GDPR Data Controller and GDPR Data Processor Explained (Season 2 Episode 88)

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1. 

   S2 · E93 · 15 Dec 2022 · 4 min

   Is Your Email Marketing ROI Suffering From Hidden Costs? (Season 2 Episode 93)

   Here’s a fun “what if” game, play along with us: What if the boss gave you $10,000 to improve your brand’s email marketing ROI? How would you spend it? What would you do? Well, for us that was a no-brainer. But before we tell you how we would spend that $10k, and why, let’s cover some basics. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/is-your-email-marketing-roi-suffering-from-hidden-costs/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information…

2. 

   S2 · E92 · 14 Dec 2022 · 6 min

   2 Things That Email Business Contracts MUST Contain to be GDPR Compliant and GDPR Proof Even in the U.S. (Season 2 Episode 92)

   If you send email, especially email marketing or other bulk email, then there are the two things that your business contracts must contain, even in the U.S., to be not just GDPR compliant, but GDPR-proofed. GDPR (the EU General Data Protection Regulation) requires, among many other things, that there be a contract between any data controller and data processor that covers “the subject-matter and duration of the processing, the nature and purpose of the processing, the type of personal data and categories of data subjects and the obligations and rights of the controller.” (Here is our…

3. 

   S2 · E91 · 13 Dec 2022 · 3 min

   Why You Should Process Unsubscribes Immediately Even Though CAN-SPAM Gives You 10 Days to Do It (Season 2 Episode 91)

   It’s hard to believe as we are closing in on 2023 that there are still email marketers and other bulk email senders who don’t immediately remove people who unsubscribe from their list, but it’s true. So this article is for those people who need to understand that you really really need to remove the email addresses of people who want to opt-out from your mailing lists as soon as humanly possible . Even though CAN-SPAM gives you 10 days to do it. Prefer to read it instead of listen to it? Do that here:…

4. 

   S2 · E90 · 9 Dec 2022 · 5 min

   Why You Can't Just Block UK and EU Visitors, Customers, or Any UK or EU Traffic Under GDPR (Season 2 Episode 90)

   With the UK adopting their own UK GDPR following Brexit, it’s important to understand that you can’t just block from your website people coming in from the EU or the UK. As we have mentioned in other articles on GDPR compliance , GDPR specifically prohibits the automated profiling of individuals, including of their online identifiers or locations, which means that it is a violation of GDPR to note, in an automated fashion, from what region in the world they are surfing over to your website. Prefer to read it instead of listen to it? Do that here:…

5. 

   S2 · E89 · 8 Dec 2022 · 3 min

   Why U.S. Companies Should Comply With GDPR for Email and How to Do It (Season 2 Episode 89)

   GDPR, the EU’s General Data Protection Regulation, went into effect on May 25, 2018. The UK adopted their own UK GDPR after Brexit, which closely tracks the original EU GDPR. GDPR applies to any business that collects any personal information data about individuals. This personal data, or ‘personally identifiable information’ (PII) includes things from which identity can be derived, such as, for example, a street address, a telephone number, an email address, and even an IP address. Prefer to read it instead of listen to it? Do that here:…

6. 

   S2 · E87 · 6 Dec 2022 · 4 min

   10 Things You Need to Know About the CAN-SPAM Act (Season 2 Episode 87)

   We talk about the CAN-SPAM Act often, and you may even hear about it from time to time when email spam makes the news, or when looking at your own email marketing policies, or, even, when dealing with spam complaints. But what exactly is CAN-SPAM and which parts of it are most applicable to you? Here are the 10 things that you need to know about CAN-SPAM. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/ten-things-you-should-know-about-can-spam/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the…

7. 

   S2 · E86 · 1 Dec 2022 · 8 min

   Mailing List Response Magnitude (MR) The Most Important Metric of All (Season 2 Episode 86)

   Did you know that your mailing list’s MR is way more important than LS (List Size)? In fact, MR is one of the most important, if not the most important, metric of all, and yet it is often the most overlooked metric! Not familiar with ‘MR’? Read on! Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/mailing-list-mr-most-important-metric-of-all/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to…

8. 

   S2 · E85 · 30 Nov 2022 · 2 min

   Why You Should Process Unsubscribes Immediately Even Though CAN-SPAM Gives You 10 Days (Season 2 Episode 85)

   Here’s something that often comes up in discussions with email senders. You really really need to remove the email addresses of people who want to opt-out – that is, to unsubscribe – from your mailings lists as soon as humanly possible . Even though CAN-SPAM gives you ten days to do it. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/why-you-should-process-unsubscribes-immediately-even-though-can-spam-gives-you-10-days/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability…

9. 

   S2 · E84 · 29 Nov 2022 · 4 min

   Generic Business Email Addresses: Sometimes They are Still PII (Season 2 Episode 84)

   By now everybody knows that business email addresses that go directly to one individual, such as jo********@ex*****.com, are considered personal data (personally identifiable information, or PII) for the purposes of GDPR and, increasingly, email privacy laws in other countries. But what about generic business email addresses, such as in**@ex*****.com, sa***@ex*****.com, or co*****@ex*****.com (also known as ‘role account’ account email addresses)? The conventional wisdom is that those are not considered personal data, and so are fair game to spam add to your mailing list without prior…

10. 

    S2 · E83 · 19 Nov 2022 · 4 min

    Google Gives Gmail Mass Email Services the Boot (Season 2 Episode 83)

    Users of mass email services such as Gmass, Woodpecker, Lemlist and others, that have been using Gmail’s API to send bulk email that tricked recipients into thinking that they were receiving personal one-to-one emails, have been put on notice today by Google: “Applications that use multiple accounts to abuse Google policies, bypass Gmail account limitation, circumvent filters and spam, or otherwise subvert restrictions are prohibited from accessing Gmail API scopes.” Prefer to read it instead of listen to it? Do that here:…