Podcast · Business

The Refill

by Morning Brew Inc. · English · Business

The Refill gives marketers the week's most interesting news in branding, advertising, and media, all delivered through an AI-voiced audio recap. Let us top you off! Original stories on marketingbrew.com

New episodes: Weekly
Typical length: 9 min
Latest: 11 Sep 2025
Language: English

Latest episode

11 Sep 2025 · 25 min

Announcing a new podcast: Marketing Brew Weekly

Thanks for listening to The Refill! Please subscribe to Marketing Brew's new podcast, Marketing Brew Weekly, at the links below. This will be the last episode of The Refill. Marketing Brew Weekly on Spotify: https://open.spotify.com/show/7FnSf6zsdiMkRd738PxtGT?si=31fd439c16524e6f Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew/videos Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠⁠. The Refill is generated with ⁠⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠⁠.

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Earlier episodes 22 most recent

4 Sep 2025 · 8 min
Chips Ahoy in the Upside Down & Honda's Venue-Naming Deal for the LA 2028 Olympics
We explore how Chips Ahoy is tapping into the Upside Down with an augmented reality game, why the NFL and NWSL are teaming up with new media partners to court the next generation of fans, and the story behind Honda’s historic venue-naming deal for the LA 2028 Olympics. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.
28 Aug 2025 · 9 min
Growing Conflict Over Influencer Contracts & Ads As a Moment of Relief
We explore the growing conflict over redlining influencer contracts, the rise of advertisements designed to be a moment of relief, and Google’s new features that bring brand loyalty programs directly into its shopping ads. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.
21 Aug 2025 · 8 min
Brands Creating Their Own Original Series & Takeaways from the Sylvanian Drama Lawsuit
We'll explore why brands are creating their own original series, the nostalgia-fueled marketing behind a potential Oasis reunion, and the legal drama surrounding a popular parody account. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.
14 Aug 2025 · 9 min
Columbia Sportswear’s New Campaign & Bud Light’s Football Marketing Efforts
We explore the social media strategy behind the film Oh, Hi!, Columbia Sportswear’s new campaign embracing the unpredictable outdoors, and Bud Light’s football marketing efforts featuring Peyton Manning. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.
7 Aug 2025 · 10 min
Connor Hubbard's Backlash & Waterboy's Unconventional Path to Success
We explore the backlash faced by creator Connor Hubbard, the controversy surrounding American Eagle’s campaign with Sydney Sweeney, and Waterboy’s unconventional path to success through a criticized brand trip. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.
31 Jul 2025 · 10 min
American Eagle bets big on Sydney Sweeney & Brands were all-in on the Coldplay concert couple, but should they have been?
We explore American Eagle’s campaign with actor Sydney Sweeney, analyze brands’ reactions to a viral Coldplay concert couple and the potential risks involved, and dive into why toy brands are increasingly focused on winning over "kidults." Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.
24 Jul 2025 · 10 min
The Extensive Marketing Behind F1 The Movie & Amtrak’s Innovative Brain-Rot Social Media Strategy
We explore the extensive marketing behind F1 The Movie, Amtrak’s innovative brain-rot social media strategy, and Cash App’s unique movie theater ad campaign featuring Timothée Chalamet. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.
17 Jul 2025 · 11 min
Video Reshaping the Podcast Landscape & Why Major Brands are Launching Their Own Substack
We explore how video is reshaping the podcast landscape, a Dancing with the Stars pro’s viral social media strategy, and why major brands are launching their own editorial newsletters on Substack. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.
10 Jul 2025 · 10 min
Brand-Owned Coffee Shops & Declines in Heritage Month Engagement
We explore why brands are scaling back on heritage month engagement, how brand-owned coffee shops are becoming new marketing tools, and Carvel’s innovative ice cream-dispensing billboard. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠⁠. And let us know your thoughts at ⁠[email protected]⁠. The Refill is generated with ⁠⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠⁠.
26 Jun 2025 · 9 min
The Movie Industry’s Rebound & Reddit Expands Sports Partnerships
We explore the movie industry’s strong rebound, P.F. Chang’s success with a viral TikTok moment, and Reddit’s expanding sports partnerships. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.
19 Jun 2025 · 8 min
The Cannes 2025 Edition
In today’s Cannes-centric episode, we’ll explore the creator marketing trends we’ve seen at the ad festival, as well as the news coming out of the south of France, like Netflix teaming up with Yahoo DSP to build out its ads tier, and ads coming to WhatsApp. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.
12 Jun 2025 · 8 min
Netflix’s New Content Clipping Tool & Stagwell’s Sport Beach at Cannes
We explore Netflix’s new content clipping tool, Stagwell’s Sport Beach at Cannes, and Amazon’s updated GenAI video generator. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.
5 Jun 2025 · 8 min
Licensing Music for Viral Content & The Makings of Effective Movie Trailers
We explore how advertisers are approaching Meta's Threads platform, why the right licensed music is key for brand-safe viral content, and what makes a truly effective movie trailer. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.
29 May 2025 · 9 min
Marketing Budget Trends from Gartner's Report & Bic Soleil's Volleyball Sponsorship
We explore marketing budget trends revealed in Gartner's latest CMO report, the debate over using AI in brand social media strategies, and Bic Soleil's strategic volleyball sponsorship that leverages a clever name connection. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠.
22 May 2025 · 10 min
Final Takeaways of this Year's TV Upfronts & The Onion's New Creative Agency
We explore the biggest takeaways from this year's television upfronts including sports rights and streaming simplification, how The Onion is leveraging its comedy expertise by launching its own creative agency, and the New York Mets' innovative strategy to attract younger and casual baseball fans. Check out the full stories, written by our reporters, over at ⁠⁠⁠Marketing Brew⁠⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠⁠Wondercraft⁠⁠⁠.
15 May 2025 · 9 min
Amazon, Fox, and NBCU's Upfronts Recap
Episode 7: We explore NBCU's upfront strategy highlighting sports and small business opportunities, Fox's star-studded presentation featuring Jamie Foxx and Tom Brady, and Amazon's second-ever upfront showcasing its massive advertising reach. Check out the full stories, written by our reporters, over at ⁠⁠⁠Marketing Brew⁠⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠⁠Wondercraft⁠⁠⁠.
8 May 2025 · 10 min
Streaming Platforms Enhance their Shoppable Ads & the Impact of Tariffs on Brands
Episode 6: We' explore how streaming platforms are enhancing their shoppable ad offerings ahead of upfronts season, the significant impact of tariffs on brands and their marketing strategies, and the creative partnership between nail polish brand Essie and the New York Liberty's mascot Ellie the Elephant. Check out the full stories, written by our reporters, over at ⁠⁠Marketing Brew⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠Wondercraft⁠⁠.
1 May 2025 · 10 min
Peacock's Growing Subscriber Base & The Webby Award Winners
Episode 5: We explore Peacock's growing subscriber base, affiliate marketing challenges at Best Buy and LTK's platform evolution, and the winners of this year's Webby Awards. Check out the full stories, written by our reporters, over at ⁠Marketing Brew⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠Wondercraft⁠.
24 Apr 2025 · 9 min
Major Ad Agencies Scale Back Their DEI Commitments & The Implications of Brand Appearances in Popular TV Shows
Episode 4: We explore how major ad agencies are quietly scaling back their DEI commitments, the eye-popping $259 billion in digital ad spending last year, and the implications of brand appearances in popular TV shows like White Lotus. Check out the full stories, written by our reporters, over at Marketing Brew. And let us know your thoughts at [email protected]. The Refill is generated with Wondercraft.
17 Apr 2025 · 9 min
Meghan Markle Leans into Affiliate Marketing & The College Athletes with the Most NIL Deals
Episode 3: We explore Meghan Markle's entry into affiliate marketing, the WNBA's ongoing partnership with Voice in Sport, and the latest findings on which college athletes are scoring the most NIL deals. Check out the full stories, written by our reports, over at Marketing Brew. The Refill is generated with Wondercraft.
10 Apr 2025 · 9 min
Spotify's new GenAI advertising capabilities & YouTube creators host their own upfronts-style events
Episode 2: We explore how top YouTube creators are hosting their own upfronts-style events. Then, we dive into Spotify's new generative AI advertising capabilities. Finally, we examine while gaming only accounts for 5% of digital ad budgets despite its massive audience. Check out the full stories, written by our reports, over at Marketing Brew. The Refill is generated with Wondercraft.
3 Apr 2025 · 9 min
March Madness as a Marketing Opportunity & What Creators Actually Want
Episode 1: We explore how women's March Madness is creating unprecedented sponsorship opportunities. Then, we dive into a revealing survey showing creators want more transparency and involvement in brand partnerships beyond just being content producers. Finally, we examine how social media is simultaneously challenging and supporting traditional TV as entertainment consumption habits evolve. Check out the full stories, written by our reporters, over at Marketing Brew. The Refill is generated with Wondercraft.

About The Refill

The Refill is a English business podcast from Morning Brew Inc.. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Morning Brew Inc.
Language: English
Category: Business
New episodes: Weekly
Typical length: 9 min
Latest episode: 11 Sep 2025
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1799725676

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