Podcast · Arts & Books

(WIP) Podcast

by Ways Into Practice · English · Arts & Books

Ways Into Practice is a podcast by Bielke&Yang that gives students and young designers real insight into the design industry. It is created and produced by students, for students — a space where the next generation asks the questions that matter most to them. In each episode, a student host talks w

New episodes: Weekly
Typical length: 43 min
Latest: 17 Sep 2026
Language: English

Latest episode

17 Sep 2026 · 26 min

Should the Interface Adapt, or the User? (Hazel Zhu, madAbility Lab)

Should the Interface Adapt, or the User? What ADHD Research Says About Customising Interfaces. In the second episode, Emily and Ida talk to Hazel Zhu. Hazel is a third-year PhD student at the madAbility Lab, University of Wisconsin-Madison, where she researches assistive technologies for neurodiverse users across HCI, accessibility and AI. She built FocusView, a tool that lets viewers with ADHD reshape a video's layout, background, captions and audio to cut distraction. Then she found the tool had become a distraction of its own. Some participants ended up focused on editing the video rather…

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Earlier episodes 19 most recent

S4 · E1 · 3 Sep 2026 · 43 min
What ADHD Teaches Us About Design (Kristin Leer, MD, Psychiatrist & Author)
In the first episode of (WIP) Podcast Season 4, Emily and Ida speak to Kristin Leer (@kristinleeradhd), an MD and specialist in psychiatry. She is also the author of ADHD: 7 veier til ny forståelse. Kristin brings a clinical perspective to questions designers rarely get to ask a doctor: how does ADHD actually present, and why are so many more people being diagnosed now? Adults treated for ADHD in Norway have grown by 148% between 2015 and 2024 (PwC/Helsedirektoratet, 2025). Kristin explains that this isn't a sudden rise in ADHD itself — Norway only started diagnosing adults around 15 years…
S4 · 7 Aug 2026 · 1 min
Design for the Edges (TRAILER)
S 04 (TRAILER): Design for the Edges How do we design for cognitive load through the lens of ADHD, and improve digital experiences for everyone? This season of Ways Into Practice is about cognitive load: the mental effort it takes to use an app or a website. (WIP) Institute interns and researchers Emily Tvervåg and Ida Holmen Skjervold look at how small design choices add up, and how they can quietly wear people down. Their starting point is their own research into how people with ADHD experience the web. Minds that are easily overwhelmed feel a bad design choice first, and feel it hardest.…
S3 · E6 · 1 Aug 2025 · 48 min
What Does Design Education and Collaboration Look Like in an AI-Driven World? (Anthony Sheret and Edd Harrington, Ordino)
In this episode of Ways Into Practice , Jade and Estella sit down with Anthony Sheret and Edd Harrington, the duo who spent the last 15 years building Colophon Foundry, rising from a partnership to the number two type foundry by revenue in EMEA. Colophon was responsible for some of the most recognisable creative work in the last decade, helping to define brands for Google, Meta, Johnson & Johnson, Burger King, Roblox, Canva and many more. An estimated 2 billion people continue to see its output each day. Now, following the acquisition of Colophon in 2023, they’re channeling that experience…
S3 · E5 · 24 Jul 2025 · 1 hr 4 min
How Do You Build a Creative Partnership Without Losing Yourself? With Lizy Gershenzon and Travis Kochel (Future Fonts)
Lizy Gershenzon and Travis Kochel share their journey navigating the niche world of type design — from co-founding Future Fonts (@futurefonts), a community-driven marketplace for experimental, in-progress typefaces, to learning how to grow individually while building something together. In this conversation, they reflect on nearly two decades of collaboration, offering two distinct perspectives on how they’ve defined their roles, stayed creatively aligned, and sustained a long-term partnership. Future Fonts & Vectro are led by Lizy Gershenzon and Travis Kochel. This duo have been partners…
S3 · E4 · 17 Jul 2025 · 1 hr 4 min
Why Voicing Your Interests Early in Your Career Actually Help You Push Past Imposter Syndrome? With Louise Grosjean (Dazed Studio)
In this episode, Jade and Estella discuss facing imposter syndrome with Louise (@louisegrosjean). From how she built her confidence during the various roles she had to take on so far in her career to affirming what worked for her and lead her in the current professional position she’s occupying at Dazed studio (@dazedstudio ) in London. We’re excited for you to hear about Louise’s fresh perspective on the topic since she only graduated 3 years ago but has already taken on various roles. … Ways Into Practice is a podcast about design by Bielke&Yang. Featuring in-depth interviews with…
S3 · E3 · 10 Jul 2025 · 59 min
How Do You Balance Ambition With a Critical Eye on the Systems You Work In? With Kaave Pour (21st Europe)
How Do You Balance Ambition With a Critical Eye on the Systems You Work In? With Kaave Pour (21st Europe) In this episode, Jade and Estella talk with Kaave Pour — Co-Founder of Space 10 and Founder of the recently launched 21st Europe — about what it means to choose not just your craft, but your context. Kaave shares why he's dedicated his career to reimagining the home as a space for social and environmental change, and how he balances big-picture ambition with grounded, long-term goals. They explore how designers can work with integrity inside complex systems, the challenges and rewards of…
S3 · E2 · 2 Jul 2025 · 36 min
How Can Design Education Work Hand-in-Hand with the Industry? With Paula López-Nuño (MBB, Folch Studio)
In this episode, Jade and Estella sit down with Paula (@paulalopeznuno ) a strategist and Master’s Program Director who simultaneously works at the intersection of design education and industry. From studying at Elisava (@elisava.school ), school of design and engineering to teaching and co-directing the Master’s Beyond Branding (@thisisbeyondbranding ) program collaborating with Folch studio (@folchstudio ). Her multifaceted role is a great example of the possibilities of bridging visual design, strategy and innovation. … Themes discussed in this episode: • Values and critical perspectives…
S3 · E1 · 25 Jun 2025 · 31 min
How Do You Build a Career Around What You’re Actually Good At? With Elliott Panam-Moody (The Brand Identity)
In this episode, Jade and Estella sit down with Elliott Panam-Moody, founder of The Brand Identity, to explore what it means to build a creative career while still discovering what you’re best at. Elliott shares the story behind The Brand Identity — how it evolved from a meticulously curated Instagram feed into a, if not the, leading platform for the global graphic design community. Launched in 2015, it now serves over 1 million creatives worldwide, showcasing the top 1% of graphic design and offering a rich ecosystem that includes a digital store, job board, and editorial content.…
S2 · E6 · 25 Oct 2024 · 43 min
How does cross-disciplinary thinking shape design outcomes? With Kristoffer Eidsnes (ANTI)
In this episode of Ways into Practice, Kristine and Rasmus sit down with Kristoffer Eidsnes, the Design Director at ANTI, to discuss his unconventional path into design, his work with cultural and commercial clients, and how real-world experience can shape a designer’s perspective on what is good design. Kristoffer shares insights on collaboration, staying original, and how his work in music and festivals continues to inspire his creative process.
S2 · E5 · 3 Oct 2024 · 56 min
What Does It Mean to Belong in Today’s Professional World? With Guro Røberg (Telenor)
In this episode, we dive into the complexities of transitioning from academic life to the professional world with our guest, Guro Røberg. Alongside hosts Rasmus and Kristine, we explore themes of belonging, power dynamics, and the importance of continuous learning in the workplace. Guro shares invaluable insights from her diverse background in music, economics, and design, offering guidance on navigating the early stages of one’s career. Guro is an experienced design leader and executive advisor with an international background. For the past 10 years, she has held leadership roles in four…
S2 · E4 · 26 Sep 2024 · 41 min
How Can We Curate Inspiration in the Digital Age? With Richard Baird (BP&O, Logo Archive)
In this episode, Rasmus and Kristine sit down with Richard Baird, a designer, writer, and publisher who has taken a unique path into the world of graphic design. From his beginnings in furniture design to creating platforms like BP&O and Logo Archive, Richard shares his journey of finding his true calling. We explore the importance of understanding design history, the challenges of maintaining creativity in a trend-driven world, and the value of spontaneity and experimentation in building a fulfilling design career. This conversation offers insight into how designers can find inspiration,…
S2 · E3 · 12 Sep 2024 · 42 min
How can we challenge biases in creative spaces? With Sun Helen Isdahl Kalvenes (Freelance)
In this episode of Ways into Practice, we dive into the multifaceted concept of diversity in the design world with guest Sun Helen Isdahl Kalvenes. From her experiences across different countries and cultures, Sun Helen discusses the various dimensions of diversity, the importance of representation, and how to address biases in creative spaces. She shares her insights on the role of empathy, the significance of diverse leadership, and how we can make design truly inclusive.
S2 · E2 · 5 Sep 2024 · 52 min
What does it take to succeed in the creative industry today? Sanda Zahirovic (Heydays)
In this episode , Sanda Zahirovic, Managing Director at Heydays, joins Rasmus and Kristine to explore; the challenges and opportunities in the current creative job market, focusing on how to navigate the industry during economic downturns, the importance of standing out as a candidate, and the ethical considerations around education and job preparation. Sanda shares insights from her 16 years in the industry, including advice on overcoming imposter syndrome, the evolving role of designers, and the impact of market dynamics on career development.
S2 · E1 · 28 Aug 2024 · 40 min
How does place impact design processes and outcomes? With Erik Berger Vaage (Walk A Thought)
In Episode One of Season Two, Kristine and Rasmus talk to Erik Berger Vaage, co-founder of the design studio Walk of Thought. Erik shares his fascinating journey from his roots in Oslo to his experiences in the early days of Collins in San Francisco and setting up his own practice in Paris. The discussion delves into the influence of place on design processes and outcomes, particularly universal design, the challenges of building a cohesive brand across different markets, and the importance of maintaining the small studio ethos in larger corporate settings. …… WIP is a podcast about design…
S1 · E5 · 1 Aug 2023 · 38 min
Ida Louise Andresen (SDG)
Ida Louise Andersen is a Senior Designer continuously searching to find new ways to bend, stretch, feed and grow new ideas. Currently working at Scandinavian Design Group (SDG). She takes us on her journey from studying in Oslo and Milan to how she started in the industry. Ida shares her experiences in branding the nation branding of Norway, a once-in-a-lifetime opportunity, and the challenges of designing for a diverse international audience. Ida talks us through the concept behind her personal project, "Ida's Space," a digital haven where she finds artistic freedom and inspiration beyond…
S1 · E4 · 25 Jul 2023 · 45 min
Even Suseg (Also Known As)
Even Suseg, is an award-winning graphic designer, art director, and co-founder of the Oslo-based creative collective, Also Known As. With a wealth of experience in diverse disciplines and sectors, Even creates unique concepts that surprise and challenge, working with major commercial clients and some of Norway's most prominent artists. Even takes Linn and Kristoffer through his journey from studying in Trondheim to becoming a graphic designer in Oslo. He shares the process of finding his first job as an intern and the pivotal experiences at Metric Design and Scandinavian Design Group that…
S1 · E3 · 18 Jul 2023 · 35 min
Juliane Stensrud (Mos)
Juliane Stensrud, the co-founder of Mos, is an experienced Art Director whose work centres around human insight, connecting target audiences to brands and making them relevant in people's lives. She believes in the power of visual expression and storytelling, emphasising that both disciplines are vital for creating standout brands with a strong impact. In this episode, Juliane discusses her journey in the field of art direction and the inspiration she gained from collaborating with others. She shares how she transitioned from being an art director in larger agencies to starting her own…
S1 · E2 · 12 Jul 2023 · 46 min
Jelsen Lee Innocent (Freelance)
Jelsen is a Haitian-American creative from New York – moving to Norway in 2018. His non-linear design journey has dotted several industries and countries. He graduated from the art direction program at Miami Ad School (Miami & Hamburg), soon after gravitating to graphic design within advertising, then broadened to studying industrial design at CSM (London) before re-entering the ad and graphic design world. He balances his commercial work with an art practice. Through this body of work, he confronts social & cultural biases via material play, sculpture and installation. Delving into the…
S1 · E1 · 5 Jul 2023 · 39 min
Erlend Grimeland and Elias Olderbakk (Travers)
Founded in 2021 by Erlend Grimeland and Elias Oderbakk Travers, have a vision to foster a society that makes positive choices effortless for the community and planet. They believe in collective problem-solving for social challenges, which is why they frequently collaborate with talented and compassionate individuals from diverse fields. Seeking to work alongside those who share their commitment to creating a more democratic, engaging, and sustainable society. Erlend and Elias talk us through their background, discovering their process and studio ethos, how they work today and what advice…

About (WIP) Podcast

(WIP) Podcast is a English arts & books podcast from Ways Into Practice. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Ways Into Practice
Language: English
Category: Arts & Books
New episodes: Weekly
Typical length: 43 min
Latest episode: 17 Sep 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1667109259
Rights: Ways Into Practice

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