Podcast · Arts & Books

The PMU Podcast - Off The Record

by Layla Hinchen & Lucy White · English · Arts & Books

Welcome to PMU: Off the Record, the podcast where the conversations usually kept in WhatsApp voice notes finally get said out loud. Hosted by Layla Hinchen and Lucy White , two artists who’ve spent years in the PMU industry and have plenty to say about it. From business realities and industry

New episodes: Every two weeks
Typical length: 34 min
Latest: 28 Apr 2026
Language: English

Latest episode

28 Apr 2026 · 34 min

PMU Training: Is it time for a reset?

Where is the PMU industry actually heading? In this episode we dive into the future of the industry and some of the big questions being discussed right now. We talk about Level 4 qualifications, training standards, apprenticeships, and whether the way artists are currently trained is really setting them up for long-term success. Should training be longer? Is there a better route into the industry? And what changes might we see in the next few years? As always, this is an honest conversation a...

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Earlier episodes 19 most recent

S3 · E2 · 27 Mar 2026 · 30 min
Imposter Syndrome
It’s one of the biggest things holding artists back in this industry - and hardly anyone talks about it honestly. In this episode, we’re discussing imposter syndrome: the self-doubt, the comparison trap, and that constant feeling of “am I actually good enough?” We share our own experiences, why so many artists struggle with it, and how it can quietly stop people from reaching their full potential. If you’ve ever questioned yourself or your work, this episode is for you.
S3 · E1 · 13 Mar 2026 · 39 min
Is the PMU Industry dying?
It’s the question everyone seems to be asking right now… is the PMU industry dying? In this first episode of PMU: Off the Record, Layla and Lucy dive straight into one of the hottest topics in the industry. With more artists than ever entering the space, social media full of “overnight success” stories, and people questioning whether the industry is oversaturated… what’s actually going on? Our take? The industry isn’t dying - lazy business is. We’re talking about the shift happening right now...
S2 · E8 · 27 Sep 2024 · 19 min
Become a Permanent Makeup Trainer
In this episode, we dive into the world of Permanent Makeup training and how to set up for success. How to get started with your own Permanent Makeup academy, the difference between privately accredited & Ofqual regulated qualifications and what you need to be a great trainer. Download your free checklist here: https://pmutraining.laylahinchen.com/academychecklist Check out the Teachers Blueprint here: https://www.pmucircle.com/product/the-teachers-blueprint
S2 · E7 · 13 Sep 2024 · 40 min
Balancing Motherhood and Thriving in Business
In this inspiring episode, we catch up with the incredible lady that is Louise Giles. Louise juggles a demanding career in the police force while successfully running two diverse businesses, all whilst also being a mum. How on earth does she manage it all I hear you say? Tune in to discover her secrets :)
S2 · E6 · 30 Aug 2024 · 42 min
From Self Doubt to an Award-Winning Permanent Makeup Artist
In this episode, Glencora Reeve-Duelle shares her compelling journey from self-doubt to an award-winning permanent makeup artist. Discover the dedication and hard work behind her success, and how she found the courage to not only enter but conquer the awards winning first place. Whether you're an aspiring Artist or just need a dose of inspiration, this conversation is a must-listen.
S2 · E5 · 16 Aug 2024 · 31 min
Empowering Breast Cancer Survivors with Areola Tattoos
Join us as we explore the world of areola tattooing with two experts - Vikki Clark & Gemma Bowers who are making a difference. Learn how their charity supports permanent makeup artists in providing this compassionate service at no cost, fostering healing and confidence among survivors.
S2 · E4 · 2 Aug 2024 · 1 hr 2 min
Combat common struggles with Lip Tattooing
Struggling with lips? As a permanent Makeup Artist, we understand those struggles, especially with Lips, so in today's episode, we catch up with Ramona Krusinskiene, an absolute Lip Expert! Ramona shares her top tips with you to make those lip tattoos that bit easier. I hope you enjoy :)
S2 · E3 · 19 Jul 2024 · 31 min
OFF THE RECORD - The unfiltered TRUTH about the permanent makeup industry
Well, this was a juicy one! I debated whether or not to publish this episode because there is a lot of ranting and setting the Permanent Makeup world to rights. However, our mission here at PMU Unveiled is to bring you a completely unfiltered PMU TALK, and it doesn't get more unfiltered than this! So, if you've ever wondered what seasoned pros like us chat about when we get together, this is your chance to be a fly on the wall!
S2 · E3 · 5 Jul 2024 · 35 min
Product Development with Victoria Racca
Ever wondered about creating your own product line? Not sure where or how to start? Join us as we dive in with the fabulous Victoria Racca and her journey behind the famous Pink Gel. The numbing cream that's hitting every artist's kit world wide. PS ... OUR DOORS TO THE PMU CIRCLE ARE OFFICIALLY OPEN yay! Want to join us? Head over to: www.pmucircle.com Connect with Victoria here: https://www.instagram.com/victoria.glam/
S2 · E2 · 21 Jun 2024 · 24 min
OFF THE RECORD - Make or Break as a PMU Artist
With over a decade each in the permanent makeup industry, Lucy White and Layla Hinchen bring you a new mini series of PMU UNVEILED - OFF THE RECORD. All filters are off, we are going IN!! Join us behind the scenes as we openly discuss all things PMU. If you are looking for raw, honest advice in both PMU and Business, then grab a cuppa and sit back.
S2 · E1 · 7 Jun 2024 · 13 min
Why I closed my successful Clinic & Academy. Always stay true to yourself.
Season 2 is here! I thought id kick off with the no1 question I have been asked over this last year - why I closed the biggest part of my business down. Remember, always check in with yourself. Your business and your passion should be making you happy. If it's not, never be afraid of change. Grab that cuppa, and enjoy xx Join the PMU Circle waitlist here: www.pmucircle.com Find out more about The BusinessMum's Club here: www.businessmums.club
S1 · E8 · 17 Dec 2023 · 37 min
Finding Inspiration & Setting Standards with Tracie Giles
The last of Season 1, and what an episode to finish on. If you are looking for a little inspiration, or a little reassurance to keep going, then this is the one for you. We got to chat with the absolutely amazing and truly inspiring, Tracie Giles. With over 25 years’ professional experience, Tracie Giles is recognised as a global leader in Permanent Makeup and Aesthetics. Tracie began her career as a freelance Permanent Makeup Artist in 1999, in what was still a relatively unknown industry i...
S1 · E7 · 3 Dec 2023 · 47 min
Social Media Strategy with jenna Leigh
So much free advice out there on what to do, and what not to do with your Social Media strategy, do you feel more confused than ever? Join us on this insightful podcast as we dive into the world of sales & marketing with our resident expert jenna Leigh, a highly experienced social media manager and business mentor for PMU artists. In this episode, we explore the crucial role of sales and marketing for PMU artists, debunking the overwhelming complexities that often hinder growth.&n...
S1 · E6 · 19 Nov 2023 · 52 min
Breaking the Silence with Alex Mechenici Part 2 - Deep dive into PIGMENTS
Part 2 has landed! Another super informative and educational chat with Alex talking all things pigments. Alex keeps it completely raw & unfiltered as we discuss pigments, REACH, the dos & donts, laser removals and youl find a few GOLDEN NUGGETS in here! We hope you enjoy it xx For further support & free trainings, be sure you join our facebook group: https://www.facebook.com/groups/thepmucircle/ To join us in The PMU Circle Pro head over to: www.pmucircle.com
S1 · E4 · 6 Nov 2023 · 25 min
Breaking the Silence with Alex Mechenici Part 1
Welcome to Part 1 of this raw, unfiltered PMU chat with the one and only, Alex Mechenici. A renowned industry trainer and artist, who is definately known for being a tad contraversial at times! Honest, and outspoken, but 100% passionate about our industry and sharing her knowledge, which is exactly why I absolutely LOVE her! We talk needles, pigments and affiliates whilst offering a fresh perspective on the industry that often remains shrouded and unspoken of. Tune in to episod...
S1 · E4 · 23 Oct 2023 · 9 min
Do you run your business, or does your business run you?
Lets stop for a moment and have a look at our business. Why we started a business vs what we actually have ... Do you have that freedom? that time freedom, that flexibility, that money freedom, or do you find yourself feeling stressed, on the go 24/7 and no time at all? Lets avoid burnout, and make sure you are in full control of your business, rather than the other way around. Trust me, the sooner you grasp this the better x
S1 · E3 · 9 Oct 2023 · 8 min
Lets talk photo editing ...
Not sure if this is more of a rant or a discussion eeekk and apologies if I offend anyone on this topic, but hey, im just saying what most are thinking :) Lets keep it real, keep expectations realalistic, and remember, that IG shot is not the be all and end all.
S1 · E2 · 25 Sep 2023 · 42 min
The Snakes & Mirrors of Social Media with Essjay Hartshorn
In this episode we chat with the fabulous Essjay, with over 20 years industry experience and a passion for coaching beauty business owners, we discuss the influence social media has on us as artists and business owners, the truth on expanding and the importance of putting those blinkers on and staying true to yourself. If youd like to touch base with Essjay you can find her here: https://linktr.ee/Essjayhartshorn Join our members waitlist for The PMU Circle Pro here: www.pmucircle.com
S1 · E1 · 8 Sep 2023 · 10 min
Welcome to PMU Unveiled
We kick off our PMU Unveiled podcast with a little about me, how I started and to show you how anything is possible if you put your mind to it. Find out what we are all about here at The PMU Circle and together, we will challenge the norms and shed some light on the realities of being a Permanent Makeup Artist and running a business. Lets go! Psss .... come and say Hi over on Instagram: www.instagram.com/thepmucircle Our inbox is always open should you ever need anything at all. Layla x

About The PMU Podcast - Off The Record

The PMU Podcast - Off The Record is a English arts & books podcast from Layla Hinchen & Lucy White. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Layla Hinchen & Lucy White
Language: English
Category: Arts & Books
New episodes: Every two weeks
Typical length: 34 min
Latest episode: 28 Apr 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1706511363

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