Major Ad Agencies Scale Back Their DEI Commitments & The Implications of Brand Appearances in Popular TV Shows

More from The Refill All episodes →

1. 

   29 May 2025 · 9 min

   Marketing Budget Trends from Gartner's Report & Bic Soleil's Volleyball Sponsorship

   We explore marketing budget trends revealed in Gartner's latest CMO report, the debate over using AI in brand social media strategies, and Bic Soleil's strategic volleyball sponsorship that leverages a clever name connection. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠.

2. 

   22 May 2025 · 10 min

   Final Takeaways of this Year's TV Upfronts & The Onion's New Creative Agency

   We explore the biggest takeaways from this year's television upfronts including sports rights and streaming simplification, how The Onion is leveraging its comedy expertise by launching its own creative agency, and the New York Mets' innovative strategy to attract younger and casual baseball fans. Check out the full stories, written by our reporters, over at ⁠⁠⁠Marketing Brew⁠⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠⁠Wondercraft⁠⁠⁠.

3. 

   15 May 2025 · 9 min

   Amazon, Fox, and NBCU's Upfronts Recap

   Episode 7: We explore NBCU's upfront strategy highlighting sports and small business opportunities, Fox's star-studded presentation featuring Jamie Foxx and Tom Brady, and Amazon's second-ever upfront showcasing its massive advertising reach. Check out the full stories, written by our reporters, over at ⁠⁠⁠Marketing Brew⁠⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠⁠Wondercraft⁠⁠⁠.

4. 

   8 May 2025 · 10 min

   Streaming Platforms Enhance their Shoppable Ads & the Impact of Tariffs on Brands

   Episode 6: We' explore how streaming platforms are enhancing their shoppable ad offerings ahead of upfronts season, the significant impact of tariffs on brands and their marketing strategies, and the creative partnership between nail polish brand Essie and the New York Liberty's mascot Ellie the Elephant. Check out the full stories, written by our reporters, over at ⁠⁠Marketing Brew⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠Wondercraft⁠⁠.

5. 

   1 May 2025 · 10 min

   Peacock's Growing Subscriber Base & The Webby Award Winners

   Episode 5: We explore Peacock's growing subscriber base, affiliate marketing challenges at Best Buy and LTK's platform evolution, and the winners of this year's Webby Awards. Check out the full stories, written by our reporters, over at ⁠Marketing Brew⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠Wondercraft⁠.

6. 

   17 Apr 2025 · 9 min

   Meghan Markle Leans into Affiliate Marketing & The College Athletes with the Most NIL Deals

   Episode 3: We explore Meghan Markle's entry into affiliate marketing, the WNBA's ongoing partnership with Voice in Sport, and the latest findings on which college athletes are scoring the most NIL deals. Check out the full stories, written by our reports, over at Marketing Brew. The Refill is generated with Wondercraft.

7. 

   10 Apr 2025 · 9 min

   Spotify's new GenAI advertising capabilities & YouTube creators host their own upfronts-style events

   Episode 2: We explore how top YouTube creators are hosting their own upfronts-style events. Then, we dive into Spotify's new generative AI advertising capabilities. Finally, we examine while gaming only accounts for 5% of digital ad budgets despite its massive audience. Check out the full stories, written by our reports, over at Marketing Brew. The Refill is generated with Wondercraft.

8. 

   3 Apr 2025 · 9 min

   March Madness as a Marketing Opportunity & What Creators Actually Want

   Episode 1: We explore how women's March Madness is creating unprecedented sponsorship opportunities. Then, we dive into a revealing survey showing creators want more transparency and involvement in brand partnerships beyond just being content producers. Finally, we examine how social media is simultaneously challenging and supporting traditional TV as entertainment consumption habits evolve. Check out the full stories, written by our reporters, over at Marketing Brew. The Refill is generated with Wondercraft.