B2B Pricing Strategy: Why Reactive Models Fail

More from The B2B Revenue Executive Experience All episodes →

1. 

   E369 · 28 Apr 2026 · 47 min

   Employee Retention: The Exact Gifting Strategy to Drive Loyalty

   Employee retention fails when recognition is viewed as a nice-to-have, rather than a strategic lever anchored to business outcomes. Tal Keshet, VP of Sales at Snappy, reveals the exact gifting strategy used by over 50% of the Fortune 100 to reduce churn and build transformational loyalty. In this episode of The B2B Revenue Executive Experience, Tal sits with host Cory Cotten-Potter to discuss what separates recognition programs that create impact from those that fade into the background. If you want to learn how to shift from transactional rewards to a measurement framework that treats…

2. 

   E368 · 7 Apr 2026 · 39 min

   Employee Engagement and Customer Experience: Fixing the Engagement Deficit

   Here’s a hard truth most organizations ignore: your biggest barrier to growth isn’t your strategy, your tech stack, or even your market; it’s your employee engagement. In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter sits down with Stephen Baer to explore how the engagement deficit is quietly destroying business productivity, and why fixing employee experience is the fastest path to improving customer experience and revenue. Most leaders assume that if people are paid well and given the right tools, performance will follow. But the rise of quiet quitting tells…

3. 

   E367 · 24 Mar 2026 · 41 min

   Your CRM Isn’t Broken, Your Process Is: The Hidden Revenue You’re Ignoring

   Here’s a hard truth most organizations avoid: your CRM isn’t failing because of the software; it’s failing because of your CRM strategy. In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter sits down with Jason Kramer, Founder and CEO at Cultivize, to unpack why many companies invest heavily in platforms, features, and integrations, expecting immediate gains in sales pipeline management and visibility. But without a clearly defined process, even the most advanced systems fall short. Instead of enabling revenue optimization, the CRM becomes a fragmented repository…

4. 

   E366 · 10 Mar 2026 · 41 min

   AI Go-To-Market Strategy: Why the B2B Sales Funnel is Dead

   Go-To-Market Strategy is undergoing a fundamental shift as autonomous agents begin to influence the B2B buying journey. In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter sits down with Adrian Rosenkranz, CRO at Webflow, to discuss why traditional revenue models are breaking and what must replace them. Drawing on leadership roles at Salesforce and Webflow, Adrian offers a clear-eyed view of how Revenue Operations must evolve to meet the "dual reality" of modern commerce: human intuition and machine discoverability.

5. 

   E365 · 24 Feb 2026 · 40 min

   Why a Partner-Led GTM Strategy Outperforms Direct Sales

   Partner-led GTM strategy is the missing third leg of the B2B revenue stool, yet most programs fail within 12 months due to poor leadership and misaligned incentives. Most B2B organizations believe they have two revenue engines: sales and marketing. What they miss is the third. A partner-led go-to-market motion isn’t a channel tactic. It’s structural leverage. And when executed correctly, it can unlock 40–60% incremental revenue that direct sales alone cannot reach. Vaughn Mordecai, CRO at Mindmatrix, has seen this pattern repeatedly. Organizations launch partner programs reactively, assign…

6. 

   E363 · 27 Jan 2026 · 53 min

   Why Transparency in Sales Outperforms Traditional Negotiation Tactics

   In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by Todd Caponi, Founder of Sales Melon, to discuss how transparency, behavioral psychology, and historical sales practices can transform your approach to selling, negotiating, and building lasting customer relationships.

7. 

   E362 · 13 Jan 2026 · 42 min

   GTM Alignment: The Revenue Operations Strategy

   True GTM alignment requires more than collaboration; it demands consistent outcomes across the entire customer journey. In this episode, Cory sits down with Bill Dwoinen, Chief Revenue Officer at Mural, to deconstruct the myths of revenue alignment.

8. 

   E361 · 30 Dec 2025 · 31 min

   Beyond the Form: How Alon Rosenberg is Humanizing AI Sales

   Most B2B teams are losing qualified buyers not because their product is wrong, but because their sales motion is too slow to keep up with modern intent. In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter sits down with Alon Rosenberg, Co-Founder and CEO of Knock AI, to explore why conversational B2B sales and direct messaging are rapidly replacing forms, emails, and delayed demo bookings.

9. 

   E360 · 16 Dec 2025 · 46 min

   From Overwhelm to Revenue: How ADHD Strengths Drive Entrepreneurial Success

   How can founders and revenue leaders achieve revenue growth without burnout, especially when ADHD symptoms are shaping their workday? In this episode of The B2B Revenue Executive Experience, Cory Cotten-Potter sits down with Skye Waterson, ADHD strategist, coach, and Founder of Unconventional Organisation, to break down practical, science-based systems that help entrepreneurs and B2B sales leaders reduce overwhelm, sharpen prioritization, and build consistent revenue engines.

10. 

    E359 · 2 Dec 2025 · 40 min

    Marketing and Storytelling Insights with Dave Mastovich

    Most mid-market B2B companies leave between 20% and 50% of potential revenue on the table every year. Not because they’re lazy. Not because their teams lack talent. Not even because they face insurmountable market headwinds. They’re leaving money on the table because of a systemic, predictable cycle that starts innocently enough. Marketing doesn’t.