Why You Should Process Unsubscribes Immediately Even Though CAN-SPAM Gives You 10 Days (Season 2 Episode 85)

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1. 

   S2 · E90 · 9 Dec 2022 · 5 min

   Why You Can't Just Block UK and EU Visitors, Customers, or Any UK or EU Traffic Under GDPR (Season 2 Episode 90)

   With the UK adopting their own UK GDPR following Brexit, it’s important to understand that you can’t just block from your website people coming in from the EU or the UK. As we have mentioned in other articles on GDPR compliance , GDPR specifically prohibits the automated profiling of individuals, including of their online identifiers or locations, which means that it is a violation of GDPR to note, in an automated fashion, from what region in the world they are surfing over to your website. Prefer to read it instead of listen to it? Do that here:…

2. 

   S2 · E89 · 8 Dec 2022 · 3 min

   Why U.S. Companies Should Comply With GDPR for Email and How to Do It (Season 2 Episode 89)

   GDPR, the EU’s General Data Protection Regulation, went into effect on May 25, 2018. The UK adopted their own UK GDPR after Brexit, which closely tracks the original EU GDPR. GDPR applies to any business that collects any personal information data about individuals. This personal data, or ‘personally identifiable information’ (PII) includes things from which identity can be derived, such as, for example, a street address, a telephone number, an email address, and even an IP address. Prefer to read it instead of listen to it? Do that here:…

3. 

   S2 · E88 · 7 Dec 2022 · 5 min

   GDPR Data Controller and GDPR Data Processor Explained (Season 2 Episode 88)

   Despite that GDPR is coming up on its fifth anniversary, people are still asking questions like “What is a ‘data controller’ or a ‘data processor’ under GDPR?” And “How is a GDPR data processor different from a GDPR data controller?” And even “Can a company be both a data processor and a data controller at the same time under the EU General Data Protection Regulation?” And the ever important question: “Do we have to comply with GDPR if we are in the U.S.?” Here are the answers. Prefer to read it instead of listen to it? Do that here:…

4. 

   S2 · E87 · 6 Dec 2022 · 4 min

   10 Things You Need to Know About the CAN-SPAM Act (Season 2 Episode 87)

   We talk about the CAN-SPAM Act often, and you may even hear about it from time to time when email spam makes the news, or when looking at your own email marketing policies, or, even, when dealing with spam complaints. But what exactly is CAN-SPAM and which parts of it are most applicable to you? Here are the 10 things that you need to know about CAN-SPAM. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/ten-things-you-should-know-about-can-spam/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the…

5. 

   S2 · E86 · 1 Dec 2022 · 8 min

   Mailing List Response Magnitude (MR) The Most Important Metric of All (Season 2 Episode 86)

   Did you know that your mailing list’s MR is way more important than LS (List Size)? In fact, MR is one of the most important, if not the most important, metric of all, and yet it is often the most overlooked metric! Not familiar with ‘MR’? Read on! Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/mailing-list-mr-most-important-metric-of-all/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to…

6. 

   S2 · E84 · 29 Nov 2022 · 4 min

   Generic Business Email Addresses: Sometimes They are Still PII (Season 2 Episode 84)

   By now everybody knows that business email addresses that go directly to one individual, such as jo********@ex*****.com, are considered personal data (personally identifiable information, or PII) for the purposes of GDPR and, increasingly, email privacy laws in other countries. But what about generic business email addresses, such as in**@ex*****.com, sa***@ex*****.com, or co*****@ex*****.com (also known as ‘role account’ account email addresses)? The conventional wisdom is that those are not considered personal data, and so are fair game to spam add to your mailing list without prior…

7. 

   S2 · E83 · 19 Nov 2022 · 4 min

   Google Gives Gmail Mass Email Services the Boot (Season 2 Episode 83)

   Users of mass email services such as Gmass, Woodpecker, Lemlist and others, that have been using Gmail’s API to send bulk email that tricked recipients into thinking that they were receiving personal one-to-one emails, have been put on notice today by Google: “Applications that use multiple accounts to abuse Google policies, bypass Gmail account limitation, circumvent filters and spam, or otherwise subvert restrictions are prohibited from accessing Gmail API scopes.” Prefer to read it instead of listen to it? Do that here:…

8. 

   S2 · E82 · 18 Nov 2022 · 6 min

   4 New State Personal Data Privacy Laws Require Email Opt-in in 2023 (Season 2 Episode 82)

   As we have always predicted they would, the shortcomings of the CAN-SPAM Act have given rise to new state email opt-in laws and email consent laws, in the form of their new personal data privacy laws. The new Connecticut privacy law, along with new privacy laws in Colorado, Virginia, and Utah, all require consent before you can send targeted advertising to someone whose personal data you have acquired. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/state-email-opt-in-consent-laws/ The Everything Email Marketing blogcast is provided by Get to the Inbox by…

9. 

   S2 · E81 · 17 Nov 2022 · 3 min

   Why You Shouldn't Say You Comply with the CAN-SPAM Act (Season 2 Episode 81)

   One of the many things that we explain to people in our Email Deliverability Handbook is that while you must comply with the CAN-SPAM Act, you shouldn’t say that you comply with the CAN-SPAM Act. This advice may seem counter-intuitive, however here’s why. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/dont-say-you-comply-can-spam-act/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to…

10. 

    S2 · E80 · 16 Nov 2022 · 4 min

    Don't Use a Do Not Reply Email Address! The Importance of Using a Real Email Address (Season 2 Episode 80)

    “Never use a ‘do not reply’ email address” is something that we seem to have been saying for years (because we have). Today we are repeating it, hot on the heels of a real-life example, a retail mini-saga that unfolded for us with a large, well-known online retailer. The saga could have been easily downgraded to a minor glitch, had it not been for the fact that we kept receiving what seemed to be quite urgent, even strident, emails, all from a “do not reply” email address, and with no other way to respond to the email (no alternate email address, no phone number, zip, zero, zilch). It serves…