publicly takes her clothes off, But they don't respect women who keep their clothes on either, And also they can choke. Judith Reagan says she personally talked Howard Stern and Rush Limbaugh into writing best selling books. She calls Limbaugh a gentleman, Stern a maniac, and her self neutral.

22:01Speaker 14:My position is not to take a position. I sell books and allow people to have their say. It is not my job to censor Howard Stern, although I have to say it was very painful to sit there and deal with the fact that he had some nasty things to say about some of my friends.

22:22Speaker 5:In nineteen ninety four, Rupert Murdoch offers Reagan her own personal imprint, where she continues to put out successful books. She puts out a print ad that shows her lying sexily and bad in a towel, reading a book and staring down the camera with the tagline I love to read in bad.

22:41Speaker 14:I didn't come up the traditional way, but I paid my dues. I am a maverick, and people can't stand other people's success. How dare I appear to have it all? Believe me, it is just an appearance. I trade places with just about any At this point.

23:02Speaker 5:Judith Reagan is an equal opportunity opportunist. She publishes Michael Moore Sean Hannity, jingoistic post nine to eleven books praising the war on terror, sports tell alls by baseballs Jose Conseco and wrestler Mick Foley, and three separate true crime cash grabs about the Scott and Lacy Peterson case. Reagan branches into the newly booming field of reality television. She appears as a guest judge on Fox's The Swan, where female contestants get full plastic surgery makeovers then have a beauty contest, still the high water mark of dystopian reality TV.

23:43Speaker 5:She publishes a self help book based on The Swan called The Swan Curriculum Create a Spectacular New You with twelve life changing steps in twelve amazing weeks. There's buzz that Judith Reagan could bring her big persona to television full time, like Simon Cowell and Donald Trump.

24:04Speaker 16:Judith doesn't listen to anything or anybody. A man has a golden gut, she goes with her golden vagina jeff Stone brand identity designer.

24:17Speaker 5:Reagan's critics say she's a tyrant. Judith loves to quote her hero, General George Patten. In her home, she has an enormous painting of her namesake, the Old Testament heroine Judith who seduces and then beheads the general who laid waste to her city. So you can see why Judith Reagan sought out Jenna Jamison. They're both charismatic, aggressive, successful, some might say machiavellian women navigating a culture where aggression is championed in men and demonized in women. Judith Reagan's always be closing bit is a protective shell. When she's an Esquire's Women We Love column, she tells them about a male colleague who jerks off in his office with the door wide open as a display of his power and unfire ability, to demonstrate that she's not bothered. Judith Reagan takes one of the man Semen stained chairs as a trophy for her own office. In two thousand and one, there are rumors Judith as having an affair with married New York Police Commissioner Bernard Carrick, whose Reagan edited memoir is a nine to eleven era bestseller. They both deny it.

25:29Speaker 5:Bernard Carrick is eventually disgraced for, among other things, using an apartment to have sexual trysts outside of his marriage that was reserved for Ground zero workers. There are also rumors that Reagan uses her in with Bernard Carrick and the NYPD to have them run surveillance on and sometimes read her enemy's homes.

25:51Speaker 14:I don't publish pornography. I publish smart books about sex. A lot of people try to imitate what I do, but they don't do it well.

26:03Speaker 5:Now that sex talk is fully mainstreamed in culture. For, among other reasons, the Bill Clinton and Monica Lewinsky a fair scandal necessitating the description of a cigar being inserted into a woman's vagina, taken out and put in Bill Clinton's mouth, and then Bill Clinton says m tastes good. In The New York Times, Judith Reagan wants books to keep up Judith Reagan and her short attention span. No publishing is competing with the Internet now, and so books and magazines must try to adopt the Internet's qualities eye catching graphics, tawdriness, and immense speed. Reagan Books is known for its fast turnaround times, publishing books to cash in on current events. The company bleeds employees who quit over Reagan's managerial style. Few last longer than a year.

26:53Speaker 4:There.

26:54Speaker 5:Allegedly, Judith likes to call them cunts and gay slurs. She rules like a down through fear and intimidation. Judith tries to get a talk show slotted at Fox after our Senio leaves, and when she finds out she's not getting it, she allegedly screams at a Fox executive on the phone.

27:16Speaker 1:We all heard her screaming in her office.

27:19Speaker 17:You know why, because he has a small dick, and he's afraid I'm going to eat it, and then I'm going to eat his testicles. Then I'm going to eat into his body cavity. It was the most incredible thing I'd heard, But this was my first job out of college. I remember thinking, huh, maybe this is the way things are in media. Anonymous former Reagan Books employee.

27:43Speaker 5:Critics say Judith's issues as a boss include having no personal boundaries, obsessive competitiveness, and a constant need for praise. She takes full credit for successes that were brought in by her younger colleagues, like Rapper Eminem's book Ingrey Blonde.

28:01Speaker 8:She'd seem so normal at some points, then you know, the next minute she'd be screaming about the faggot mafia. Dana Isaacson, editor at Random House.

28:13Speaker 14:You either have it or you don't.

28:17Speaker 5:Allegedly, Reagan maintains an atmosphere of stress by pitting her employees against each other. She also allegedly brings sexuality into work in a way that her employees find uncomfortable, leaving topless photos of herself out on tables in the office and talking about her clet or being horny.

28:37Speaker 18:She's a bit of a loose cannon. Jane Friedman, CEO of HarperCollins.

28:44Speaker 14:If I had the job of CEO, I'd say Judith Reagan is the most talented person in the world of publishing. She's accomplished more than anybody else in the history of the industry, and we're lucky to have her.

29:00Speaker 5:Some employees experiences end with them leaving not only Reagan Books but New York and the publishing industry entirely. There's no denying the company is very successful monetarily. It's just that working there has a negative mental health trade off that many feel isn't worth it. But there's a possibility to move up the ranks very quickly at Reagan Books that there isn't at other old school publishing houses. And when Judith Reagan wants something, she gets it.

29:32Speaker 8:This is her secret. She creates chaos and she has never panicked herself, and then she rides her bulldozers over all the bodies and it allows her to do the things that other people have problems getting accomplished. It's very effective.

29:47Speaker 14:When you're a woman doing battle. Somehow, you're an aberration.

29:54Speaker 5:After Vanity Fair publishes their hit piece titled The Devil and Miss Reagan, Judith Reagan and does her own damage control in the Telegraph, curling up in a big cozy chair with a cup of herbal tea to emphasize how small and calm she is. Judith's own narrative is that she is a bootstrapping feminist media warrior whose path from a humble Massachusetts farm to the top floor penthouses of Manhattan should be spoken about purely in hushed tones of reverence and awe.

30:28Speaker 14:People hate taking orders from women. If I walked in here in an executive suit and was a man and taller and had a deeper voice, it would be a lot easier.

30:43Speaker 5:Reagan claims she's not the angriest woman in media, and so what if she is. It works for her male clients like Rush Limbaugh and Howard Stern. Her friends say there's a softer side to Judith Reagan she keeps hidden from the public. Even those who say she's bully at work, thinks she's a good mom to her two children. Her sister Maureen says there's a big difference between Judith, the corporate warrior and Judy, her sister.

31:13Speaker 11:It's like, there's Judith and there's Judy. I understand Judith and respect her and have the utmost respect for things she's accomplished.

31:23Speaker 5:But I prefer hanging out with Judy. Judith Reagan has a publishing white whale after losing out on Madonna's sex book and failing to secure Monica Lewinsky's tell All book about the Bill Clinton scandal. She is determined to have a big hit book about sex. She scouts Jenna Jamison to write a memoir about her life and career as a porn star, and recruits Neil Strauss to co write it. Reagan makes Neil Strauss an offer so good he quits The New York Times to focus on Jenna's book. When Jenna World returns, Neil Strauss plays the game, oh, welcome back to Jenna World.

32:28Speaker 7:Every article I read about the mainstreaming of porn declared that I was going to be the one to make the industry legitimate. But business was the last thing on my mind. My only ambition was to be the mother I never had.

32:46Speaker 5:Meanwhile, in Jena World, mainstream media is beckoning Jenna in with one hand and pushing her away with the other. She takes meetings in La with Hollywood production companies like Adam Sandler's Happy Madison, but the meetings never lead to any actual Hollywood acting work. Getting cast in private parts seems to have been a fluke. Jenna and her husband Jay have both been working so hard on Club Jenna that they never had a real wedding ceremony. After having the big, traditional wedding of her teenage dreams with her first husband, she wants something different for the second one.

33:24Speaker 5:Jenna in Jay's wedding is a small, intimate ceremony in the backyard of her and jays Scottsdale, Arizona compound. They honeymoon at the Ritz Carlton Hotel in glamorous, exotic Phoenix, Arizona. Jenna has climbed the porn ladder and then some. Now she has a new dream, motherhood, but first she has to write a book about how she got there with her co writer Neil Strauss.

33:55Speaker 7:I love what I do for a living. I'm also trying to change the way that Indue is run, which is mostly headed by men who don't take women seriously as business people. To change things for girls going into the industry. I have to continue. I want to continue.

34:15Speaker 5:Jenna Jamison's book is another huge blockbuster hit for Reagan Books. Her autobiography, How to Make Love Like a Porn Star A Cautionary Tale, is published August seventeenth, two thousand and four, and spends six weeks on the New York Times bestseller list. It brings Jenna up to a new even higher level of fame and respectability as a New York Times bestselling author. Thirty year old Jenna can now add best selling author to her long list of accomplishments. She celebrates by indulging in her last remaining vice, a Marlboro Lights cigarette. There are calls for her to write a follow up, but she needs to accumulate more life experiences to write about first.

35:01Speaker 7:I don't know if I can spit out another book.

35:08Speaker 19:It's not lying, it's flirting, Neil Strauss, writer.

35:17Speaker 5:After the success of The Dirt and How to Make Love Like a Porn Star, Neil Strauss can punch his own ticket anywhere in town. For his next book, Strauss decides to write a book about a Los Angeles subculture he's been exploring himself, the world of straight male pickup artists, where he has adopted his own pickup artist nickname Style. The godfather of modern day pickup artistry is a comedy writer turned sex guru named Ross Jeffries.

35:50Speaker 1:Is it fair that the good looking and rich guys should get all the beautiful women while you and I have to settle for the dogs? Are you any less deserving of complete sexual satisfaction than some pretty boy who was blessed by genetics and daddy's bank account. Why should you just meekly roll over and accept a situation that sucks, good, buddy, when you can be getting your share and then some. Ross Jeffries author.

36:16Speaker 5:Ross Jeffries' birth name is Paul Jeffrey Ross. His courses in speed seduction and other get laid quick techniques are allegedly the inspiration for the Frank TJ. Mackie character played by Tom Cruise in Paul Thomas Anderson's Magnolia. Jeffries is the author of mail order pamphlets with titles like the Slut Report, how to have Incredibly Beautiful Women eating out of the palm of your Hand, and how to find, seduce, and control the Women of your Dreams. He refers to himself as the chairman of the broads.

36:53Speaker 8:Rule one.

36:54Speaker 1:I make no excuses for my desires as a man, I make no excuses for myself. I moved through the world without apology.

37:05Speaker 5:The professors of pickup artistry have an audience of male paypigs with a fantasy about being able to seduce and fuck women who would normally be considered physically a way out of their league. These experts sell a fantasy that a man with no social or physical capital could trick hot women into having sex with him by cultivating a false warmth, affecting charisma, and learning to manipulate them through speech. The pickup advice includes hypnosis. One of Ross Jeffrey's crazier suggestions is sending a girl flowers from a secret admirer and then printing up a T shirt that says I am your secret admirer and showing up at her place of work wearing it. Jeffries also suggests hypnotic techniques that will make a woman get subconsciously horny, such as describing a beach to her and saying that the wind is blowing and the surf is pounding and the water is very wet. Now that's the deep end. A lot of ras Jeffrey's advice is honestly pretty sound, stuff like be friendly but not creepy to women, build your own self confidence, and keep personal boundaries. Picking people up is a numbers game, and he says you should expect that to find one

38:22Speaker 5:woman who responds positively to your flirting, you'll have to get rejected by ninety nine others. First, much of it is basic motivational speaker self help stuff like mirroring someone's tone and body language back to them or complementing a woman's clothing. His pickup artist acolytes, known as PUAs, operate on a belief that women are easy to manipulate. They all make the same fundamental mistake, the belief that attraction can be reduced down to mathematical formulas and that charisma can be taught. Pickup artist manuals are filled with terminology like bird dog, which is picking up a girl who's with a man already, and AFC, which stands for average frustrated chump. Now, even Ross Jeffries says a life spent endlessly chasing sex without experiencing emotional intimacy is empty, but Jeffries and his followers sell their pickup artist programs as dangerous, secret, life altering dark magic.

39:26Speaker 19:If there was anything I learned, it's that the man never chooses the woman. All he can do is give her an opportunity to choose him.

39:39Speaker 5:In two thousand and five, Neil Strauss releases his book on the subject, titled The Game, Penetrating the Secret Society of Pickup Artists. He introduces his readers to guys with nicknames like Mystery Playboy and Tyler Dirdan, who I think misunderstood that Fight Club is about gay sex. The first edition of the game is bound in imitation black leather with a red satin bookmark ribbon to mimic the copies of the Bible you find in hotel room drawers. The La based pickup artists of the game are ridiculous characters.

40:14Speaker 5:They have a bachelor pad house called Project Hollywood. There's a long history in La of creepy older man using a cool, fancy house as bait, most famously the Playboy Mansion. The pickup artist, known as Mysteries most famous piece of advice is that you should wear a big stupid looking hat to spark conversations about it and to prove his point, he always wears a big stupid looking hat. He refers to pick up artistry as the Venusian Arts in his own book, The Mystery Method, How to Get Beautiful Women into Bed.

40:51Speaker 10:May the Venusian Arts enricher life, not define it, Mystery pickup Artist.

41:00Speaker 19:People in this world are not closers. They don't finish what they start. They don't live with a dream. They sabotage their own progress because they're afraid they won't find what they seek.

41:15Speaker 5:The game and the pickup artist culture it depicts are part of a larger misogynist backlash to rising levels of social, sexual, and workplace equality for women. Seduction theory is explicitly geared towards average or unattractive men looking to bag a lot of stereotypically hot women. To make hot women seem less scary, they are treated as a numerically gradable commodity. Women are products to be sexually consumed, disposed of, and replaced with a newer product. Instead of seeking emotional connection through sex, the game is explicitly about using sex purely to seek ego gratification for oneself. Catching feelings is avoid because that puts the ego at risk. However, in real life, women are different from each other. They have personalities. You might like one woman more than another, even though she's not your stated physical type. Misogyny sells a lie that straight men are less emotional than women, when really they're just socialized into emotional repression. Because suppressing empathy and men helps draft them into combat. They want men to be emotionally numb so they can go kill people, and imperialism can

42:31Speaker 5:profit from it. The gamification of sex and dating thrives with both sexes. There's stuff that's exactly like the game but tailored to straight women, like The Rules, a popular nineties book that laid out retrostyle dating rules for women like don't call him and don't chase him. All this stuff has moved online into a subculture called the dark Feminine that is about gold digging and catching a tall, handsome race which quote high value man. The idea is that if men are going to treat women like commodified objects, you just have to treat them like commodified objects right back.

43:11Speaker 5:Reducing sex to a set of rules is appealing because it offers a false sense of mastery over desire. But it doesn't work because desire isn't mathematical and feelings are irrational.

43:27Speaker 19:Love is a velvet prison.

43:31Speaker 5:The game ends with Neil Strauss not condemning pickup artists, but admitting that their lives are pretty shallow and that treating seduction as a game can backfire. Hedonism can become an endless, insatiable loop that makes a carrying, stable relationship seem exotic in comparison.

43:51Speaker 19:Every woman I met seemed disposable and replaceable. I was experiencing seducer's paradox. The better a seducer I became, the less I loved women. Success was no longer defined by getting laid or finding a girlfriend, but by how well I performed.

44:11Speaker 8:The book.

44:12Speaker 5:The Game is a huge hit that segues into the two thousand start of an online manisphere where men offer up these alleged cheat codes to sex and prey on heterosexual male insecurities with sketchy advice about how to become a cartoonishly dominating steak eating alpha male.

44:31Speaker 19:A lot of guys are very intimidated by an attractive woman, and they dehumanize her because our culture perceives beautiful women as commodities. But I think if you're able to walk up to a person and get to know them, and you see their flaws and their impurities and realize that they're like you, then you can humanize them again.

44:56Speaker 5:Despite her critics, Judith Reagan is ultimately the un doing of her own empire. In two thousand and six, Reagan makes a book deal that will prove too sensationalistic, too lurid, too gross, really even for trash hungry Americans. She announces Reagan Books will publish a tell all by O. J. Simpson titled If I Did It, where OJ will theorize about how the murder of his ex wife Nicole Brown and her friend Ronald Goldman might have happened hypothetically. It is to be released alongside a two hours sweeps week O J. Simpson interview special called O J. Simpson If I Did It? On Fox that is basically an infomercial for the book.

45:42Speaker 14:I made the decision to publish this book and to sit face to face with the killer because I wanted him and the men who broke my heart and your hearts to tell the truth, to confess their sins, to do penance, and to amend their life lives.

46:03Speaker 5:The public outcry is immediate. This is a bridge too far from taste for anyone. TV advertisers Balk and ten Fox affiliates say they'll refuse to air the special. People are openly horrified at the prospect of selling a book that hypothetically confesses to a murder that Simpson has been let off for. Just because you can publish something doesn't mean you should. It feels like spitting on the graves of the murder victims, with even more publicity for OJ Simpson, whose fame and money helped him get off in court, in tandem with the post LA riots backlash to the relentless anti black racism of the LA police and sheriff's departments.

46:45Speaker 5:Certainly there's still a reckoning to be had with OJ Simpson and what his notoriety says about American society. But maybe OJ Simpson is not the person who should get to reckon with it.

46:57Speaker 2:Free speech is one of our basic value. But I have to say that this book deals with some other values of mind which are in conflict with that. Russ Lawrence, president of the American Booksellers Association.

47:12Speaker 5:Harper Collins, withdraws the existing copies of If I Did It and shreds them, promising not to print any more copies of the book. Judith Reagan publishes a statement defending the book in The New York Times called Why I Did It in November of two thousand and six. Her op ed is.

47:32Speaker 14:Uh, like Nicole Brown, I believed with all my heart and then I got punched in the face.

47:44Speaker 5:Judith Reagan's op ed tries to make an argument that releasing the If I Did It. Book is about protecting abuse survivors like herself, not exploiting a gruesome double murder. Reagan tells the story of her own physical abuse at the of her own handsome, charming, rich, abusive access. She doesn't understand why everyone is so mad at her when Katie Kuric has already interviewed O. J. Simpson on television on Primetime no Less.

48:14Speaker 14:To publish does not mean to endorse, It means to make public. If you doubt that, as the mainstream publishers who keep Adolf Hitler's mind comp in print to this day, they are likely to say that there is a historical value in publishing such material so that the public can read and judge for themselves the thoughts and attempt at defenses of an indefensible man. There is historical value in such work. There is value for law enforcement, for students of psychology, for anyone who wants to gain insight into the mind of a sociopath.

48:56Speaker 5:According to Judith Reagan, she wants readers to learn learn how OJ Simpson thinks in his own words, because she wants to understand how abusers behave. She claims that OJ himself cannot legally profit off the book, and that she was told the money would go only to his kids.

49:16Speaker 1:Murders don't usually involve a nod in a wink David Rosenthal, Simon and Schuster.

49:23Speaker 5:But it's revealed that OJ got at least a million dollar advance for If I did It. Fred Goldman, father of victim Ron Goldman, sues OJ for fraud, saying the book deal is a workaround for Simpson to profit without paying the Goldman family the nineteen million dollars he owes them. Fred Goldman accuses OJ of establishing shell corporations to get paid under the table and moving to Florida to avoid seizure of his major assets like properties. How can OJ be doing penance with a press tour when he still hasn't paid the Goldman family and is avoiding real culplate ability.

50:02Speaker 20:How else can it be said he has a significant judgment against him, He's made every effort to avoid that judgment, and as far as we're concerned, he's doing it in a manner that's clearly fraudulent. Fred Goldman, Ron Goldman's father.

50:22Speaker 5:In Judith Reagan's telling, she just wants OJ Simpson to confess and apologize. Her attempt to frame the OJ confession book as not just technically legal but altruistic backfires spectacularly. For the first time in decades, nobody is buying what Judith Reagan is selling.

50:45Speaker 15:Judith played the damsel in distress, and Rupert liked that very much. But of course he's no fool. He knew what she could do for him.

50:55Speaker 21:I and Senior management agree with the American public that this was an considered project. We are sorry for any pain this has caused the families of Ron Goldman and Nicole Brown Simpson, Rupert Murdoch.

51:12Speaker 19:They finally convicted John Gotti, and they finally took a book away from Judith Reagan.

51:18Speaker 10:Anonymous HarperCollins executive.

51:22Speaker 5:Judith Reagan is fired from HarperCollins not over the OJ book, which her boss, Rupert Murdoch allegedly directly approved before the backlash, but for allegedly making antisemitic comments. There is gossip that Judith Reagan called HarperCollins a Jewish cabal trying to take her down. She sues Rupert Murdoch's News Corps for one hundred million in a defamation suit, and News Corps settles and says they may have made up the anti semitic remarks thing. Reagan embarks on a media tour over her firing.

51:56Speaker 5:She tries to frame publishing If I Did It as a free speech issue. She decries her enemies as sexists, saying back sobers at HarperCollins are out to get her, but her penchant for getting media attention has become a liability, and so Judith Reagan, who pulled herself up from a Massachusetts farm to the top of Manhattan, is officially fired from HarperCollins on December seventeenth, two thousand and six, the night of the annual News Corp Christmas Party. Eventually, the Goldman family gets the prophet rights too.

52:31Speaker 18:If I Did It, Judith Reagan's employment with HarperCollins has been terminated, effective immediately.

52:40Speaker 14:Everyone in this place is a pussy but me.

52:47Speaker 5:Jenna's book, however, is a huge bestseller, selling one hundred and fifty thousand copies in its first month and going through six printings. At thirty years old, Jenna Jamison is now the most famous and successful porn star in the history of the adult industry. Club Jenna's follow up to Brionna Loves Jenna stars a porn star named Bella Donna, a brunette goth girl who's part of the burgeoning all porn scene. Bella Loves Jenna is a full on horror movie which cashes in on the concurrent trend in horror for what's called torture porn or goreno, which fetishizes the gory killing scenes in nightmarish detail. Bella Loves Jenna becomes the biggest selling porn title of all time.

53:36Speaker 7:It's weird because my life at the end of How to Make Love Like a Porn Star, you thought it was a fairy tale ending, and my life started over again. It was so weird.

53:50Speaker 5:It seems like nothing will stop Jenna and the porn industry from making more money forever. From here on out, everything is blue, cloudless skies and smooth sailing right right. But on the horizon, a big storm is coming that will forever change the adult business, and the clouds are moving in fast. Next time on Jenna World, episode nine and a half, Moms, I'd like to film the history of popular sex comedies from Fanny Hill to Porky's and American Pie invents milf Porn. Jenna World is an iHeartRadio production Executive produced by Anna Hosnier and Becca Ramos, supervising, produced by Bay Wing, Produced by Victor Wright, script editing by Jonathan Mills, engineered by Graham Gibson, and edited by Rory Gagan. Today's episode of Jenna World featured Mo Fry, Pa Sick as Judith Reagan, Laurence ser Video as Jenna Jamison, Miles Gray as Kid Rock, Jack O'Brien as Mark Hoppis, Will Menaker as Jonathan Davis, Justin Hans as Larry Flint, James Austin Johnson as Howard Stern, Doug Lessen Hopp as Joe Rogan, Grace Freud as Any Sprinkle, Angel Carreras as Vince Neil, Audrey Kaufman as Maureen Reagan, Lulu White as

55:35Speaker 5:anonymous former friend of Judith Reagan, Mike Carlson as Jeff Stone, Mort Burke as anonymous former Reagan Books employee, Brad Evans as Dana Isaacson, Anita Flores as Jane Friedman, Paul Dautchney as Ross Jeffries, Brian Moses as Neil Strauss, Sam Wiles as Mystery, Chris Wade as Russ Lawrence a Mere Show Create as anonymous HarperCollins executive, Blake Wexler as David Rosenthal, Ben Bolin as Fred Goldman, and Grant Creator as Rupert Murdoch.

56:12Speaker 3:Oh my god, honey,