Podcast · Business

Everything Email Marketing

by Get to the Inbox by SuretyMail · English · Business

Welcome to Everything Email Marketing, the audio blogcast of Get to the Inbox by SuretyMail, the original email deliverability assistance company. What is an audio blogcast? You know how some people love to listen to audio books, rather than reading the book? Well, an audio blogcast is to a blog as

New episodes: Several times a week
Typical length: 4 min
Latest: 27 Jun 2023
Language: English

Latest episode

27 Jun 2023 · 4 min

Iowa, Montana, Indiana, and Tennessee Join the Ranks of States with Email Opt-in Requirement in New Data Privacy Laws (Season 3 Episode 8)

New data privacy laws in Tennessee, Indiana, Montana, and Iowa put these states on par with Connecticut, Colorado, Virginia, Utah and Texas; all of them have new data privacy laws which, among other things, require affirmative opt-in and consent before you can use someone’s email address, such as adding it to a mailing list or using it for targeted advertising. It’s important to understand that this doesn’t just apply to businesses which are headquartered in those states; most of these state laws also apply to anyone doing business with someone in that state. Prefer to read it instead of…

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Earlier episodes 29 most recent

S3 · E7 · 21 Jun 2023 · 8 min
New Texas Data Privacy Law is Strict on Email Collection and Email Marketing (Season 3 Episode 7)
Texas has passed their HB 4, joining a growing list of states which have passed their own data privacy laws, laws which impact email and email marketing, among other things. The new Texas law has a very short fuse: it goes into effect on July 1, 2024, and affects any business which either is in Texas, or which does business with individuals who reside within Texas. It is also very strict on email address collection, email use, and email marketing, and among other things it requires consent before you do nearly anything non-transactional with someone’s email address. We break it down for you…
S3 · E6 · 6 Jun 2023 · 6 min
The Value of a Political Email List: Ready for Ron (RFR) versus the FEC (Season 3 Episode 6)
Just when you thought it was safe to turn your back on political email skirmishes, Ready for Ron (a/k/a RFR and R4R) challenges the Federal Elections Commission (FEC) in Federal court over not being allowed to give a list chock full of email addresses to a candidate. Here's the outcome, explained in plain English. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/the-value-of-a-political-email-list-ready-for-ron-rfr-versus-the-fec/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email…
S3 · E5 · 15 May 2023 · 2 min
Who is Behind the Domain Kmail-lists? Here's Who (Season 3, Episode 5)
Here’s a random question that we were asked “We just got an email with an unsubscribe link going to kmail-lists.com; who is behind kmail-lists?” It turns out that it’s pretty hard for at least the average person to figure out who is responsible for the kmail-lists.com domain; the ESP behind kmail-lists.com is Klaviyo, who is an ESP for primarily B2C businesses, in fact they are a primary competitor to Shopify, who used to dominate the B2C (‘business to consumer’) and D2C (‘direct to consumer’) ESP space. Prefer to read it instead of listen to it? Do that here:…
S3 · E6 · 4 May 2023 · 7 min
Get a Great Return on SMS Marketing While Following SMS Marketing Laws and Best Practices (Season 3 Episode 6)
So you want to be (or are) an SMS Marketer. As you navigate the ever-changing landscape of digital marketing, it’s crucial to understand the SMS marketing legal landscape and SMS marketing laws and best practices. One key thing that SMS marketers in the U.S. often overlook, but which actually requires your attention, is the Federal Do Not Call (DNC) list. The thing is, checking the DNC list is not only essential (in fact required by law), but it can actually increase your ROI, and benefit your customers and your business! Here’s how. Prefer to read it instead of listen to it? Do that here:…
S3 · E4 · 3 Apr 2023 · 3 min
How Not Confirming Email Addresses Can Create Liability if Your Customer is Injured as a Result (Season 3 Episode 4)
Not confirming email addresses can put your customer in physical danger, and can cause you legal liability if they are harmed. We’ve written before about how not confirming email addresses can potentially create real-world, real legal liability, because in certain settings, and particulately in ecommerce, it can actually lead to your customer suffering physical harm; maybe even death. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/how-not-confirming-email-addresses-can-create-liability-if-your-customer-is-injured-as-a-result/ The Everything Email…
S3 · E3 · 31 Mar 2023 · 3 min
Microsoft Inboxes to Start Rejecting Emails that Fail DMARC (Season 3 Episode 3)
Microsoft will start honoring p=reject DMARC policies for incoming email which does not pass a DMARC check when the associated DMARC record designates a policy of p=reject. This affects inbound messages at Microsoft Outlook email addresses, Microsoft Hotmail email addresses, Microsoft Live email addresses, and MSN email addresses. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/microsoft-inbox-properties-to-start-honoring-p-reject-dmarc/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email…
S3 · E2 · 31 Jan 2023 · 4 min
Spam Trigger Words: Do They Exist or Don't They? Here's the Deal (Season 3 Episode 2)
Spam trigger words, do they exist, or don’t they? And if spam trigger words exist, what are they? Ask 5 different email marketing or email deliverability experts whether there is really such a thing as spam trigger words, and you’ll get seven different answers. Even highly respected deliverability sources will say something like “There is no such thing as spam trigger words… except..” or “Spam trigger words don’t exist, but…”. Because you see, spam trigger words do exist. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/spam-trigger-words/ The Everything…
S3 · E1 · 26 Jan 2023 · 5 min
Google Ends Pilot Program that Allowed Political Campaigns to Bypass Gmail Spam Filters (Season 3 Episode 1)
Google is ending a pilot program that allowed political campaigns to bypass the spam filter, and they have filed a motion to dismiss the lawsuit that the RNC filed against them. Note that Google is not ‘restarting’ spam filtering in Gmail for political campaigns, as claimed by some, and that’s because they never stopped. Confused? You won’t be, read on. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/google-spam-filtering-political-campaigns/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the…
S1 · E1 · 9 Jan 2023 · 4 min
This One-Click Unsubscribe Law is the #1 Email Law that People Get Horribly Wrong (Episode 1)
The one-click unsubscribe law (sometimes referred to as the “one-step unsubscribe rule”) is part of CAN-SPAM. The CAN-SPAM unsubscribe rules include that a recipient be able to effectuate their opt-out with a one-click unsubscribe, whether that is by replying to the email or by visiting a single web page. The one-click unsubscribe law is part of our Federal law, and so applies to any and all mailing lists and mailing list email. In this episode we walk you through the requirements, and how to not be in violation of this very clear law. Prefer to read it? You can do that here ! The Everything…
S2 · E94 · 16 Dec 2022 · 7 min
Subject Line Mistakes That Can Hurt Your Deliverability (Season 2 Episode 94)
Did you know that certain popular buzzwords can actually hurt your deliverability when used in your email subject line? No, we’re not talking about so-called ‘spam trigger words’, although those are still a thing despite what some may say. And did you know that personalization in your email subject line (and even in your opening salutation) can also hurt your deliverability? Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/personalization-words-in-subject-hurt-deliverability/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP…
S2 · E93 · 15 Dec 2022 · 4 min
Is Your Email Marketing ROI Suffering From Hidden Costs? (Season 2 Episode 93)
Here’s a fun “what if” game, play along with us: What if the boss gave you $10,000 to improve your brand’s email marketing ROI? How would you spend it? What would you do? Well, for us that was a no-brainer. But before we tell you how we would spend that $10k, and why, let’s cover some basics. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/is-your-email-marketing-roi-suffering-from-hidden-costs/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information…
S2 · E92 · 14 Dec 2022 · 6 min
2 Things That Email Business Contracts MUST Contain to be GDPR Compliant and GDPR Proof Even in the U.S. (Season 2 Episode 92)
If you send email, especially email marketing or other bulk email, then there are the two things that your business contracts must contain, even in the U.S., to be not just GDPR compliant, but GDPR-proofed. GDPR (the EU General Data Protection Regulation) requires, among many other things, that there be a contract between any data controller and data processor that covers “the subject-matter and duration of the processing, the nature and purpose of the processing, the type of personal data and categories of data subjects and the obligations and rights of the controller.” (Here is our…
S2 · E91 · 13 Dec 2022 · 3 min
Why You Should Process Unsubscribes Immediately Even Though CAN-SPAM Gives You 10 Days to Do It (Season 2 Episode 91)
It’s hard to believe as we are closing in on 2023 that there are still email marketers and other bulk email senders who don’t immediately remove people who unsubscribe from their list, but it’s true. So this article is for those people who need to understand that you really really need to remove the email addresses of people who want to opt-out from your mailing lists as soon as humanly possible . Even though CAN-SPAM gives you 10 days to do it. Prefer to read it instead of listen to it? Do that here:…
S2 · E90 · 9 Dec 2022 · 5 min
Why You Can't Just Block UK and EU Visitors, Customers, or Any UK or EU Traffic Under GDPR (Season 2 Episode 90)
With the UK adopting their own UK GDPR following Brexit, it’s important to understand that you can’t just block from your website people coming in from the EU or the UK. As we have mentioned in other articles on GDPR compliance , GDPR specifically prohibits the automated profiling of individuals, including of their online identifiers or locations, which means that it is a violation of GDPR to note, in an automated fashion, from what region in the world they are surfing over to your website. Prefer to read it instead of listen to it? Do that here:…
S2 · E89 · 8 Dec 2022 · 3 min
Why U.S. Companies Should Comply With GDPR for Email and How to Do It (Season 2 Episode 89)
GDPR, the EU’s General Data Protection Regulation, went into effect on May 25, 2018. The UK adopted their own UK GDPR after Brexit, which closely tracks the original EU GDPR. GDPR applies to any business that collects any personal information data about individuals. This personal data, or ‘personally identifiable information’ (PII) includes things from which identity can be derived, such as, for example, a street address, a telephone number, an email address, and even an IP address. Prefer to read it instead of listen to it? Do that here:…
S2 · E88 · 7 Dec 2022 · 5 min
GDPR Data Controller and GDPR Data Processor Explained (Season 2 Episode 88)
Despite that GDPR is coming up on its fifth anniversary, people are still asking questions like “What is a ‘data controller’ or a ‘data processor’ under GDPR?” And “How is a GDPR data processor different from a GDPR data controller?” And even “Can a company be both a data processor and a data controller at the same time under the EU General Data Protection Regulation?” And the ever important question: “Do we have to comply with GDPR if we are in the U.S.?” Here are the answers. Prefer to read it instead of listen to it? Do that here:…
S2 · E87 · 6 Dec 2022 · 4 min
10 Things You Need to Know About the CAN-SPAM Act (Season 2 Episode 87)
We talk about the CAN-SPAM Act often, and you may even hear about it from time to time when email spam makes the news, or when looking at your own email marketing policies, or, even, when dealing with spam complaints. But what exactly is CAN-SPAM and which parts of it are most applicable to you? Here are the 10 things that you need to know about CAN-SPAM. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/ten-things-you-should-know-about-can-spam/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the…
S2 · E86 · 1 Dec 2022 · 8 min
Mailing List Response Magnitude (MR) The Most Important Metric of All (Season 2 Episode 86)
Did you know that your mailing list’s MR is way more important than LS (List Size)? In fact, MR is one of the most important, if not the most important, metric of all, and yet it is often the most overlooked metric! Not familiar with ‘MR’? Read on! Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/mailing-list-mr-most-important-metric-of-all/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to…
S2 · E85 · 30 Nov 2022 · 2 min
Why You Should Process Unsubscribes Immediately Even Though CAN-SPAM Gives You 10 Days (Season 2 Episode 85)
Here’s something that often comes up in discussions with email senders. You really really need to remove the email addresses of people who want to opt-out – that is, to unsubscribe – from your mailings lists as soon as humanly possible . Even though CAN-SPAM gives you ten days to do it. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/why-you-should-process-unsubscribes-immediately-even-though-can-spam-gives-you-10-days/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability…
S2 · E84 · 29 Nov 2022 · 4 min
Generic Business Email Addresses: Sometimes They are Still PII (Season 2 Episode 84)
By now everybody knows that business email addresses that go directly to one individual, such as jo********@ex*****.com, are considered personal data (personally identifiable information, or PII) for the purposes of GDPR and, increasingly, email privacy laws in other countries. But what about generic business email addresses, such as in**@ex*****.com, sa***@ex*****.com, or co*****@ex*****.com (also known as ‘role account’ account email addresses)? The conventional wisdom is that those are not considered personal data, and so are fair game to spam add to your mailing list without prior…
S2 · E83 · 19 Nov 2022 · 4 min
Google Gives Gmail Mass Email Services the Boot (Season 2 Episode 83)
Users of mass email services such as Gmass, Woodpecker, Lemlist and others, that have been using Gmail’s API to send bulk email that tricked recipients into thinking that they were receiving personal one-to-one emails, have been put on notice today by Google: “Applications that use multiple accounts to abuse Google policies, bypass Gmail account limitation, circumvent filters and spam, or otherwise subvert restrictions are prohibited from accessing Gmail API scopes.” Prefer to read it instead of listen to it? Do that here:…
S2 · E82 · 18 Nov 2022 · 6 min
4 New State Personal Data Privacy Laws Require Email Opt-in in 2023 (Season 2 Episode 82)
As we have always predicted they would, the shortcomings of the CAN-SPAM Act have given rise to new state email opt-in laws and email consent laws, in the form of their new personal data privacy laws. The new Connecticut privacy law, along with new privacy laws in Colorado, Virginia, and Utah, all require consent before you can send targeted advertising to someone whose personal data you have acquired. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/state-email-opt-in-consent-laws/ The Everything Email Marketing blogcast is provided by Get to the Inbox by…
S2 · E81 · 17 Nov 2022 · 3 min
Why You Shouldn't Say You Comply with the CAN-SPAM Act (Season 2 Episode 81)
One of the many things that we explain to people in our Email Deliverability Handbook is that while you must comply with the CAN-SPAM Act, you shouldn’t say that you comply with the CAN-SPAM Act. This advice may seem counter-intuitive, however here’s why. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/dont-say-you-comply-can-spam-act/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to…
S2 · E80 · 16 Nov 2022 · 4 min
Don't Use a Do Not Reply Email Address! The Importance of Using a Real Email Address (Season 2 Episode 80)
“Never use a ‘do not reply’ email address” is something that we seem to have been saying for years (because we have). Today we are repeating it, hot on the heels of a real-life example, a retail mini-saga that unfolded for us with a large, well-known online retailer. The saga could have been easily downgraded to a minor glitch, had it not been for the fact that we kept receiving what seemed to be quite urgent, even strident, emails, all from a “do not reply” email address, and with no other way to respond to the email (no alternate email address, no phone number, zip, zero, zilch). It serves…
S2 · E79 · 15 Nov 2022 · 4 min
Spam Complaints = Getting Junkfoldered and Maybe Even Blocked (Co-reg Makes it Even Worse) (Season 2 Episode 79)
You’d think that by now people would understand that spam complaints impact your deliverability, both to the inbox and, ultimately, even to the inbox provider themselves. Yet we regularly get questions and comments, both in the course of our business day, and in casual conversation, which make clear that there is something that people just aren’t grokking, so here it is, put as plainly and clearly as we can put it: If you get too many spam complaints your email is going to start going to the junk folder and may eventually be blocked. Prefer to read it instead of listen to it? Do that here:…
S2 · E78 · 11 Nov 2022 · 8 min
Why ISP Whitelist and ISP Email Delivery Requirements are Not All the Same (Season 2 Episode 78)
ISP email delivery requirements and ISP whitelist requirements differ from ISP to ISP. In fact one of the most frustrating things for commercial and volume email senders is that different ISPs have different standards for what they require in order to ensure that your email gets delivered. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/isp-whitelist-isp-email-delivery-requirements/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we…
S2 · E77 · 10 Nov 2022 · 4 min
A Surprising Answer to "Why are My Emails Going to Spam?" (Season 2 Episode 77)
We are often asked “Why are my emails going to spam?” And while we know, and you may know, that there are obvious missteps to avoid when ensuring that your email is not marked as spam, there are some commonly overlooked practices, or lack thereof, that can still cause a legitimate email to be marked as spam. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/are-your-welcome-messages-helping-you-avoid-spam/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more…
S2 · E76 · 8 Nov 2022 · 4 min
Transactional Email vs Marketing Email: Court Rules Logo, 7 Words Transmuted Confirmation to Promotional Email (Season 2 Episode 76)
Here’s one way to tell transactional email vs marketing email: have a court slap you for putting what it says is advertising or marketing content in your opt-in confirmation email. This court decision happened inside the EU, however it is also a cautionary tale for anyone in the U.S., or Canada, or really anywhere that has national email marketing laws. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/transactional-email-vs-marketing-email/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email…
S2 · E75 · 8 Nov 2022 · 2 min
How to Find and View Email Headers in AOL, Yahoo, Gmail, Hotmail, Outlook, Apple Mail, and More! (Season 2 Episode 75)
What are email headers? Email headers are that part of your email that contain the date, the subject, the information about who sent the email and to whom it was sent. (See our email headers example below.) Often you will be asked to provide “full headers” to a mailing organization, particularly if you are reporting spam, or a problem with email. That is so that you can help them to identify exactly who sent you the spam, and how they did it. Someone who is skilled at reading headers can usually see through even the most crafty attempt to falsify that information. Here is how to find those…

About Everything Email Marketing

Everything Email Marketing is a English business podcast from Get to the Inbox by SuretyMail. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Get to the Inbox by SuretyMail
Language: English
Category: Business
New episodes: Several times a week
Typical length: 4 min
Latest episode: 27 Jun 2023
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1593910285
Rights: Get to the Inbox by SuretyMail

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