The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on
In this episode of The B2B Revenue Executive Experience, Cory Cotten-Potter sits down with Kristie Jones, consultant, keynote speaker, coach, bestselling author, and Principal at Kristie K. Jones, to explore the future of AI-augmented sales and what it means for sales leaders, sales reps, and organizations. They discuss why AI should be treated as a leadership challenge rather than simply a technology implementation, how companies can prepare sales teams for AI-driven changes, and why human judgment will become more important as automation increases.
Maintaining a healthy and positive company culture is often the first casualty in periods of exponential growth. But it doesn’t have to be that way. In this episode of The B2B Revenue Executive Experience, Kim sits down with host Cory Cotten-Potter to discuss what it takes to build scalable and high-performing sales teams that drive revenue growth. They explore the transition from individual contributor to leader, the importance of sales culture, how to align sales and delivery, and why investing in sales training becomes increasingly important as organizations experience exponential growth.
In this episode of The B2B Revenue Executive Experience, Cory Cotten-Potter sits down with Steve August, Founder of ADHD Entrepreneur Accelerator, to explore ADHD entrepreneurship, executive function, and the realities of building and scaling a business with an ADHD brain. They discuss why successful founders can struggle with execution, how to build systems around cognitive strengths, the role of AI in productivity and distraction, and how entrepreneurs can move from overwhelming and reactive work toward consistent growth.
Marketing has spent decades trying to prove its value to the rest of the business. Dr. Debbie Qaqish (Gah-geesh), is a leading expert in B2B revenue marketing, Founder and CEO of The Growth Factor, Partner at The Pedowitz Group, and best-selling author who argues that the time has come to stop treating marketing as a cost center and start treating it as a core part of the revenue team. In her view, revenue marketing means transforming marketing from a cost center into a revenue center. That shift requires more than new technology or better reporting. It requires a fundamental change in how…
E-commerce growth is often framed as a marketing challenge, but Noah Wickham, VP of Sales and Marketing at My Amazon Guy, a full-service Amazon agency, argues that most brands fail long before customer acquisition becomes the problem. In his experience of working with more than 1,000 brands across Amazon, direct-to-consumer channels, and multichannel e-commerce environments, he explains why the real differentiator between success and failure comes down to whether the business has built the financial and operational foundation required to scale. In this episode of The B2B Revenue Executive…
Revenue leaders across industries are under pressure to adopt AI for optimizing their go-to-market strategy and driving predictable growth. Yet many organizations continue to struggle with the same foundational problems: unclear processes, messy pipeline data, poor CRM adoption, and sales teams spending time on the wrong accounts. Technology is advancing quickly, but fundamentals remain the deciding factor between revenue teams that scale and those that stall. In this episode of The B2B Revenue Executive Experience, Eddie Reynolds, CEO of Union Square Consulting, joins host Cory…
In this episode of The B2B Revenue Executive Experience, Colleen joins host Cory Cotten-Potter to discuss why an effective B2B sales strategy today should focus more on sales team accountability, and how leaders can improve sales effectiveness through better coaching, stakeholder engagement, and value-based selling. They also explore the role AI will play in the future of B2B sales and why stronger technology alone will never replace human-led nurturing and great sales execution.
AI is changing the sales process; however, most conversations about AI in sales focus on tools, prompts, and automation, but John Barrows believes that's looking at the problem from the wrong angle. Instead, skills including curiosity, empathy, and authenticity will decide who wins. In this episode of The B2B Revenue Executive Experience, John joins host Cory Cotten-Potter to discuss why the future of B2B sales will belong to people who combine AI with curiosity, empathy, and genuine belief in the value they create for customers. While many organizations are racing to implement AI across…
AI transformation does not fail because organizations lack the technology. It fails because leaders underestimate the human side of change. Travis Hahler, transformation and change management expert, author, and strategy leader, explains why resistance to change is not a personal choice but a neurological reaction built into how people process uncertainty. In this episode of The B2B Revenue Executive Experience, Travis sits with host Cory Cotten-Potter to discuss the neuroscience of change, why teams resist transformation, and how leaders can create the conditions for human adoption. They…
Operational friction is quietly eroding revenue performance across B2B organizations, yet most leaders continue treating disconnected workflows, bloated approval chains, and misaligned teams as isolated issues rather than systemic problems. Matt Heinz, Founder and President of Heinz Marketing, argues that collaboration drag has become one of the biggest hidden threats to modern go-to-market strategy. In this episode of The B2B Revenue Executive Experience, Matt joins host Cory Cotten-Potter to unpack why B2B marketing strategy is failing under growing complexity, how AI in marketing is…
Modern sales organizations are overwhelmed by tools, while being buried in data and struggling to give sellers the one thing they actually need: time to sell. Steve Harding, SVP International for EMEA and APAC at SalesLoft, believes the problem is not a lack of technology, but the way sales technology and revenue operations have evolved around reporting and administration instead of frontline execution. In this episode of The B2B Revenue Executive Experience, Steve joins host Cory Cotten-Potter to unpack why modern sales teams are drowning in admin work, how AI in sales is changing outbound…
Sales teams don’t fail for lack of tools or effort. They fail because execution, prioritization, and discipline break down at the operational level. Jeremey Donovan, EVP of Sales and Customer Success at Insight Partners, brings data-driven insights to B2B sales strategy, revenue operations, and AI in sales. Jeremey’s insights are grounded in his experience of driving growth at hundreds of B2B SaaS companies. In this episode of The B2B Revenue Executive Experience, Jeremey joins host Cory Cotten-Potter to break down what actually drives SDR hiring success, AE performance, pipeline generation,…
Employee retention fails when recognition is viewed as a nice-to-have, rather than a strategic lever anchored to business outcomes. Tal Keshet, VP of Sales at Snappy, reveals the exact gifting strategy used by over 50% of the Fortune 100 to reduce churn and build transformational loyalty. In this episode of The B2B Revenue Executive Experience, Tal sits with host Cory Cotten-Potter to discuss what separates recognition programs that create impact from those that fade into the background. If you want to learn how to shift from transactional rewards to a measurement framework that treats…
Here’s a hard truth most organizations ignore: your biggest barrier to growth isn’t your strategy, your tech stack, or even your market; it’s your employee engagement. In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter sits down with Stephen Baer to explore how the engagement deficit is quietly destroying business productivity, and why fixing employee experience is the fastest path to improving customer experience and revenue. Most leaders assume that if people are paid well and given the right tools, performance will follow. But the rise of quiet quitting tells…
Here’s a hard truth most organizations avoid: your CRM isn’t failing because of the software; it’s failing because of your CRM strategy. In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter sits down with Jason Kramer, Founder and CEO at Cultivize, to unpack why many companies invest heavily in platforms, features, and integrations, expecting immediate gains in sales pipeline management and visibility. But without a clearly defined process, even the most advanced systems fall short. Instead of enabling revenue optimization, the CRM becomes a fragmented repository…
Go-To-Market Strategy is undergoing a fundamental shift as autonomous agents begin to influence the B2B buying journey. In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter sits down with Adrian Rosenkranz, CRO at Webflow, to discuss why traditional revenue models are breaking and what must replace them. Drawing on leadership roles at Salesforce and Webflow, Adrian offers a clear-eyed view of how Revenue Operations must evolve to meet the "dual reality" of modern commerce: human intuition and machine discoverability.
Partner-led GTM strategy is the missing third leg of the B2B revenue stool, yet most programs fail within 12 months due to poor leadership and misaligned incentives. Most B2B organizations believe they have two revenue engines: sales and marketing. What they miss is the third. A partner-led go-to-market motion isn’t a channel tactic. It’s structural leverage. And when executed correctly, it can unlock 40–60% incremental revenue that direct sales alone cannot reach. Vaughn Mordecai, CRO at Mindmatrix, has seen this pattern repeatedly. Organizations launch partner programs reactively, assign…
Pricing strategy in B2B is often driven by reactive discounting, arbitrary price increases, and sales negotiation pressure rather than value-based pricing. Pascal Yammine, CEO of Zilliant and former GM of Salesforce Revenue Cloud, joins Cory Cotten-Potter to reveal how you can transition from fear-driven negotiation to a data-backed B2B pricing model that secures margins. Learn how sales alignment affects pricing outcomes, how AI-driven optimization helps organizations make smarter decisions across markets, and why pricing optimization requires total alignment between sales, finance, and…
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by Todd Caponi, Founder of Sales Melon, to discuss how transparency, behavioral psychology, and historical sales practices can transform your approach to selling, negotiating, and building lasting customer relationships.
True GTM alignment requires more than collaboration; it demands consistent outcomes across the entire customer journey. In this episode, Cory sits down with Bill Dwoinen, Chief Revenue Officer at Mural, to deconstruct the myths of revenue alignment.
Most B2B teams are losing qualified buyers not because their product is wrong, but because their sales motion is too slow to keep up with modern intent. In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter sits down with Alon Rosenberg, Co-Founder and CEO of Knock AI, to explore why conversational B2B sales and direct messaging are rapidly replacing forms, emails, and delayed demo bookings.
How can founders and revenue leaders achieve revenue growth without burnout, especially when ADHD symptoms are shaping their workday? In this episode of The B2B Revenue Executive Experience, Cory Cotten-Potter sits down with Skye Waterson, ADHD strategist, coach, and Founder of Unconventional Organisation, to break down practical, science-based systems that help entrepreneurs and B2B sales leaders reduce overwhelm, sharpen prioritization, and build consistent revenue engines.
Most mid-market B2B companies leave between 20% and 50% of potential revenue on the table every year. Not because they’re lazy. Not because their teams lack talent. Not even because they face insurmountable market headwinds. They’re leaving money on the table because of a systemic, predictable cycle that starts innocently enough. Marketing doesn’t.
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by Jason Moss, a prominent business coach known for his impactful strategies and community-building efforts, to explore why personal branding and human connection are your biggest competitive advantages, how to balance structure with vulnerability in your sales process, and the key strategies to stand out in a world of AI-generated content.
B2B sales often focus on metrics, ROI calculations, and product features. But what if the key to closing more deals lies not in our logical arguments, but in our ability to understand and respond to emotions? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by James Woodfall, the Founder of Raise Your EI, to share why emotional intelligence is a competitive advantage for financial planners and salespeople alike.
In recent years, AI has dominated headlines and boardroom discussions, presenting revenue leaders a critical challenge: How can they leverage AI’s power while maintaining the human elements that make RevOps successful? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by Navin Persaud, VP of Revenue Operations at 1Password, to discuss how AI is transforming revenue operations, why the GTM Engineer role is becoming crucial for modern businesses, and practical strategies for balancing automation with human expertise.
In the B2B tech industry, we often celebrate the brilliant engineers and technical experts who launch groundbreaking products. But what happens when these same individuals suddenly find themselves in the CEO’s chair? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by Pete Steege, the Founder of B2B Clarity, to unpack the challenges of the “accidental CEO” and help technical founders successfully transition into strategic leadership roles.
In this episode of The B2B Revenue Executive Experience, Sahil joins host Cory Cotten-Potter to share effective landing page optimization, the power of systematic A/B testing, and building a culture of experimentation in B2B organizations.
While companies are fighting for market share and struggling with efficient growth, most of them overlook one of their most powerful levers: pricing strategy. While companies obsess over product features and marketing tactics, pricing often remains an afterthought. However, according to Bill Wilson, Founder and CEO of Pace Pricing, this approach could be leaving significant value on the table. In this episode of The B2B Revenue Executive Experience, Bill joins host Cory Cotten-Potter to share why pricing should be treated as a core business function, not just a tactical afterthought, and…
What Is a Disciplined Seller? A disciplined seller is a B2B sales professional who achieves consistent results through systematic execution of sales fundamentals rather than relying on charisma or luck. According to John Golden, Chief Strategy and Marketing Officer at Pipeliner CRM, disciplined sellers focus on preparation, mental resilience, and repeatable processes to build trust and drive performance.
About The B2B Revenue Executive Experience
The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on
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