Podcast · Arts & Books
by PodMuse · English · Arts & Books
A podcast by founder of Odd Muse London, Aimee Smale.
13 Oct 2026 · 42 minNew
On this week's solo episode, Aimee shares all the details on Odd Muse's plan for brand expansion the US - because Aimee believes that if you crack America, you crack the world! Pretty Busy, Lately | https://aimeesmalex.substack.com/ @prettybusypod | Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices
6 Oct 2026 · 40 min
This week, Aimee's friend Lorna Luxe joins Pretty Busy to talk all things content creation, community, and the power of influencing. Pretty Busy, Lately | https://aimeesmalex.substack.com/ Instagram: @prettybusypod @aimeesmalex @lorna Learn more about your ad choices. Visit megaphone.fm/adchoices
29 Sep 2026 · 30 min
On today's solo episode, Aimee talks about the highs and lows of hiring as a business owner scaling from a startup to a global brand. Keeping pretty with the YSL Loveshine Lip Plumping Oil: https://go.shopmy.us/p-90269178 Keeping busy: Pretty Busy, Lately | Substack https://aimeesmalex.substack.com/ @prettybusypod | Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices
22 Sep 2026 · 41 min
This week, influencer and new founder Isobel Lorna joins the pod to spill all the tea on her new brand Agende, and its successful first three weeks as the internet's favourite new planner! Pretty Busy, Lately | Substack https://aimeesmalex.substack.com/ Pretty Buys IG | Learn more about your ad choices. Visit megaphone.fm/adchoices
15 Sep 2026 · 37 min
In this week's vlog, Aimee takes you along on her trip to the Atlantis with Josh, and the carpet at the premiere of Mobland. Learn more about your ad choices. Visit megaphone.fm/adchoices
8 Sep 2026 · 59 min
Aimee shares insights into how Odd Muse plans to reach £100 million over the next few years without outside investment through community and product innovation. Learn more about your ad choices. Visit megaphone.fm/adchoices
1 Sep 2026 · 44 min
Last week you got the vlog, this week you get the pod episode! Aimee reflects on her busy week in China and talks about how to choose your manufacturers wisely when starting and growing your business. Learn more about your ad choices. Visit megaphone.fm/adchoices
25 Aug 2026 · 45 min
Aimee brings you a vlog from her trip to China last week, where she visited the Odd Muse office. You can expect to see behind the scenes of an Odd Muse collection launch, the process of approving designs, and even the exciting annual shopping trip! Pretty Busy, Lately | Substack https://aimeesmalex.substack.com/Pretty Busy IG | https://www.instagram.com/prettybusypod/ Learn more about your ad choices. Visit megaphone.fm/adchoices
19 Aug 2026 · 34 min
This week, Aimee talks about launching the new Chic collection, and how it represents Odd Muse's mission to elevate and diversify its product offering. What's keeping Aimee pretty: Cream Luxe Blush by Sculpted by Aimee | https://go.shopmy.us/p-80112646 'In the Beauty Seat' Interview | https://www.youtube.com/watch?v=kWsmfYtVHdg Pretty Busy, Lately | https://aimeesmalex.substack.com/ Pretty Busy IG | https://www.instagram.com/prettybusypod/ Learn more about your ad choices. Visit megaphone.fm/adchoices
11 Aug 2026 · 27 min
This week, Aimee brings you a solo episode about ticking off bucket list items, opening up as a guest on her dream podcast, and finally starting to think about wedding planning. Pretty Busy, Lately | Substack https://aimeesmalex.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
29 Jul 2026 · 53 min
This week Aimee sits down social media rising star and personal branding expert Farron Clark. Farron is the online big sister who will go into an important meeting and then tell us all about it. Aimee and Farron discuss the 'Farron Clark Effect' and leaving an 9 to 5 to become a full time influencer. Learn more about your ad choices. Visit megaphone.fm/adchoices
21 Jul 2026 · 29 min
This week Aimee sits down for a solo episode to talk about how starting a business would look today, 6 years on from staring Odd Muse. Learn more about your ad choices. Visit megaphone.fm/adchoices
14 Jul 2026 · 47 min
This week, Aimee sits down with Ben and Joe Gallagher, the founders of Luxe Collective, to speak about their new venture since being acquired by pre-owned luxury retail giant Fashionphile. Learn more about your ad choices. Visit megaphone.fm/adchoices
7 Jul 2026 · 30 min
This week, Aimee brings you a solo episode reflecting on her trip to Paris with Isobel, as well as attending the Cannes Lions Festival for the first time. Learn more about your ad choices. Visit megaphone.fm/adchoices
23 Jun 2026 · 40 min
Of course the first guest on Pretty Busy had to be Aimee's fiancé, Josh! This week Josh and Aimee reminisce on their year in New York, recounting a special collaboration with Bentley, their favourite places to eat around the city, and getting engaged... Learn more about your ad choices. Visit megaphone.fm/adchoices
16 Jun 2026 · 27 min
Aimee sits down for another solo episode this week to open up about what she's changed her mind on this year. Learn more about your ad choices. Visit megaphone.fm/adchoices
9 Jun 2026 · 35 min
Thank you for following along with Pretty Busy - we are only just getting started! In this episode Aimee discusses skincare, community, and unpacks secrets from the Odd Muse brand book. Pretty Busy, Lately https://aimeesmalex.substack.com/ Follow Pretty Busy on IG https://www.instagram.com/p/DYzNy33I8Xs/ Learn more about your ad choices. Visit megaphone.fm/adchoices
2 Jun 2026 · 30 min
Aimee talks about how her relationship with social media has changed, Substack articles, and her anxiety arout planning a wedding. Read 'Pretty Busy, Lately' https://aimeesmalex.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
26 May 2026 · 26 min
Aimee shares what she's been up to for the last 6 months during her podcast hiatus and launches an exciting new project. Learn more about your ad choices. Visit megaphone.fm/adchoices
29 Jan 2026 · 23 min
Aimee shares the exciting life update you've all been waiting for on this week's solo episode... Learn more about your ad choices. Visit megaphone.fm/adchoices
21 Jan 2026 · 59 min
Entrepreneur, author and international public speaker Stefanie Sword-Williams sits down with Aimee to talk about her new book Career Comedown. Learn more about your ad choices. Visit megaphone.fm/adchoices
15 Jan 2026 · 27 min
Aimee sits down for a solo episode to reflect on business in 2025 and shares her plans for 2026! Learn more about your ad choices. Visit megaphone.fm/adchoices
7 Jan 2026 · 46 min
This week, Aimee sits down with founder of Larroude, Marina Larroude. Before founding Larroude, Marina was the former fashion director at Teen Vogue, and VP fashion director at Barneys New York. Marina shares how Larroude is on track to become a 9 figure business in under 5 years. Learn more about your ad choices. Visit megaphone.fm/adchoices
24 Dec 2025 · 20 min
Merry Christmas Eve! This week, PodMuse brings you a short solo episode as Aimee debriefs the last few weeks of Q4 and answers a couple of questions from the muses. Learn more about your ad choices. Visit megaphone.fm/adchoices
17 Dec 2025 · 1 hr
Aimee sits down with Ruthie Friedlander, NYC-based writer, editor, and founder of At Large Agency. Spanning almost two decades, Ruthie has spent much of her career at Chanel, The Row, In Style, and Elle Magazine. In this episode, Ruthie and Aimee talk about the nuance of confidence, the changing landscape of digital advertising, and how the inventory of your best work is a reflection of the company you keep. Learn more about your ad choices. Visit megaphone.fm/adchoices
10 Dec 2025 · 52 min
"Failure is not an option"; This week, Aimee sits down with Abby Price, founder of NYC-based custom embroidery brand Abbode. Learn more about your ad choices. Visit megaphone.fm/adchoices
3 Dec 2025 · 32 min
Join Aimee for her first episode back in New York after a busy season of travelling, preparing for the holidays, and opening a new store on Bond Street in London. Aimee talks about what she is looking for when hiring another leader for her global brand Odd Muse London. Enjoy! Follow @podmusepodcast on Instagram for weekly guest announcements, updates, clips, and for the chance to get involved with future episodes. Learn more about your ad choices. Visit megaphone.fm/adchoices
27 Aug 2025 · 47 min
In this week’s episode, Aimee opens up about Odd Muse’s scariest moments to date. Aimee shares the setbacks that shaped her journey as a founder. She reflects on what these challenges taught her, and how she plans to avoid them in the future. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok @podmuse Instagram @oddmuselondon for any PodMuse questions. Learn more about your ad choices.…
20 Aug 2025 · 45 min
This week on PodMuse, we’re diving into life beyond the title of 'founder.' Aimee explores what it means to be known for the brand you built-and what happens when you’re ready to evolve beyond it. She opens up about balancing family life with building a business, the personal challenges she’s faced since launching, and what she’s hoping to reconnect with this year in New York. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join…
13 Aug 2025 · 22 min
This week, Aimee takes the mic solo for the very first time. In this special episode, she walks you through her personal 9-step framework for building a successful brand- from finding your purpose to standing out in a crowded market. Whether you're just starting out or looking to level up, this episode is packed with actionable insights. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok @podmuse Instagram…
A podcast by founder of Odd Muse London, Aimee Smale.
Pretty Busy is a English arts & books podcast from PodMuse. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.
The Melo app keeps playing with the screen off, works in the car and on your watch, wakes you to your station, and browses the whole catalogue offline. Free, no ads, no account.
