Season 12, Episode 5 · Zip Code Kings Podcast
Jonas Olson on Winning Back Canceled Pest Control Customers
30 Mar 2026 · 11 min
Episode notes
Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jonas Olson, CEO and founder of Pest Badger, a pest control company doing over $10 million annually. Jonas reveals his customer win-back strategies that recapture 1-3% of canceled accounts, potentially neutralizing a 2% monthly churn rate when executed properly. He explains that since customer acquisition costs are already paid, aggressive reactivation offers make financial…
Podcast
Zip Code Kings Podcast
Pest Control Millionaires · Business · English
The Zip Code Kings Podcast is the go-to show for ambitious pest control owners ready to scale. Hosted by the team behind Pest Control Millionaires (Dan Leibrandt, Jonas Olson, and Jake Sheldon), this podcast breaks down the exact marketing, sales, and operational strategies they use to grow pest con
More from Zip Code Kings Podcast All episodes →
-
S13 · E4 · 10 Apr 2026 · 14 min
Jonas Olson on The TOP Technician KPIs (For Pest Control Business)
Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Jonas Olson, owner of Pest Badger, a $10 million plus pest control company. Jonas breaks down the critical technician KPIs that separate high-performing operations from chaotic ones. He reveals his non-negotiable daily tracking system that monitors everything from production value to callbacks, explaining that most CRMs don't pull accurate data automatically requiring manual…
-
S13 · E3 · 6 Apr 2026 · 17 min
Jonas Olson on The IDEAL Profit Margins (For Pest Control Business)
Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Jonas Olson, CEO of Pest Badger, a $10 million pest control company. Jonas breaks down profit margins and why they matter more than revenue for building valuable businesses. He reveals that many pest control owners don't even understand what profit margins are or why a $2 million company at 1% profit is worth less than a $500,000 company at 50% profit. For pest control owners…
-
S13 · E1 · 3 Apr 2026 · 19 min
Jonas Olson Goes DEEP On Customer Acquisition Cost (For Pest Control Business)
Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Jonas Olson, CEO and owner of Pest Badger, a $10 million plus pest control company. Jonas delivers a masterclass on customer acquisition cost (CAC), breaking down the exact math that transforms $500 ad spend into $5,000 revenue and ultimately 30:1 LTV to CAC ratios. He reveals why most pest control owners who claim zero marketing costs are actually leaving millions on the table…
-
S13 · E1 · 1 Apr 2026 · 16 min
Jonas Olson on The TOP Marketing KPIs To Track (For Pest Control Business)
Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Jonas Olson, CEO of Pest Badger, a $10 million pest control company. Jonas breaks down the most critical KPIs and metrics that pest control owners must track to scale profitably. He reveals his obsessive monitoring approach checking live dashboards 10 times daily to catch performance dips and adjust ad spend in real time. For pest control owners flying blind without proper…
-
S12 · E6 · 31 Mar 2026 · 59 min
The ULTIMATE Guide To Maximizing LTV (For Pest Control Business) - Jonas Olson
Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jonas Olson, CEO and founder of Pest Badger, a pest control company doing over $10 million annually. Jonas delivers a complete customer retention and growth masterclass covering service upgrades, first impressions, referral programs, annual renewals, and customer win-back strategies. He reveals how proper execution of these systems reduces churn from double digits to 2%…
-
S12 · E4 · 25 Mar 2026 · 12 min
Jonas Olson on How to Keep Pest Control Customers Paying Year After Year
Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jonas Olson, CEO and founder of Pest Badger, a pest control company doing over $10 million annually. Jonas breaks down annual renewal tactics that maximize customer lifetime value and improve LTV to CAC ratios from weak 1:1 relationships to strong 5:1 or higher. He explains that customers staying one year versus five years transforms a $150 acquisition cost generating $1,000…
-
S12 · E3 · 23 Mar 2026 · 15 min
Jonas Olson on Building a KILLER Referral Program (For Pest Control Business)
Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jonas Olson, CEO and founder of Pest Badger, a pest control company doing over $10 million annually. Jonas reveals his referral program strategies that generated 148 referrals and 47-49 sales worth approximately $47,000 in just seven days without spending a dollar on advertising. He explains that referrals convert at over 80% and cost far less than Google or Facebook ads. For…
-
S12 · E2 · 20 Mar 2026 · 15 min
Jonas Olson on How To Make a GREAT First Impression (For Pest Control Business)
Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jonas Olson, CEO and founder of Pest Badger, a pest control company doing over $10 million annually. Jonas breaks down the critical first impression strategies that reduce churn and increase customer lifetime value by building goodwill that forgives future mistakes. He explains that first impressions start with consistent branding from wrapped trucks to pink uniform shirts…
-
S12 · E1 · 18 Mar 2026 · 12 min
Jonas Olson on The BEST Service Upgrade Script (For Pest Control Business)
Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jonas Olson, CEO of Pest Badger, a pest control company doing over $10 million annually. Jonas reveals his service upgrade philosophy of "go for now," continuously selling additional services until customers say no rather than stopping after the first sale. He explains that the first sale is the hardest, but once customers are in buying mode, subsequent yeses become…
-
S11 · E6 · 16 Mar 2026 · 1 hr 2 min
The ULTIMATE Guide To Automation (For Pest Control Business) - Jake Sheldon
Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder of Pest Control Millionaires and owner of multiple service-based businesses. Jake delivers a complete automation masterclass covering speed to lead workflows, follow-up sequences, automation tools, lead pipelines, and service communication systems. He reveals how proper automation and relentless follow-up transformed his Facebook lead close rate from…
