13 Sep 2026 · 57 min
#75 LinkedIn Strategy, Podcast Guesting, and the Metrics Nobody Tells You — with Sam Swirsky
In this episode, Roy sits down with Sam Swirsky, known online as ”The Mayor of LinkedIn” and founder of Hilltop Media Partners. Sam shares the inside story of landing his role at Alex Hormozi’s Acquisition.com — including the twist that he originally posted the job for his own connections before applying and beating them all to it — and reflects on what it was genuinely like working alongside Alex day to day. They dig deep into practical LinkedIn strategy: why engagement matters more than the algorithm boost, why ”instruction-based” posts outperform opinion posts, the two ways content should…











