Episode notes
This week, Aimee talks about launching the new Chic collection, and how it represents Odd Muse's mission to elevate and diversify its product offering. What's keeping Aimee pretty: Cream Luxe Blush by Sculpted by Aimee | https://go.shopmy.us/p-80112646 'In the Beauty Seat' Interview | https://www.youtube.com/watch?v=kWsmfYtVHdg Pretty Busy, Lately | https://aimeesmalex.substack.com/ Pretty Busy IG | https://www.instagram.com/prettybusypod/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Podcast
Pretty Busy
PodMuse · Arts & Books · English
A podcast by founder of Odd Muse London, Aimee Smale.
More from Pretty Busy All episodes →
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22 Sep 2026 · 41 min
Episode 14: Isobel Lorna Launches Agende
This week, influencer and new founder Isobel Lorna joins the pod to spill all the tea on her new brand Agende, and its successful first three weeks as the internet's favourite new planner! Pretty Busy, Lately | Substack https://aimeesmalex.substack.com/ Pretty Buys IG | Learn more about your ad choices. Visit megaphone.fm/adchoices
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15 Sep 2026 · 37 min
Pretty Busy Goes Away
In this week's vlog, Aimee takes you along on her trip to the Atlantis with Josh, and the carpet at the premiere of Mobland. Learn more about your ad choices. Visit megaphone.fm/adchoices
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8 Sep 2026 · 59 min
Episode 13: The Road to £100 Million
Aimee shares insights into how Odd Muse plans to reach £100 million over the next few years without outside investment through community and product innovation. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 Sep 2026 · 44 min
Episode 12: WTF Is Made In China?
Last week you got the vlog, this week you get the pod episode! Aimee reflects on her busy week in China and talks about how to choose your manufacturers wisely when starting and growing your business. Learn more about your ad choices. Visit megaphone.fm/adchoices
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25 Aug 2026 · 45 min
My Trip To China
Aimee brings you a vlog from her trip to China last week, where she visited the Odd Muse office. You can expect to see behind the scenes of an Odd Muse collection launch, the process of approving designs, and even the exciting annual shopping trip! Pretty Busy, Lately | Substack https://aimeesmalex.substack.com/Pretty Busy IG | https://www.instagram.com/prettybusypod/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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11 Aug 2026 · 27 min
Episode 10: Around the world and back again
This week, Aimee brings you a solo episode about ticking off bucket list items, opening up as a guest on her dream podcast, and finally starting to think about wedding planning. Pretty Busy, Lately | Substack https://aimeesmalex.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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29 Jul 2026 · 53 min
Episode 9: The Farron Clark Effect
This week Aimee sits down social media rising star and personal branding expert Farron Clark. Farron is the online big sister who will go into an important meeting and then tell us all about it. Aimee and Farron discuss the 'Farron Clark Effect' and leaving an 9 to 5 to become a full time influencer. Learn more about your ad choices. Visit megaphone.fm/adchoices
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21 Jul 2026 · 29 min
Episode 8: What If I Started Again?
This week Aimee sits down for a solo episode to talk about how starting a business would look today, 6 years on from staring Odd Muse. Learn more about your ad choices. Visit megaphone.fm/adchoices
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14 Jul 2026 · 47 min
Episode 7: The New Era with Ben and Joe Gallagher
This week, Aimee sits down with Ben and Joe Gallagher, the founders of Luxe Collective, to speak about their new venture since being acquired by pre-owned luxury retail giant Fashionphile. Learn more about your ad choices. Visit megaphone.fm/adchoices
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7 Jul 2026 · 30 min
Episode 6: Aimee in Paris
This week, Aimee brings you a solo episode reflecting on her trip to Paris with Isobel, as well as attending the Cannes Lions Festival for the first time. Learn more about your ad choices. Visit megaphone.fm/adchoices
